- •Гавриленко о.В., Ильинцева а.В., Бондарева е.В.
- •Part I: Publishing unit 1 Publishers and Publishing
- •1. Match the words which are close in meaning:
- •2. Match the given words and word-combinations with their definitions.
- •3. Explain the meaning of the following words and word-combinations. Use them in the sentences of your own.
- •4. A. Translate the word-combinations given below.
- •5. Paraphrase the sentences given below. Use the words and phrases from the topic vocabulary instead of phrases shown in boldface.
- •6. Translate the sentences from Russian into English paying attention to the words and phrases from the topic vocabulary.
- •7. Say whether the following statements are true or false. Correct the false statements.
- •8. Answer the following questions:
- •9. Agree or disagree. Give your reasons.
- •10. Make up a dialogue.
- •11. А. Read the Russian text below. Render it into English.
- •12. Speak on the topic “Publishers and Publishing”.
- •History of Publishing
- •(Part 1)
- •1. Find in the text the words which describe or mean the following:
- •2. Explain the meaning of the following words and word-combinations.
- •3. A. Translate the word combinations given below.
- •4. Paraphrase the following sentences. Use your own words instead of the topic vocabulary words and word combinations shown in boldface.
- •5. A. Insert prepositions (by, for, from, of, to, upon) where necessary:
- •6. Translate the sentences given below from Russian into English:
- •7. Answer the following questions:
- •8. Write and discuss.
- •9. A. Read the Russian text below. Render it into English.
- •10. Speak on the topic “History of Publishing”.
- •History of Publishing
- •(Part 2)
- •1. Match the given words and word-combinations with their definitions.
- •2. Explain the meaning of the following words and word-combinations. Use them in the sentences of your own.
- •3. A. Translate the word-combinations given below.
- •4. Paraphrase the following sentences. Use the words and phrases from the topic vocabulary instead of the words and word combinations shown in boldface.
- •5. Paraphrase the sentences from the text. Use your own words instead of the active vocabulary shown in boldface.
- •6. Translate the sentences from Russian into English.
- •7. Say whether the following statements are true or false. Correct the false statements. Use Language Support from Unit 1.
- •8. Answer the following questions:
- •9. A. Pair work.
- •10. A. Read the Russian text below. Render it into English.
- •11. Speak on the topic “History of Publication: Periodical and Nonperiodical Publications”.
- •Categories of Publishing:
- •Trade, Textbook, Academic
- •1. Match the given words and word-combinations with their definitions.
- •2. Explain the meaning of the following word-combinations.
- •3. A. Translate the word-combinations given below.
- •4. Paraphrase the sentences given below. Use the words and phrases from the topic vocabulary instead of phrases shown in boldface.
- •5. Insert prepositions (by, for, in, into, of) where necessary:
- •6. Translate the sentences from Russian into English.
- •7. Answer the following questions:
- •8. Read the information about monographs below. Agree or disagree (use Language Support from Unit 1). Give your reasons.
- •9. A. Read the Russian texts below. Translate them into English.
- •10. Speak on the topic “Trade, Textbook and Academic Publishing”.
- •Categories of Publishing:
- •Reference and Self-Publishing
- •1. Match the words which are close in meaning:
- •2. Find in the text the words which describe or mean the following:
- •3. Writing. Explain the meaning of the following words and word-combinations.
- •4. A. Translate the word-combinations given below.
- •5. Insert prepositions (at, for, into, of, on) where necessary:
- •6.A. Translate these sentences into English orally.
- •7. Answer the following questions:
- •8. Speaking.
- •9. A. Read the Russian texts below. Translate them into English.
- •10. Speak on the topic “Categories of Publishing: Reference and Self-Publishing”.
- •Part II: Book
- •Types of Printing
- •1. Find the words and expressions from the vocabulary that have the following definitions
- •7. А. Translate the text into English Печать журналов
- •B. Write the main idea of the text in 2 – 3 sentences.
- •1. Find the words and expressions from the vocabulary that have the following definitions:
- •6. Translate these sentences into English
- •7. Answer the following questions:
- •9. Discussion point. Read the following quotations and express your point of view on them.
- •10. Retell the text pointing out the following periods in printing history: pre-printing period, first books, movable type advent, further development of printing.
- •11. Read the text about the inventor of the printing press and share what you have learnt about him with your group. What was unknown to you? What things were the most surprising?
- •12. Make a written summary of the previous text
- •1. Find the words and expressions from the topic vocabulary that have the following definitions
- •2. Paraphrase the expressions in italics using the topic vocabulary
- •3. Find English equivalents in the text. Make up your sentences with them
- •4. Finish the sentences paying attention to the vocabulary.
- •5. Arrange this book parts as they should go in the book (second column) and tell what they contain (third column)
- •6. Translate these sentences into Russian
- •7. Translate into English
- •8. Define if the following statements are true or false. Correct the false ones:
- •С. Read the following text. Text 9
- •1. Find the words and expressions from the vocabulary that have the following definitions
- •7. Translate the following sentences into English:
- •8. Answer the following questions:
- •9. Read the following quotations and express your point of view on them
- •Text 10
- •1. Match the given words and word-combination with their definitions.
- •2. Give Russian equivalents to the following:
- •3. Find English equivalents in the text. Make up your sentences with them.
- •4. Explain the meaning of the following words and word-combinations.
- •5. Decide whether the following statements are true or false. Correct the false ones.
- •6. Answer the following questions:
- •7. A. Read information about some types of printed material. Give Russian equivalents to the words in italics.
- •9. Match the information (in the left column) with the type of printed material (in the right column).
- •10. Translate some facts about Japanese newspapers into English:
- •Unit 11 How Newspapers Are Produced (Part 2)
- •Text 11
- •1. Give Russian equivalents to the following:
- •2. Find English equivalents in the text. Make up your own sentences with them.
- •3. Match the given words and word-combination with their definitions.
- •4. Explain the meaning of the following words and word-combination.
- •5. Translate into English:
- •6. Decide whether the following statements are true or false.
- •7. Answer the following questions:
- •8. A. Read the text. Typical sections found in newspapers and magazines
- •9. Read the situations. Discuss the questions which are put in the end. Share your ideas with the group. Try to find the ideal solution.
- •11. A. Study the list of the daily newspapers in the world by average circulation. The figures are compiled by the World Association of Newspapers and represent each paper’s average circulation.
- •Unit 12 From the History of Newspapers
- •Text 12
- •1. Match the given words and word-combination with their definitions.
- •2. Explain the meaning of the following words and word-combination.
- •3. Give Russian equivalents to the following:
- •4. Find English equivalents in the text. Make up your sentences with them.
- •5. Decide whether the following statements are true or false. Correct the false statements.
- •6. Answer the following questions:
- •7. A. Translate into English:
- •8. A. Read the text and guess the meaning of the underlined words and word-combinations. Gathering the news
- •9. Discuss the following questions and share your ideas with the group.
- •Unit 13 The Staff of a Newspaper
- •Text 13
- •1. Match the given words and word-combination with their definitions.
- •2. Give Russian equivalents to the following:
- •3. Find English equivalents in the text. Make up your own sentences with them.
- •4. What are these people responsible for? Use the information from Text 13.
- •5. Decide whether the following statements are true or false. Correct the false statements.
- •6. Answer the following questions:
- •7. Writing. Write about 50-60 words describing a newspaper you have read recently.
- •8. A. Read the text. Code of Ethics The Washington Post
- •9. Discuss the following situations and questions. Share your ideas with the group.
- •Vocabulary
- •Литература
- •Contents
- •Unit 9 Transition to Digital Format
6. Translate the sentences from Russian into English.
1. Я не могу раскрыть источник данной информации.
2. Издательство упорно настаивает на том, чтобы включить это неспециализированное издание в список ходких книг.
3. Я всегда хотел достичь успеха. И я справился с этой задачей – мое дело процветает!
4. Могут ли академические издания быть рентабельными?
5. Мы получили новую партию научной литературы. Вы должны приложить максимум усилий и сделать все возможное, чтобы привлечь основных покупателей.
6. Я не могу позволить себе книги в твердом переплете. Они слишком дорогие.
7. Answer the following questions:
1. How many categories can publishers be grouped into? 2. Where are the big commercial houses based? 3. What is the source of many books, which are on the best-seller list? 4. What is a “trade book”? What are they read for? 5. What is the main difference between trade publishing and scholarly publishing? 6. What is another name for textbook publishing? What is it for? 7. Can textbook publishing be profitable? 8. What is the heart of any academic’s publishing life? 9. Where are most scholarly publishers situated? 10. What do you know about monographs? 11. What do the most traditional academic publishers continue to do?
8. Read the information about monographs below. Agree or disagree (use Language Support from Unit 1). Give your reasons.
• “Monograph” isn’t a term heard quite so often these days, but that doesn’t mean that this kind of book is no longer crucial (решающий, ключевой) to learning and research.
• For three decades the death of the monograph has been repeatedly proclaimed (to proclaim – сообщать, объявлять), but the monograph may have merely been napping (to nap – дремать).
• Digital technologies are transforming the means of producing and disseminating the monograph, giving new life, or its cyber-equivalent, to works too specialized to sustain (поддерживать) traditional printing methods.
9. A. Read the Russian texts below. Translate them into English.
1. По мере того, как растет конкуренция, все большее значение приобретают тиражи.
Отходя от классического журналистского правила выбирать для освещения вопросы общественной значимости, в погоне за тиражами печатные и он-лайновые издания изменяют содержание и направленность материалов, а также их подачу.
Газета "USA Today" стала первой, кто стал излагать читателям информацию в упрощенном виде. Ее страницы заполнили яркие фотографии и доступная информация в графическом виде. Ее стали продавать в автоматах, похожих на телевизоры. Благодаря такой стратегии рейтинг этой ежедневной газеты, соединяющей в себе черты телевидения, газеты и комикса, немедленно взлетел вверх. Но одновременно это вызвало резкое неприятие со стороны серьезного читателя.
2. Образы своенравных, но талантливых репортеров и гудящих, словно улей, редакционных помещений уходят в прошлое. На смену им приходит в большей степени корпоративный стиль работы, все более зависящий от цифровых технологий.
В настоящее время все чаще случается, что главный редактор изучает в своем кабинете обзоры рынка, бюджетные планы и штатное расписание, чтобы эффективнее использовать резервы. Корреспондент часто отбирает текущие события с помощью электронных информационных изданий.
Меняется и читательская база. Вместо жителей небольшого городка, для которых важны лишь местные новости, журналист, пишущий для он-лайновых изданий, обращается к громадной глобальной аудитории. Поэтому круг тем значительно расширяется.
(adapted from: http://www.redaktoram.ru)
B. Give your own examples to prove the information from these texts.
C. Give the main idea of the texts in two sentences (one sentence for one text). Read them out.