Exercises

1* Translate the following words and word combinations or find Russian equivalents.

1. market research

2. market research department

3. single-use consumer goods

4. consumer durable products

5. primary information

6. secondary information

7. desk research

8. field research

9. develop forecasts

10. propose strategies

11. interpret data

12. availability of credit.

13. total market demand

14. costs of production

15. age distribution

2* Translate the following sentences into Russian.

1. A market can be defined as any form of contact between buyers and sellers for the purpose of buying and selling goods and services.

2. It has been established that social position and occupa­tion often determine consumers' buying habits.

3. Gathering information from a variety of sources, such as government statistics and business and trade publi­cations is called desk research.

4. The total market demand will be influenced by the size and age distribution of the population and government policy.

5. Consumer research can be carried out by the Market Research Centers which specialize in providing this service for manufacturing companies.

3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.

forecasts, consumer durable, supply, purchase, con­sumer profile, single-use, demand, product-oriented firm, price, consumer requirements

1. The __________ for a product is the amount of a good that people are willing to buy over a given time period at a particular price.

2. The quantity of goods and services that producers offer at each price is called __________ .

3. Food is an example of a __________ consumer good.

4. Cars, TVs, microwave ovens and compact disc players are called __________ products.

5. In a market-oriented firm one of the functions of mar­keting department is to find out__________.

6. A __________ first produces a product and then tries to sell it in the hope that the consumer will buy it.

7. Market researchers try to build up a__________, i.e. the age, sex, occupation and location of its consumers.

8. Market, Research Departments develop __________ of consumer motivations and buying habits.

4* Find English equivalents for the following Russian f expressions and words.

1. потребности потребителя

2. спрос

3. предложение

4. местный рынок

5. международный рынок

6. ориентированный на рынок

7. ориентированный на продукцию

8. кампания по организации и стимулированию сбыта

9. покупательские привычки

10. прогноз

11. покупка в рассрочку

12. профиль потребителя

13. исследование потребителя

14. расширение границ рынка

15. покупка в кредит

5* Translate the following sentences from Russian into English.

1. Покупатели - это люди, желающие приобрести това­ры и услуги.

2. Продавцы - это люди, желающие продать товары и услуги.

3. Рынки могут быть местными, национальными или даже международными.

4. Опрос потребителей об их вкусах и предпочтениях называется «исследование на местах».

5. На спрос воздействуют такие факторы, как индиви­дуальные вкусы потребителей, размер их дохода, реклама и цена продукции.

Unit 2. LISTENING