- •Mastering economics
- •Doing business
- •Researching the market
- •Marketing
- •Pricing
- •Advertising
- •Promotion
- •Financing the business
- •Money and the banking system
- •Business success stories of all time
- •Basics of economics
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2*Translate the following sentences into Russian.
- •3*Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions which you don't need to use.
- •4* Find English equivalents for the following Russian expressions and words.
- •5* Translate the following sentences.
- •Applying for a job
- •7. Dialogue No 1 (168 words)
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10* Complete the sentences using the expressions from the previous task.
- •Words and Expressions
- •12 Answer the questions.
- •13* Say if the statements are true or false. Prove your point.
- •14* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •16* Match the function in the left column with the appropriate expression in the right one and complete the Useful Language box with these expressions accordingly.
- •Types of businesses
- •Essentia! Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4*Find English equivalents for the following Russian expressions and words.
- •5* Translate the following sentences from Russian into English.
- •Finding out about company profile
- •5* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8'Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Corporate combinations in the usa
- •Words and Expressions
- •11 Answer the questions.
- •13* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •Market structure
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian f expressions and words.
- •5* Translate the following sentences from Russian into English.
- •Breaking into new markets
- •6* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Dialogue No 1 (226 words)
- •7. Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Competition and market conditions
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •13* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •15 Match the expression in the left column with synonymous expression in the right one and complete the Useful Language box with these expressions accordingly.
- •Essentials of marketing
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •Marketing mix in action
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Marketing management strategies
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •15* Match the expression in the left column with synonymous expression in the right one and complete the Useful Language box with these expressions accordingly.
- •Pricing policy
- •Essential Vocabulary
- •Exercises
- •1* Translate the following word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from, the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •6* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two expressions which you don't need to use.
- •9* Before you listen to Dialogue No 2 use Glossary to choose the best definition for each of the expressions below.
- •10 Dialogue No 2 (272 words)
- •10* Listen to Dialogue No 2 between two speakers and say if the statements below are true or false. Then listen again and check your answers.
- •Demand, supply and market equilibrium
- •Words and Expressions
- •11 Answer the questions.
- •12* Decide whether the statements are true or false.
- •13* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •Useful Language
- •15 Read what famous people said about price. Make up a story to confirm or to deny the statements made in the quotations below. Use the expressions, from the Useful language box.
- •16 Read what famous people said about demand and supply. Make up a story to confirm or to deny the statements made in the quotations below. Use the expressions from the Useful Language box.
- •Goals of advertising
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •Running an advertising campaign
- •6* Before you listen to Dialogue No 1 match each word on the left with a word on the right to create a phrase connected with advertising.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Advertising media
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •13* Complete the sentences matching the beginning of the sentence with one of the endings.
- •14* Read the following text and pick out the expressions in bold type to fill in the Useful Language box below, containing six sections for six language functions. Advertising
- •Useful Language
- •Sales promotion
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •3. Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •Discussing a promotional campaign
- •6* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Distribution and sales
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •13 Complete the sentences matching the beginning of the sentence with one of the endings.
- •14* Read the following text and pick out the expressions in bold type to fill in the Useful Language box below, containing six sections for six language functions. Personal selling
- •Useful Language
- •The financial objectives of the business
- •Essential Vocabulary
- •1* Translate the following word combinations or find Russian equivalents.
- •2*Translate the following sentences into Russian.
- •3*Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •5* Translate the following sentences from Russian into English.
- •5* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •The financial control of the business
- •Words and Expressions
- •11 Answer the questions.
- •12* Translate the sentences into Russian paying special attention to the expression type.
- •13* Read the text below, pick out words and expressions in bold type and match them with synonymous words and expressions from the box.
- •14* Translate the sentences into English paying special attention to the expressions in bold type.
- •15 Study the expressions in the Useful Language box and the examples below showing different lexical and grammatical ways of-expressing -oiie-antHhe-sanre language function. Useful Language
- •17* Rewrite each sentence so that it has a similar meaning and it contains the expression in bold type.
- •The functions of money
- •Essential Vocabulary
- •Exercises
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions and words.
- •5* Translate the following sentences from Russian into English.
- •The history of american money andbanking
- •6* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •7 Listen to Talk No 1 and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •What Is a Gold American Eagle?
- •9* Before you listen to Talk No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Talk No 2 and answer the questions below. Then listen again and check your answers.
- •11* Fill the gaps in Talk No 3 below with prepositions from the box. You can use every preposition as many times as necessary. There are two prepositions which you don't need to use.
- •12 Answer the questions.
- •13* Say if the statements are true or false. Prove your point.
- •14* Complete the sentences matching the beginning of the sentence with one of the endings.
- •Bill gates and microsoft corporation
- •Essential Vocabulary
- •Exercises
- •1* Translate the following word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •4* Find English equivalents for the following Russian expressions and words:
- •5* Translate the following sentences from Russian into English.
- •Mary kay ash and walt disney
- •5* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •7. Listen to Talk No 1 and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •9.Before you listen to Talk No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Talk No 2 and answer the questions below. Then listen again and check your answers.
- •11* Complete the text using the words from the box. There are two words which you don't'need to use
- •John d. Rockefeller and the modern corporation
- •Henry ford and the "universal car
- •Words and Expressions
- •12 Answer the questions.
- •13* Say if the statements are true or false. Prove your point.
- •14* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •15 Study the expressions in the Useful Language box and the examples below showing different lexical and grammatical ways of expressing one and the same language function. Useful Language
- •16* Rewrite each sentence so that it has a similar meaning and it contains the expression in bold type.
12 Answer the questions.
What are the main reasons for~saving money?
What are the advantages of depositing money?
Why does a financial institution lend money?
What economic factors affect saving rate?
What types of savings accounts do you know?
What are the main reasons for borrowing money?
How can people profit by using credit?
Why does the borrower put up collateral?
What is the most common type of mortgage?
What kind of applicants receive a high credit rating?
13* Say if the statements are true or false. Prove your point.
1. The fee that a financial institution pays for the use of depositors' money is collateral.
2. Credit is the purchase of goods and services without the actual transfer of money on the promise to pay later.
3. The shorter the loan period is, the smaller the monthly amount the consumer must pay.
4. A financial institution charges interest on loans to make money.
5. The money borrowed is called the interest.
6. The mortgagee must repay the mortgage in installments for fixed number of years, usually between 15 and 30 years.
7. A financial institution makes a profit by charging more interest on loans than it pays on deposits.
8. When consumer goods are adequate to meet consumer demand and prices are lower, the savings rates are high.
9. When consumer demand is greater than the supply of consumer goods and prices are high, the savings rates are low.
10. A credit rating is an estimation of the probability of repayment.
14* Complete the sentences matching the beginning of the sentence with one of the endings.
l. A financial institution pays interest on savings deposits______________________.
2. A common type of savings accounts among financial institutions is_________________________.
3. The length of repayment of the loan is important in_____________________
4. Even wealthy consumers consider the use of credit necessary_______________.
5. Credit payments for televisions, major appliances, and other expensive items__________________________.
6. The amount paid by the borrower for the privilege of using the money________________.
7. The money market account offers variable interest rates_________________.
8. If the loan is not repaid according to the terms of the agreement________________.
9. The loan is secured by the property, which is forfeited if___________________.
10. The creditor evaluates information about the purchaser and .__________.
a. usually run from one to five years
b. the loan terms are not met
c. determining the amount of the monthly payment
d. assigns that person a credit rating accordingly
e. when purchasing expensive items such as houses and automobiles
f. to attract a pool of money it can lend
g. that are usually higher than those of regular savings or NOW accounts
h. the lender may take the borrower's collateral
i. is called the interest
j. a regular savings account, or a passbook account
2. Money is a terrible master but an excellent servant. However
_________________________________________________________________
3. Before you start up a new business I'd advise you to write a business plan.
You should
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4. As long as the company does well the profits will be very high. If
_________________________________________________________________
5. Money is the same as promises - easier made than kept. Like
_________________________________________________________________
6. Personal selling will be very effective if the promotional efforts are well planned. Provided
_________________________________________________________________
7. You should persuade banks, not me, that your business is worthy of a loan. had better
_________________________________________________________________
8. Although money can't buy happiness it will get you a better class of memories. But
_________________________________________________________________
9. Getting money is like digging with a needle. the same as
_________________________________________________________________
11On condition that the price is reasonable the travelers will be using this airline. as long as
_________________________________________________________________
ll.Money spends in the same way as water soaks into sand. Like
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12. Doing business is like making war. the same as
_________________________________________________________________
13. My great wealth was acquired with no difficulty, whereas my small wealth, my first gains, with much labor. Yet
_________________________________________________________________
14. Why don't you make financial analysis of monthly profit and loss forecast? if i were you I would
_________________________________________________________________
15.The advertisers try to persuade the customers in the same way as the politicians try to persuade their electors. in a similar way
_________________________________________________________________
17 Read what famous people said about the role of money in the society. Discuss the position of the authors. Support your point of view with reasons and examples from your reading, your observations or your own experience. Use the expressions from the Useful Language box.
1. The chief value of money lies in the fact that one lives in a world in which it is overestimated.
H. L. Mencken (1880-1956), American author
2. The only people who claim that money is not important are people who have enough money so that they are relieved of the ugly burden of thinking about it.
Joyce Carol Oates (Ъ. 1938), American author
3. Money is an article, which may be used as a universal passport to everywhere except Heaven, and as a universal provider of everything but happiness.
George S. Clason (1874-1940), American author
4. There is no fortress so strong that money cannot take it.
Marcus T. Cicero (106-43 ВС), great Roman orator, politician
5. Money is power, freedom, a cushion, the root of all evil, the sum of blessings.
Carl Sandburg (1878-1967), American poet
6. Money is a singular thing. It ranks with love as man's greatest source of joy. And with death as his greatest source of anxiety.
John Kenneth Galbraith (b. 1908), American economist
18 Read what famous people said about the knack of handling money. Discuss the extent to which you agree or disagree with the opinion stated below. Support your point of view with reasons and examples from your reading, your observations or your own experience. Use the expressions from the Useful Language box.
1.Wealth is not his that has it, but his that enjoys it.
Benjamin Franklin (1706-1790), American scientist, publisher, diplomat
2. It isn't enough for you to love money - it's also necessary that money should love you.
Baron Rothschild (1840-1915)
3. If we command our wealth, we shall be rich and free; if our wealth commands us, we are poor indeed.
Edmund Burke (1729-1797), British political writer, statesman
4. Money alone is only a means; it presupposes a man to use it. The rich man can go where he pleases, but perhaps please himself nowhere. He can buy a library or visit the whole world, but perhaps has neither patience to read nor intelligence to see... The purse may be full and the heart empty. He may have gained the world and lost himself; and with all his wealth around him... he may live as blank a life as any tattered ditcher.
Robert Louis Stevenson (1850-1895), Scottish essayist, poet, novelist
5. Money is of no value; it cannot spend itself. All depends on the skill of the spender.
Ralph Waldo Emerson (1803-1882), American poet, essayist
6. To acquire wealth is not easy, yet to keep it is even more difficult... It is said that wealth is like a viper which is harmless if a man knows how to take hold of it; but, if he does not, it will twine around his hand and bite him.
Frank K. Houston
ChapterTEN
BUSINESS SUCCES STORIES OF ALL TIME
Unit 1. READING AND TRANSLATION PRACTICE