8. Define if the following statements are true or false. Correct the false ones:

1. Foreword is usually written by the author himself.

2. Originally, the term ‘colophon’ meant the information about the publisher.

3. Contents of the book are given in the very end of the book.

4. The book spine usually has ISBN or barcode.

5. Epigraph is a simple quote or phrase that is significant to your book.

9. Answer the following questions:

1. What are three main parts of the book? 2. What characteristics should a cover have to be attractive for a customer? 3. What is the difference between a foreword and a preface? 4. What is written in the contents section? 5. When do you start page numbering? 6. What is it possible to include into appendices? Can you give an example of a book with appendices? 7. What is colophon used for?

10. Discuss the following questions in a group. Express your opinion and prove it with examples.

Are there any differences between English book structure and a Russian one? Which structure is more convenient and why?

11. Speech practice

Choose a book (either Russian or English) and give the complete analysis of it from the point of structure. The points to mention in the report:

• title and author’s name;

• genre;

• structure (use the text from the Unit);

• pluses and minuses of this structure (your opinion).

UNIT 9

Transition to Digital Format

A. Discussion. Think of possible answers to the following questions.

1. What do you know about digital means of publication?

2. What pluses and minuses does digital publication have?

3. What do you prefer – to read a real book or e-book? Why?

B. Read and learn the Topical Vocabulary

to face something – столкнуться с чем-то

information explosion – информационный взрыв, перенасыщение информацией

advent – появление, внедрение

to make available – сделать доступным

content – содержание

to convert into – преобразовать в

print-on-demand – печать по требованию

order – заказ

to maintain – поддерживать

to reduce the risk – сократить риск

to contract out to – сдавать в аренду

service provider – поставщик услуг

academic publisher/university press – издательство университета

backlist – список книг, имеющихся в печати

to reprint older titles – переиздавать старые издания

test marketing – пробный маркетинг, тестирование товара на рынке

physical copy – (зд.) напечатанный экземпляр

setup cost – стоимость установки

small run – небольшая компания, предприятие

to keep in stock – иметь в запасе, хранить на складе

advantage – преимущество

С. Read the following text. Text 9

The term e-book (electronic book) in the broad sense is an amount of information like a conventional book, but in digital form. It is made available through internet, CD-ROM, etc.

Throughout the 20th century, libraries have faced an ever-increasing rate of publishing, sometimes called an information explosion. The advent of electronic publishing and the Internet means that much new information is not printed in paper books, but is made available online e.g. through a digital library, on CD-ROM, or in the form of e-books.

On the other hand, though books are nowadays produced with a digital version of the content, for most books such a version is not available to the public (i.e. neither in the library nor on internet), and there is no decline in the rate of paper publishing. There is an effort, however, to convert books that are in the public domain into a digital medium for unlimited redistribution and infinite availability. The effort is spearheaded by Project Gutenberg combined with Distributed Proofreaders.

There have also been new developments in the process of publishing books. Technologies such as print on demand have made it easier for less known authors to make their work available to a larger audience.

Print on demand (POD), sometimes called publish on demand, is a printing technology and business process in which new copies of a book (or other document) are not printed until an order has been received. "Print on Demand" developed only after digital printing began, because it was not economical to print single copies using traditional printing technology such as letterpress and offset printing.

Many traditional small presses have replaced their traditional printing equipment with POD equipment or contract their printing out to POD service providers. Many academic publishers, including university presses, use POD services to maintain a large backlist; some even use POD for all of their publications. Larger publishers may use POD in special circumstances, such as reprinting older titles that had been out of print or doing test marketing.

Print on demand with digital technology is used as a way of printing items for a fixed cost per copy, regardless of the size of the order. While the unit price of each printed physical copy is higher than with offset printing, the average cost is lower for very small print runs, because setup costs are much higher for offset printing.

POD has other business benefits besides lower costs (for small runs):

• Technical set-up is usually quicker than for offset printing.

• Large inventories of a book or print material do not need to be kept in stock, reducing storage, handling costs, and inventory accounting costs

• There is little or no waste from unsold products.

These advantages reduce the risks associated with publishing books and prints and can lead to increased choice for consumers. However, the reduced risks for the publisher can also mean that quality control is less rigorous than usual.

(from: http://www.experiencefestival.com/a/Book_-_Transition_to_digital_format/id/1286660; http://en.wikipedia.org/wiki/Print_on_demand)