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Файл:The Information Resonance in Social System. Monograph
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CHAPTER 10. BLOGGERS AS AGENTS REFORMAT MECHANISM 201
drawn up by the popular Internet-source livedune.ru that
refreshes the list every day, on the example of the famous
blogging site LiveJournal.com (see annex 1).
1) In the first place blogger with Nick zyalt of the most
popular among bloggers, city of Moscow (see annex 2).
Selection criterion is: number of posts (5206) sent comments
(18094), the comments received (1864467); the main criterion
is the value of social capital (SC)-the basic evaluation method
developed by LiveJournal administration bloggers. The formula
takes into account a number of critical parameters in assessing
the strength of a blogger: attendance of the blog, the quality of
the audience, regular publications and otherwise), zyalt the
value of SC-18245 [48].
2) In the second place, from Moscow: sergeydolya blogger
posts-2321, sent comments-35778 received comments-461577,
SC-17061.
3) In third place with miss_tramell blogger: posts – 3012,
sent comments – 121916 received comments – 995401, SC –
15857.
One of the most popular bloggers in Russia are
representatives of show business, politics, business, fashion and
beauty, cooking, the opposition of Russia, as well as travelers
enjoying special attention among network users.
In the world formed absolutely new and not previously
known information space of commonality of bloggers whose
responsiveness to different events in the world exceeds
reactions of everyone else. In addition, the result of the
emergence of the blogosphere has been the emergence of
citizen journalism, because ordinary citizens were given the
opportunity to present information about the most important
and interesting of all processes in the private, subjective form.
This has resulted in information became much more interesting
and diverse, which in turn facilitates the allocation of the
special status of the blogger in Internet-space among the other
users on the network. They quoted, they know in person, their
PART II. SOCIAL TRANSFORMATIONS 202
opinion is authoritative and trust him, but their nicks put in one
number with well-known media. Any other generality Network
has no such privileges. Hackers, for example, are forced to
"hide", in view of their activities. Users of social networks too
much to find among them really important information page.
Active customers forums and does not cause confidence in the
current Internet audience, while bloggers equated with social
status of a friend whose opinion you trust and whose advice you
can quote.
Thus, the community of bloggers has special social status
characteristics such as power, prestige, citation and popularity.
At the commonality of bloggers has a status hierarchy
according to which they exist and communicate on the network.
Bloggers, occupying the highest positions, specify the nature of
the blogosphere and are guides for beginners. Bloggers have
social features in the online space such as: social functions, role
behavior, and social status. They have their own social structure
than other communities network in which, in carrying out their
functions, they are exercised by the role behavior of their
special social status.
Conclusions
The social environment of Internet space varies. Its
structure is represented by resources that allow users to
communicate. She has constant composition of visitors.
Currently, these resources highlight the blogosphere. Due to the
close ties that are formed into a shape of cross-reading, formed
a solid social and information environment, which is
characterized by high speed and rechecking distribution
information. Within this environment, formed a special social
community that brings together socially active individuals,
providing social interaction. These links provide support and
sense of belonging to the commonality of bloggers.
CHAPTER 10. BLOGGERS AS AGENTS REFORMAT MECHANISM 203
Spent me study confirm the hypothesis: bloggers are a
social community. They perform specific social functions:
communicative, self-presentation, entertainment, writing
memoirs, psychotherapeutic, self-development and reflection,
cohesion and retention of social ties, the promotion of goods
and services.
Social functions of bloggers are sold through role-based
model of behaviour that determine the social role of the
information media, the initiator, virtual "friend" or PR
specialist. Social role, in turn, defines a specific blogger's social
status. For this community is characterized by:
a specific type of behaviour;
special social characteristics;
a special way of interaction between them and the social
environment.
Bloggers have high, significant status among the other users
on the network, as evidenced by specific models of interaction
with other online communities, where the opinions of the
bloggers are endowed with prestige and high reputation.
In my opinion, blogger is not a “opinion leader", as he is
in "social circle"- quasigrupp, where general interest already
initially defined "community circle". Blogger is a "designer
of interest” around which formed the "agglomerate"community readers as accomplices in the discussion posts.
Thus it can be argued that the emergence of special formation
mechanism and social norms, and communities. Norms
become individual, rather than group. Their produce is not
interactions of communities and their collective choices
(conglomeration effect), and individual joining to the model
established by individual bloggers. This sample is becoming
the norm, and freely acceded to him individuals form a special
social multitude - agglomeration. This is "flipping" and
"reformatting" of society.
PART II. SOCIAL TRANSFORMATIONS 204
Annexes: Annex 1. Distribution of Russian journals bloghostingam
Appendix 2.Distribution of the audience.
PART III. GLOBAL
AND HISTORICAL CONTENT
Chapter 11. Integration as resonator
formation global dynamic “matrix”
of World History
n accordance with the sociological paradigm participants
I
of the process of world-wide importance interact with
each other, though to the different extent, at all stages of their
history and this very interaction makes an impact on the specific
development character of separate societies. Such is indeed the
approach that presents the sociological (integral) paradigm of
the process of world–wide significance. One can elaborate the
sociological theory of integrity in the process of world–wide
significance on the basis of empirical and theoretical researches
of different ages of social history. But such an analysis must be
forestalled with the ontological and methodological bases of
integral sociology of the historic process as a specific
knowledge branch being at the intersection of the theoretical
history and sociology. My objective is to substantiate
methodological prerequisites for integral sociology of the
historical process as an independent scientific school, appearing
at the border of social development sociology and historical
socio-logy and having a specific object, subject and method; as
well as to analyze the bases and general formation character of
the world history integrity. For achieving it one needed to
examine possibilities presented by the system-defined approach
to the study of global social and historical systems in a new
PART III. GLOBAL AND HISTORICAL CONTENT 206
fashion. The chapter structure was defined by the following
tasks of study:
Identify the impact of resonance effects on global
processes;
Explain the formation of new local societies as the result
of resonance process.
Problem and methodology
The following theoretical and methodological means are
offered: a system-based approach; a system-based approach
being interpreted as structural and genetic; defining integrity as
a state (of integral quality) and a process (integration);
examining the process of world-wide history as a forming
system. The integrity theory of the process of world-wide
history, in the way it is presented in the given article, refers to
the subject of small elaborated sociology of the historical
process as a specific work case on the subject matter of social
changes sociology or social development sociology. In my
opinion a historical process as an object of knowledge can be
reflected in the framework of the theoretical history, the social
and philosophic theory of the public development and the
history sociology itself. What is the difference of approaches?
The social and philosophic theory of history (e.g. by H. Hegel,
O. Cont, K. Marx) is based on the principles of deductive
«unrolling» of some historical development abstract idea –
construction as well as philosophic categories. The theoretical
history chooses some social and philosophic model at creating
the conception of universal as initial categorical and methodological dispatching of the mainly inductive investigation. For
its turn, at modeling the past and present processes the
following problem is posed in the sociological knowledge: not
to create a theoretical model of the process but reveal invariant
society structures in the historical material with the help of all
scientific approaches and methods. Only in this very sense
CHAPTER 11. INTEGRATION AS RESONATOR FORMATION 207
sociology and historical sociology are considered to be «relative
disciplines».
At the same time sociology of the historical process is not
historical sociology. In my understanding the sociology of
history is based primarily on the all scientific methods (but not
only conceptions and sociology methods), applied in the subject
area of the sociology itself though, that makes it a special
sociological science. The historical sociology creates
sociological models of the past and describes them in the
«categorical» language of the sociology but not of the historical
science, qualifying, at the same time, the content of different
levels sociological conceptions. Sociology of historical process
develops its specific conceptual device that enriches the
sociology of social changes and social development. There were
created a few theoretical constructors or whole conceptions in
the sociology of history. The most typical and famous ones are
the conception of world holistic analysis by E. Wallerstein [1]
or the theory of social and cultural dynamics by P. Sorokin [2].
They are joined by the analysis of world historical process,
made in the way of the «long time extension» conception by F.
Braudel [3], modern conception of historical civilization
«waves» by A. Toffler [4] and the theory of historical
development means by M. Castells [5]. Among them there are
also rare researches that use synergistic paradigms. The
foundation of these conceptions is the usage of all scientific
principles and categories: system-based, integral, synergistic,
wave, inversion. The sense of this called reader’s attention
research is to complete this not «over peopled» research niche
with the version of the sociology of historical process that is
defined by the author as «integration sociology of the historical
process».
“The triune matrix” conception
In the integral formation of the process of world history its
bases – substantial, integrative and genetic – mediate each
other, being in the complicated linear dependence and relying
PART III. GLOBAL AND HISTORICAL CONTENT 208
on each other [6]. At different development stages of Separate
Social Organism (SSO) one of the bases comes forward
foremost, making changes in the functioning mechanism of
other bases. Thus, integration can change SSO nature down to
the disappearance and modification of special borders. This
fact, in its turn, can stimulate the activity of genetic basis,
calling for the need in the accelerated reforms or even
revolutions. The revolutions can create such SSO types that will
both change integration and cause new systems of SSOs, and
create a number of new global problems. This new systembased quality can serve as an «oppressor» of the inner activity
of global interaction participants, influence on their genetic
integral basis, forcing the culture gradation to the worldwide
one and raid approaching to the world civilization standards in
technologies, the political system, the system of values etc. All
these factors can lead to the drastic counter push in the inner
SSO development. Then the substantial integrity basis will note
itself that results in the tendency to isolation and specification
emphasis, which can lead in some cases to the aggressive
nationalism. As a result, social process discontinuity will
intensify and substantial bases (local societies) will open a new
page of their history.
The fact of triune «matrix» discovery leads to the main
research result – to the examination of hypothesis about the
existence of system-based and genetic law of appearance and
transformation of social historical forms as global integrity, and
conclusions which, in my opinion, should be included in the
arsenal of conceptual and methodological means of clarifying
reasons and social changes mechanisms. This law influence
spreads on large-scale social formations such as local societies
and their regional systems. The following interpretation of the
law can be offered:
The existence of the social form of objective reality as
historical society is possible if:
1) society exists as a quantity of separate social organisms,
stably simulated its local specificity– «primarily special» (local
genotype);
CHAPTER 11. INTEGRATION AS RESONATOR FORMATION 209
2) separate social organisms and «primarily special» are
simulated through the inclusion into the integration net of local
societies interaction and simulate transformation structures–
«secondary special» (regional genotype);
3) local and regional genotypes are secured and stably
simulated in the «secondary special» structures.
Integrative resonance in global networks –
provocateur forming the new types of separate
social organisms
The research of a modern type civilization («the present»)
shows that intensive extended aging of the integrative basis of
world social system integrity is happening as far as the
universal, «common» (capitalism) is being given new support
at the separate societies’ levels. At that the world system is
being reconstructed, as well as the specific quality («special»)
of separate societies. Their inner transformations, not leading to
the liquidation of separate social organisms, at their base (as a
substantial basis) are continuing to reproduce the world system
but in a new way. By its quality it is not the capitalism yet but
it can not to change.
«Network» is a global transformation catalyst. A new
integrity basis of the process of world-wide significance
appears, being presented in the first form – «modus» – as a
network action that presents a new integrative quality
(«secondary special»), stipulating the establishment of a new
integrity genetic basis – «network». I mark out a special
consequence of the integrative basis of integrity – integrative
quality – that is based on the network - internationalized local
networks implant in local (special) cultures. There appears the
«secondary special», and by this special the informative
civilization substance – information – is organized as a network
of informatively oriented local social and cultural complexes,
though local now not in the physical (regional-geographic) but
in the social community. It means that social «locus» (separate
PART III. GLOBAL AND HISTORICAL CONTENT 210
social organisms) of information civilization is dispersed and
«migrates» in the view of the physical area, but it is quite stable
and organized in the social area parameters exactly as social
organisms.
The local network organization consists of local social
organism fragments. The network and the local social
organisms not only supplement as system components (not
elements) but repudiate each other as parts of still different,
heterogeneous social organisms. This dialectical unity of
«places and flows» (Castells) [7] generates both a new type of
the world system and, what is called, «glocalization», and
according to my approach and conception a new historical type
of a separate social organism, marked in this research as
information civilization. The quantity of local social organisms
generates a number of networks. Thus, a new quantity of
separate social organisms as network societies is generated. In
the same way all three integrity bases of the process of worldwide history in the time of informationalism produce an effect
of «birth in the system of systems» of a new social quality. It
could be supposed that «information way of development»
(Castells) [8] becomes the base of all appeared socially
organized forms as network ones and presents a new base of the
social order as an alternative for local forms of sociality. Social
world as a network is a quantity of net social configurations, a
new historical form of a separate special organism. Hence, to
change local society, «local states», «communities – states –
nations» there emerges not a united (single) global community
but a quantity of net sommunities, creating a new configuration
of integrative social system. The results of conducted research
presents some new material for thinking over inner scientific
problems of the latest social knowledge, and especially its
nuclear – conceptual models of general sociology and its basic
categories.
I imagine that there has come the time to make changes in
the interpretation of social system specificity. It is obvious that
its understanding that comes from naturalistic, technical and
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