IV. Classroom text-based activities
4.1. CHOOSE THE RIGHT TRANSLATION.
1. The company has put top priority on safety and reliability.
компания сделала обеспечение безопасности и надежности своей приоритетной задачей.
компания поставила самый главный приоритет на безопасность и надежность.
компания поставила главным приоритетом безопасность и надежность.
2. It was when the company made up its corporate mind.
это было, когда компания составила свое корпоративное мнение.
именно тогда руководство компании приняло стра теги-ческое решение.
это было, когда компания приняла стратегическое решение.
3. The performance brought the net effect of 5 million customers.
постановка принесла чистый эффект в 5миллионов клиентов.
такая политика принесла чистый эффект в 5 миллионов новых пассажиров.
такая политика была эффективна: у компании появилось 5 миллионов новых пассажиров.
4. Have a pleasant and efficient trip with SAS!
имейте приятное и эффективное путешествие с САС!
имейте приятное и недорогое путешествие с САС!
компания САС желает вам приятного и экономичного путешествия!
4.2. TRANSLATE LINES 26-36 AT SIGHT.
4.3. MATCH THE HALVES RIGHT.
4.4. STRUCTURE AND WRITTEN EXPRESSION TEST 3B.
Choose the one word or phrase that best completes the sentence.
1. SAS competes in Europe and elsewhere.
(A) successively
(B) successfully
(C) succeedingly
(D)unsuccessful
2. The company as a good example of a marketing-orientated business.
(A) must look
(B) might serve
(C) should be
(D) may serve
3. Various service elements were added customers.
(A) to support
(B) to maintain
(C) to provide
(D) to enrich
4. People do not always want to fly aircraft.
(A) the late
(B) the last
(C) the latest
(D) the later
5. The fleet of aircraft providing new opportunities.
has renewed
was renewed
will be renewed
had renewed
6. The traffic system was created by Scandinavian Air.
covered every destination
have covered every destination
covering every destination
having covered every destination
V. Conversation practice
5.1. SAY IT DIFFERENTLY.
SAS is occupied with modernization programs now.
In this way the company acts in reply to the changing times.
Passengers can place trust on the personnel and aircraft.
SAS worked up a system connecting every part of the world.
Duty-free shops and car rentals give assistance to customers.
Today more people like SAS better than other companies.
Cost-effectiveness is the most important thing for SAS.
SAS adheres to its principle of giving comfort to passengers.
5
.2.
COMPLETE THE FOLLOWING.
In Europe today,
SAS is going to
The company puts top priority on
SAS is trying to
The traffic system
Passenger routes
It also added many service elements
The aim of SAS is
The modernization program needed
10. SAS provides businessmen with
5.3. ANSWER THE QUESTIONS.
Are there may ways to compete in the free market?
Is SAS using any weapons to win the competition?
What are the company's top priorities nowadays ?
Why did SAS put top priority on its reliability?
How can you describe the system created by SAS?
What are the elements added to support customers?
Is the company engaged in any program today?
How much money was invested in modernization?
How can you prove that the aircraft are new?
Did SAS respond to the changing times in the 80s?
Is SAS an example of a good marketing strategy?
5.4. AGREE OR DISAGREE WITH THE FOLLOWING.
SAS is going to become more efficient in the near future.
Safety and reliability are top priorities for SAS.
The company aims at getting more passengers with the help of bigger aircraft.
Service elements were added to make customers spend as much money as they can.
The company is engaged in building new airports in Belarus.
European passengers prefer nonstop and one-stop connections.
Since the 1980s, SAS has got millions of new customers.
In 1993, SAS had the most backward fleet on the continent.