- •Mastering economics
- •Doing business
- •Researching the market
- •Marketing
- •Pricing
- •Advertising
- •Promotion
- •Financing the business
- •Money and the banking system
- •Business success stories of all time
- •Basics of economics
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2*Translate the following sentences into Russian.
- •3*Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions which you don't need to use.
- •4* Find English equivalents for the following Russian expressions and words.
- •5* Translate the following sentences.
- •Applying for a job
- •7. Dialogue No 1 (168 words)
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10* Complete the sentences using the expressions from the previous task.
- •Words and Expressions
- •12 Answer the questions.
- •13* Say if the statements are true or false. Prove your point.
- •14* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •16* Match the function in the left column with the appropriate expression in the right one and complete the Useful Language box with these expressions accordingly.
- •Types of businesses
- •Essentia! Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4*Find English equivalents for the following Russian expressions and words.
- •5* Translate the following sentences from Russian into English.
- •Finding out about company profile
- •5* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8'Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Corporate combinations in the usa
- •Words and Expressions
- •11 Answer the questions.
- •13* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •Market structure
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian f expressions and words.
- •5* Translate the following sentences from Russian into English.
- •Breaking into new markets
- •6* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Dialogue No 1 (226 words)
- •7. Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Competition and market conditions
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •13* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •15 Match the expression in the left column with synonymous expression in the right one and complete the Useful Language box with these expressions accordingly.
- •Essentials of marketing
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •Marketing mix in action
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Marketing management strategies
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •15* Match the expression in the left column with synonymous expression in the right one and complete the Useful Language box with these expressions accordingly.
- •Pricing policy
- •Essential Vocabulary
- •Exercises
- •1* Translate the following word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from, the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •6* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two expressions which you don't need to use.
- •9* Before you listen to Dialogue No 2 use Glossary to choose the best definition for each of the expressions below.
- •10 Dialogue No 2 (272 words)
- •10* Listen to Dialogue No 2 between two speakers and say if the statements below are true or false. Then listen again and check your answers.
- •Demand, supply and market equilibrium
- •Words and Expressions
- •11 Answer the questions.
- •12* Decide whether the statements are true or false.
- •13* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •Useful Language
- •15 Read what famous people said about price. Make up a story to confirm or to deny the statements made in the quotations below. Use the expressions, from the Useful language box.
- •16 Read what famous people said about demand and supply. Make up a story to confirm or to deny the statements made in the quotations below. Use the expressions from the Useful Language box.
- •Goals of advertising
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •Running an advertising campaign
- •6* Before you listen to Dialogue No 1 match each word on the left with a word on the right to create a phrase connected with advertising.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Advertising media
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •13* Complete the sentences matching the beginning of the sentence with one of the endings.
- •14* Read the following text and pick out the expressions in bold type to fill in the Useful Language box below, containing six sections for six language functions. Advertising
- •Useful Language
- •Sales promotion
- •Essential Vocabulary
- •Exercises
- •1* Translate the following words and word combinations or find Russian equivalents.
- •3. Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions.
- •5* Translate the following sentences from Russian into English.
- •Discussing a promotional campaign
- •6* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the dialogue using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •Distribution and sales
- •Words and Expressions
- •11 Answer the questions.
- •12* Say if the statements are true or false. Prove your point.
- •13 Complete the sentences matching the beginning of the sentence with one of the endings.
- •14* Read the following text and pick out the expressions in bold type to fill in the Useful Language box below, containing six sections for six language functions. Personal selling
- •Useful Language
- •The financial objectives of the business
- •Essential Vocabulary
- •1* Translate the following word combinations or find Russian equivalents.
- •2*Translate the following sentences into Russian.
- •3*Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •5* Translate the following sentences from Russian into English.
- •5* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
- •7 Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •9* Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.
- •The financial control of the business
- •Words and Expressions
- •11 Answer the questions.
- •12* Translate the sentences into Russian paying special attention to the expression type.
- •13* Read the text below, pick out words and expressions in bold type and match them with synonymous words and expressions from the box.
- •14* Translate the sentences into English paying special attention to the expressions in bold type.
- •15 Study the expressions in the Useful Language box and the examples below showing different lexical and grammatical ways of-expressing -oiie-antHhe-sanre language function. Useful Language
- •17* Rewrite each sentence so that it has a similar meaning and it contains the expression in bold type.
- •The functions of money
- •Essential Vocabulary
- •Exercises
- •2* Translate the following sentences into Russian.
- •3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.
- •4* Find English equivalents for the following Russian expressions and words.
- •5* Translate the following sentences from Russian into English.
- •The history of american money andbanking
- •6* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •7 Listen to Talk No 1 and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •What Is a Gold American Eagle?
- •9* Before you listen to Talk No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Talk No 2 and answer the questions below. Then listen again and check your answers.
- •11* Fill the gaps in Talk No 3 below with prepositions from the box. You can use every preposition as many times as necessary. There are two prepositions which you don't need to use.
- •12 Answer the questions.
- •13* Say if the statements are true or false. Prove your point.
- •14* Complete the sentences matching the beginning of the sentence with one of the endings.
- •Bill gates and microsoft corporation
- •Essential Vocabulary
- •Exercises
- •1* Translate the following word combinations or find Russian equivalents.
- •2* Translate the following sentences into Russian.
- •4* Find English equivalents for the following Russian expressions and words:
- •5* Translate the following sentences from Russian into English.
- •Mary kay ash and walt disney
- •5* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
- •7. Listen to Talk No 1 and answer the questions below. Then listen again and check your answers.
- •8* Complete the text using the words from the box. There are two words which you don't need to use.
- •9.Before you listen to Talk No 2 match the expressions in the left column with their translation in the right one.
- •10 Listen to Talk No 2 and answer the questions below. Then listen again and check your answers.
- •11* Complete the text using the words from the box. There are two words which you don't'need to use
- •John d. Rockefeller and the modern corporation
- •Henry ford and the "universal car
- •Words and Expressions
- •12 Answer the questions.
- •13* Say if the statements are true or false. Prove your point.
- •14* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sentence.
- •15 Study the expressions in the Useful Language box and the examples below showing different lexical and grammatical ways of expressing one and the same language function. Useful Language
- •16* Rewrite each sentence so that it has a similar meaning and it contains the expression in bold type.
The financial objectives of the business
Finance is central to the operation of any business. More or less every activity a business undertakes will require some form of funding. Finance is needed to rent or buy premises, to purchase capital equipment, to hire labour and to obtain raw materials. Therefore, without finance a new business could not be set up and an existing business could not continue to function.
The most important objectives of any business are: Survival. This is the most fundamental objective of all businesses. In order to ensure survival there must be enough money flowing into the business to finance the necessary day-to-day expenditure, e.g. purchasing raw materials, paying employees' wages and so on. This type of expenditure is current expenditure and will normally be financed from current income, that is the money generated from the sale of the business's goods or services.
Growth and Development. While survival is the fundamental short-run objective of the business, in the long run businesses are concerned with growth and development. Old machinery must be replaced with more modern technology to maintain and increase efficiency in order for the company to remain competitive. Growth allows the firm to diversify its product range and open up new markets. With growth come the benefits of economies of scale and a more secure position in the market. To pursue these objectives the business requires capital finance.
Survival and growth and development are obviously closely related. A business, which does not develop and grow, will encounter problems in the long run in maintaining its market share and its survival may be threatened. These objectives determine how a business uses financial resources, often referred to as a business's application of funds.
Sources of Funds
Closely related to how money is used by a business is how it is obtained, i.e. the various sources of funds. Sources and application of funds are closely reiatedrbeeause-generally the most important factor in deciding the method of obtaining I the finance is the reason the finance is required. Sources of funds can also be summarized under two broad headings.
Internal Finance. This refers to the money a business generates from its own assets. Internal finance can be obtained - from the following sources:
1. Careful management of the business's income and expenditure. This is known as the cash flow of the business. It needs to be carefully monitored to ensure there is enough money flowing into the business to meet current commitments.
2. The profits from the previous trading activities of the : business. Some of the profits will be distributed to the owners of the business as a return on their investment. However, it is usual to reinvest part of the profits in order to allow the ^business to expand. Reinvestment is a very important source of finance for capital expenditures.
3. The sale of the business's assets. Often the finance required for new assets can be partly obtained by selling older equipment. The business may also sell assets to a third party under an agreement, which allows the assets to be retained in return for an agreed rental. This sale and lease back generates finance for the purchase of new assets at the cost of increasing the business's current expenditure.
External Finance. External finance refers to the injection of funds from outside the business. Essentially this type of finance can be obtained from two sources.
1. Borrowing money. All businesses borrow in order to finance a whole range of business activity. Materials can be bought on credit to help finance current expenditure and loans are obtained from many sources to help purchase new assets.
2. Extending ownership. This means attracting finance from people outside the business who are prepared to invest in its future. However, in the long run the business will have to make enough profit to give a return on this investment or the investors are likely to wish to withdraw their money and invest it elsewhere.
Therefore, financial decisions are concerned with both sources of funds and the application of these funds. In larger businesses this financial planning and decision making is the responsibility of the Finance Department.
The staff employed in the Finance Department under the guidance of Finance Director are concerned with three principal tasks:
■ Monitoring when the money is coming in and going out.
■ Monitoring where it is coming from and going to.
■ Monitoring how much is following backwards and forwards.
These various tasks are carried out by Financial Accountants, Management Accountants, Financial Analysts, who are responsible for preparing the financial accounts of the business, budgeting and giving advice on the advisability of new investment proposals.
In order to undertake these functions effectively, accurate and up-to-date financial information is needed. Therefore the collection, presentation and evaluation financial data are central to the work of the department.