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Предисловие.........................................................................................................б

Chapter ONE

Mastering economics

Unit 1. Reading and Translation practice.......................................................7

BASICS OF ECONOMICS............„.-^-.-..........:..........,..:.............................'.......................7

Unit 2. Listening......................................................................*.....................13

APPLYING FOR A JOB.................................................................................................13

Unit 3. Reading Comprehension...................................................................16

ECONOMIC INTERDEPENDENCE AND INTERNATIONAL TRADE..................................16

Unit 4. Discussion.........................................,'.......•.......................................'..........21

Chapter TWO

Doing business

Unit I Reading and Translation Practice...........................................r.......24

TYPES OF BUSINESSES.........'.......................................................................................24

Unit2. Listening.....................................................................................................31

FINDING OUT ABOUT COMPANY PROFILE................................................................31

Units. Reading Comprehension.................................................................33

„CORPORATE COMBINATIONS IN THE USA................................................................33

Unit 4. Discussion.................................................................................................40

Chapter THREE

Researching the market

Unit l Reading and Translation Practice...................................................43

MARKET STRUCTURE..................................................................................................49

Unit2. Listening...................................................................................................49

BREAKING INTO NEW MARKETS...............................................................................49

Unit3. Reading Comprehension..................................................................52

COMPETITION AND MARKET CONDITIONS...............................................................52

Unit 4. Discussion.................................................................................................59

Chapter FOUR

Marketing

Unit I Reading and Translation Practice..................................................62

ESSENTIALS OF MARKETING....................;.................................................................62

Unit 2. Listening....................................................................................................69

MARKETING MIX IN ACTION :...................................................................................69

Unit3. Reading Comprehension...................................................................71

MARKETING MANAGEMENT STRATEGIES...................................................................71

Unit 4. Discussion.................................................................................................77

Chapter FIVE

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