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Файл:Metodichka_по англ.doc
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- •Mastering economics
- •Doing business
- •Researching the market
- •Marketing
- •Pricing
- •Advertising
- •Promotion
- •Financing the business
- •Money and the banking system
- •Business success stories of all time
- •Basics of economics
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2*Translate the following sentences into Russian.
- •3*Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions which you don't need to use.
- •4* Find English equivalents for the following Russian expressions and words.
- •5* Translate the following sentences.
- •Applying for a job
- •7. Dialogue No 1 (168 words)
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10* Complete the sentences using the expressions from the previous task.
- •Words and Expressions
- •12 Answer the questions.
- •13* Say if the statements are true or false. Prove your point.
- •14* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •16* Match the function in the left column with the appropriate expression in the right one and complete the Useful Language box with these expressions accordingly.
- •Types of businesses
- •Essentia! Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4*Find English equivalents for the following Russian expressions and words.
- •5* Translate the following sentences from Russian into English.
- •Finding out about company profile
- •5* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8'Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Corporate combinations in the usa
- •Words and Expressions
- •11 Answer the questions.
- •13* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •Market structure
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian f expressions and words.
- •5* Translate the following sentences from Russian into English.
- •Breaking into new markets
- •6* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Dialogue No 1 (226 words)
- •7. Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Competition and market conditions
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •13* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •15 Match the expression in the left column with synonymous expression in the right one and complete the Useful Language box with these expressions accordingly.
- •Essentials of marketing
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •Marketing mix in action
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Marketing management strategies
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •15* Match the expression in the left column with synonymous expression in the right one and complete the Useful Language box with these expressions accordingly.
- •Pricing policy
- •Essential Vocabulary
- •Exercises
- •1* Translate the following word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from, the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •6* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two expressions which you don't need to use.
- •9* Before you listen to Dialogue No 2 use Glossary to choose the best definition for each of the expressions below.
- •10 Dialogue No 2 (272 words)
- •10* Listen to Dialogue No 2 between two speakers and say if the statements below are true or false. Then listen again and check your answers.
- •Demand, supply and market equilibrium
- •Words and Expressions
- •11 Answer the questions.
- •12* Decide whether the statements are true or false.
- •13* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •Useful Language
- •15 Read what famous people said about price. Make up a story to confirm or to deny the statements made in the quotations below. Use the expressions, from the Useful language box.
- •16 Read what famous people said about demand and supply. Make up a story to confirm or to deny the statements made in the quotations below. Use the expressions from the Useful Language box.
- •Goals of advertising
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •Running an advertising campaign
- •6* Before you listen to Dialogue No 1 match each word on the left with a word on the right to create a phrase connected with advertising.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Advertising media
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •13* Complete the sentences matching the beginning of the sentence with one of the endings.
- •14* Read the following text and pick out the expressions in bold type to fill in the Useful Language box below, containing six sections for six language functions. Advertising
- •Useful Language
- •Sales promotion
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •3. Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •Discussing a promotional campaign
- •6* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Distribution and sales
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •13 Complete the sentences matching the beginning of the sentence with one of the endings.
- •14* Read the following text and pick out the expressions in bold type to fill in the Useful Language box below, containing six sections for six language functions. Personal selling
- •Useful Language
- •The financial objectives of the business
- •Essential Vocabulary
- •1* Translate the following word combinations or find Russian equivalents.
- •2*Translate the following sentences into Russian.
- •3*Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •5* Translate the following sentences from Russian into English.
- •5* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •The financial control of the business
- •Words and Expressions
- •11 Answer the questions.
- •12* Translate the sentences into Russian paying special attention to the expression type.
- •13* Read the text below, pick out words and expressions in bold type and match them with synonymous words and expressions from the box.
- •14* Translate the sentences into English paying special attention to the expressions in bold type.
- •15 Study the expressions in the Useful Language box and the examples below showing different lexical and grammatical ways of-expressing -oiie-antHhe-sanre language function. Useful Language
- •17* Rewrite each sentence so that it has a similar meaning and it contains the expression in bold type.
- •The functions of money
- •Essential Vocabulary
- •Exercises
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions and words.
- •5* Translate the following sentences from Russian into English.
- •The history of american money andbanking
- •6* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •7 Listen to Talk No 1 and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •What Is a Gold American Eagle?
- •9* Before you listen to Talk No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Talk No 2 and answer the questions below. Then listen again and check your answers.
- •11* Fill the gaps in Talk No 3 below with prepositions from the box. You can use every preposition as many times as necessary. There are two prepositions which you don't need to use.
- •12 Answer the questions.
- •13* Say if the statements are true or false. Prove your point.
- •14* Complete the sentences matching the beginning of the sentence with one of the endings.
- •Bill gates and microsoft corporation
- •Essential Vocabulary
- •Exercises
- •1* Translate the following word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •4* Find English equivalents for the following Russian expressions and words:
- •5* Translate the following sentences from Russian into English.
- •Mary kay ash and walt disney
- •5* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •7. Listen to Talk No 1 and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •9.Before you listen to Talk No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Talk No 2 and answer the questions below. Then listen again and check your answers.
- •11* Complete the text using the words from the box. There are two words which you don't'need to use
- •John d. Rockefeller and the modern corporation
- •Henry ford and the "universal car
- •Words and Expressions
- •12 Answer the questions.
- •13* Say if the statements are true or false. Prove your point.
- •14* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •15 Study the expressions in the Useful Language box and the examples below showing different lexical and grammatical ways of expressing one and the same language function. Useful Language
- •16* Rewrite each sentence so that it has a similar meaning and it contains the expression in bold type.
8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
|
breakdown, consumers, capital, disposable, per capita, gross domestic product, extrapolate, forecast, inflation, proportion, social, urban |
STEPHEN: Hello, Leo. This is Stephen. Can you give me some idea what is actually needed to make a good market research?
LEO: Well, any company that enters a new overseas market needs to know as much about that market as it can. It looks first at the country as a whole, the location of the major ____ (1) _____ centres and the_____ (2 )_____of the population that lives in them.
STEPHEN: I see, and how do we evaluate the country's economic situation?
LEO: You should find out about its GDP, or____ (3) ____, and the growth of GDP over a period of time, expressed as a percentage and measured in real terms, that is allowing for______(4)_____.
STEPHEN: But the product is going to be bought by individual ______ (5) ______ , so the company also needs a _____ (6) ____ of the population by age, sex, income and occupation.
LEO: You know, most countries have a system of ______ (7) ______ classification. Marketing people usually want to know not gross income, but _____(8)_____ income per head. They also want the figures for several years; if they can identify trends, they can ______(9)______these into the future and _____ (10) ______ what people will be earning and spending a year or five years from now.
9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
1. be in business
2. manufacturing work
3. know-how
4. retailer
5. merchandise
6. contract out
7. meet the orders
8. wholesailer
9. distribution
10. packaging
a. распространение
b. оптовый торговец
c. упаковка
d. секреты производства, ноу-хау
e. давать работу по контракту
f. заниматься торговлей, бизнесом
g. розничный торговец
h. производство продукции
i. товары
j. выполнять заказы
Dialogue No 2 (230 words)
William Bontraguer, the Sales Manager of Harper Toys Ltd., is speaking with his former teacher Maryann Quince.
MARYANN: Good afternoon, Johnson Consultants, can I help you?
WILLIAM: This is William Bontraguer. Do you remember me?
MARYANN: Yes, sure. What type of business are you in now?
WILLIAM: I work for Harper Toys Ltd. We manufacture and distribute toys. All kinds of toys. So, I'm planning to go to Richmond in about three weeks to start investigating the market for the Harper Toys Ltd. merchandise in Virginia.
MARYANN: Good thinking. I'm glad you learnt something in my classes. Harper Ltd. is sure to be a success. Those toy whales seem to be very popular with kids this last fall.
WILLIAM: Yes, I know. We're about to meet the orders from the big retailers. We've contracted out a lot of the manufacturing work to firms in Oklahoma and Nebraska, and all the packaging and distribution is being done in Cleveland, Ohio. But when the Asian countries get the know-how in the new year, the market is likely to explode overnight.
MARYANN: In that case I'd better get off the line and let you get on with it! I believe I can find for you very reputable wholesalers, I have one or two contacts in Richmond you might find useful, by the way - I'll dig out their addresses for you.
WILLIAM: Thanks, I'd really appreciate it if you could do that. Well, it's been good talking to you, Maryann. I'll speak to you again soon.
MARYANN: Surely. Take care now. Goodbye
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