Гавриленко о.В., Ильинцева а.В., Бондарева е.В.

PUBLISHING MATTERS

Учебное пособие

Владивосток

2011

Гавриленко О.В., Ильинцева А.В., Бондарева Е.В.

Publishing Matters

Рецензенты:

Кравченко Е.В., к.ф.н., доцент каф. иностранных языков ДВФУ,

Еременко А.В., ст. преп. каф. иностранных языков ДВФУ

Пособие состоит из трех частей, каждая из которых состоит их 4-5 уроков. Данные уроки включают в себя тексты для чтения и обсуждения, а также упражнения для усвоения специальной лексики и развития навыков говорения по темам, связанным с профессиональной деятельностью.

Адресовано студентам 2 курса ИМК ДВФУ специальностей «Издательское дело и редактирование» и «Технология полиграфического производства».

Part I: Publishing unit 1 Publishers and Publishing

A. What images do you associate with the words “publishing” and “publisher”?

B. Discussion. Think of possible answers to the following questions. Share your opinion with the group.

1. What does a publisher do?

2. What is usually published?

3. Who takes part in the process of publishing?

4. What is “publishing house”? Do you know any of them?

C. Topic Vocabulary. Learn the words and phrases below.

hard copy – печатный текст

to disseminate – распространять

handout – рекламная листовка, проспект; отпечатанный текст (раздаваемый всем присутствующим)

publisher – издатель; AmE владелец газеты

to provide – предоставлять, давать

publishing – издательское дело; издание (произведения)

to deliver – представлять, передавать

hard data – реальные, объективные данные, факты

to supplement – дополнять

imprints – выходные данные; импринт на титульном листе (с указанием места, издательства и т.д.)

trade list – профессиональный, специальный, перечень

not-for-profit – некоммерческий, не предназначенный для извлечения прибыли

to market – продавать, предлагать товары

editor – редактор; заведующий отделом (журнала, газеты)

Make up sentences using these words and phrases.

D. Read and translate the text.

Text 1

There are all kinds of publishers. Most deal in hard copy. Anything printed and disseminated can be described as a publication – a mimeograph handout, a 500,000-copy-a-month magazine, a scholarly journal, a book. Anyone who produces any of these is a publisher.

Today you can self-publish. In fact, you always could. In the 1620s Johannes Kepler not only printed his own work, he traveled to the Frankfurt Book Fair to sell it. Four centuries later you can disguise yourself electronically and publish online. For example, the Chronicle of Higher Education and the New York Times provide abbreviated versions of their texts online, with more extensive resources deeper into the Web sites.

Yet despite the expansion of the electronic universe, academic publishing is still in many important ways solidly connected to the world Gutenberg made: books printed on paper and bound for repeated readings. The book is the form in which scholars tell their stories to one another. Articles do other things: test-drive a portion of a book’s ambitious project, or deliver cold, hard data. Even when a publisher offers the choice of a physical or electronic edition of a work, or supplements a physical book with electronic ancillaries, or produces a physical book only on demand, it is the form of the book, that precious thought thought-skeleton, that holds a project together.

Twenty-first-century book publishing is dominated by a few very large and powerful corporations. Many well-known imprints are satellites within conglomerates. Scribner, for example, is part of Simon & Schuster. Knopf, Crown, and Doubleday are all parts of Random House, which is owned by the Bertelsmann corporation. Smaller trade lists include Pantheon and Holt, but they are part of larger organisms. Palgrave, Blackwell, and Routledge are large commercial academic publishers owned by still larger entities. Alongside them are other midsize and small firms, commercial and not-for-profit, the giant Anglo-American university presses Oxford and Cambridge, as well as the archipelago of university presses that stretch across North America.

Publishing companies continue to imagine themselves as reasonably independent entities, presenting each season a collection of works that cohere in some way – either through their intellectual or entertainment value, or through the sheer force by which they are marketed to the world. Editors like to think of themselves as working at houses, though the label “house” is a charming compensation for a suite of offices either crowded and shabby or crowded and sterile. Yet “house” is both functional and stylish, it reminds of couture. Fabric and designs may be different, but these craftsmen all wield the same tool: a pair of scissors. An editor’s job is, in part, to cut your manuscript and make you look good.

(adapted from: http://www.press.uchicago.edu/Misc/Chicago/288447.html)