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Essential Vocabulary

bestseller n - сенсационная книга; бестселлер

compatible adj - совместимый

computer industry - промышленность средств вычисли­тельной техники

computer nerd - компьютерный фанат

computer technology – компьютерные тёхнологии

crucial adj - ключевой, решающий

donate i; - передавать в дар

endow v — пожертвовать капитал, делать дар (учреждению, на благотворительные цели и т. п.)

executive officer - должностное лицо, ведающее исполни­тельными функциями разного рода

expertise n - опыт, знание дела; квалификация, компетен­ция

foresight n - предвидение

forward-thinking adj - прогрессивно мыслящий

frenzy n - безумие

hardware n - аппаратура, оборудование

information technology - информационные технологии

innovative adj - новаторский

Internet - Интернет, всемирная компьютерная сеть

lead n - лидерство; руководство; инициатива

microcomputer n - микрокомпьютер

net worth - собственный капитал предприятия

operating system - операционная система

personality n - индивидуальность, личность

proceeds n - выручка, доход

programming language - язык программирования

software n - программное обеспечение

software architect - разработчик структуры системы про­граммного обеспечения

software development - разработка программного обеспе­чения

software industry - промышленность (по производству) программного обеспечения; индустрия программных средств

unwavering adj - непоколебимый, твердый, стойкий; не­дрогнувший

upgrade n - модернизация, проф. апгрейд

upgrade v - модернизировать, делать апгрейд

venture capital - венчурный капитал; капитал, вложен­ный или вкладываемый в новое предприятие, связан­ное с риском (в том числе в разработки и организацию производства нового продукта)

vision n - предвидение, представление

Exercises

1* Translate the following word combinations or find Russian equivalents.

1. software architect

2. software industry

3. media frenzy

4. IBM-compatible personal computers

5. to spare no expenses

6. venture capital

7. computer industry

8. programming expertise

9. non-profit organizations

10. professional skills development

2* Translate the following sentences into Russian.

1. Gates' foresight and his vision for personal computing have been central to the success of Microsoft.

2. The unprecedented marketing and media frenzy was for a piece of software Windows 95.

3. Through the force of his personality Bill Gates has imposed his own order on the burgeoning computer industry.

4. Microsoft's mission has been to continually advance and improve software technology.

5. Bill Gates devoted his energy to make it easier, more cost-effective and more enjoyable for people to use computers.

3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.

software, computer technology, an upgraded operating system, information technology, net worth, innova­tive, foresight, marketplace, business problems, com­puter nerd, software architect, forward-thinking, exec­utive officer, demand, Internet technologies

1. Bill Gates is chairman and chief ____________ of Microsoft Corporation.

2. Bill Gates is the worldwide leader in software services and____________for personal and business computing.

3. Customers queued up outside computer stores to pur­chase Windows 95,________________________for IBM and IBM-compatible personal computers.

4. Microsoft Corporation spared no expense in exciting the _________for its new product, namely Windows 95.

5. Bill Gates was a ____________ before the term was invented: he devoted all his energies to developing _____________for personal computers.

6. The introduction of Windows 95 mirrored the rapid changes in the _______________ and marked a new cru­cial point for Bill Gates.

7. Gates' ability to anticipate developments in__________ had given him in 1996 a _____________ of $18 billion.

8. Bill Gates' role in the personal computer revolution had turned him into an icon of____________________.

9. In 1999, Gates wrote a book that shows how computer technology can solve _________________ in fundamen­tally new ways.

10. Being an__________and____________entrepreneur Bill Gates found ways to force the rest of the industry to follow his lead.