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Файл:The Information Resonance in Social System. Monograph
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CHAPTER 10. BLOGGERS AS AGENTS REFORMAT MECHANISM 191
created for people search for personally identifiable information
about them, which they themselves provide. In addition, users
of social networks aim to communicate and share content with
complete identification, including place of residence, age,
occupation, social status and much more. The so-called "wall"
appeared in social networks, as a result of the popularity of
blogs on the net.
Bloggers have become a powerful tool of society, which
focuses on the society itself. One of the bloggers described his
vision of the role of bloggers in the network: "sow we are not
information-we distribute the idea of making sense of the
information, as our media image has become Prism, which
transmits certain information, adapting it during transmission.
We're not talking about the responsibility we have to the society
that gave us such a powerful tool in our hands. We read
hundreds, thousands and millions of people, and, well, if it's
qualitative information and quantitative information product.
But, often, it is simply the estimated characteristics that are
based on subjective opinion. Namely, these characteristics are
perceived by society for "face value", as they are already trusted
our media image and ready to listen to everything he says. I
believe that we should be more careful and accurate in our
work, because we have some of those models picture perception
in others. We have to be accountable to society and realize our
important role in shaping our city, our country, our world. "
[32]. It's not just professional materials bloggers. This is all
information emanating from them. For Internet-audience
bloggers-a single image, not divided on man and author of the
blog. As an example, one could cite, as several times a week,
popular bloggers write in their Microblogs that they are drunk,
or going to drink alcoholic beverages, thereby promoting
negative tendencies in society network.
On blogging, as well as work in social networks, influence
and relationships within the family group. Studies show that in
most cases, the blog is perceived as personal space or
independent communication. Therefore, there are often
PART II. SOCIAL TRANSFORMATIONS 192
discussed topics are not discussed in the family of a blogger. On
the one hand, many bloggers perceived as personal blog space
where they can write what they consider necessary. On the
other hand, in practice, a blogger in their posts information
about working, personal opinions about employees or guide can
cost him his job [33]. Blogger should be wary to fulfil their role
in Internet-space, his every appeal to readers is seen as a
massive and public and shall entail liability. Role behavior
should be carried out strictly within the limits of the Internet
audience and the bloggers.
There are two opposing views on the role of blogs in social
processes: 1) participate in blogging leads to mitigate social
tensions, as most realize allows a person to innocuous manner,
allowing you to freely express our opinion in blogs; 2) blogs led
to the radicalization of the social process because availability
and uncontrolled information leads to radical ideas are
spreading rapidly on the blogosphere. The inability to control
the information harm the existing regimes as democratic and an
autocratic [34].
These trends are interrelated and parallel to each other. At
the stage of development and growth of the blogosphere all
political, cultural and popular figures maintain blogs, thereby
participating in the formation of social processes. The Mission
of the blogosphere is self-presentation, self-position hobbies,
interests, attitudes, efficiency in conveying information,
freedom in the form of its expression, interaction with your
reader, the joint formation of networking opportunities, creating
powerful new information streams, hidden from nonparticipants in the communication process in the blogosphere
and social networks.
The blogosphere is rightfully considered to be the most free
speech zone, and blogs became a place for self-expression of
billions of people worldwide. Imagine a situation where the
blogger behind their utterances are subjected to harsh criticism
and sometimes outspoken threats from dissidents with him, or
just entertained this way bloggers. Such cases already have been
CHAPTER 10. BLOGGERS AS AGENTS REFORMAT MECHANISM 193
accumulated, some bloggers are even closing their diaries, fear
of the present, rather than virtual harassment from inadequate
foes.
Back in the 2008 year in the United States think about
forming some ethical blogger. T. O'reilly, considered one of the
founders of the ideology of Web 2.0 and Wikipedia founder d.
Wales expressed confidence that the blogosphere needs a
similar set of rules for global security [35]. T. O'reilly published
on the pages of your blog draft blogger's code of conduct ", but
invites all wishing to make their wishes in its wording.
"Code" consists of three large sections, each of which has
its own rules:
1) be honest and fair. Bloggers should be fair and impartial
when processing and publication of information.
Bloggers should:
Avoid plagiarism;
Whenever possible, always define and reference sources.
The public has a right to know as much information as possible
about the source and its validity;
Always check that the published posts, quotes, photos
and any other content does not represent the information in a
false light. Nor should it be overly simplify information or
focus on events out of context;
Never edit photos without specifying the changes.
Allowed: optimizing images only from the technical point of
view;
Never publish knowingly false information, and when
publishing questionable information is to clearly communicate
about it;
Distinguish between propaganda, speculations and facts.
Even the propaganda and speculation should never distort facts;
Pay attention to information that may be hidden
advertising. тот же самй вопрос
2) Minimize harm.
Ethical blogger refers to the sources and participants of the
events described with respect and human understanding.
PART II. SOCIAL TRANSFORMATIONS 194
Bloggers should be:
to show their empathy for those who may suffer from the
negative content in the post. With the utmost delicacy to treat
children and inexperienced sources/interlocutors;
With sensitivity to receive and use the information or
photos of people injured in the described events;
Be aware that collection and publication of such
information may cause people harm and moral discomfort. The
right to the collection of information does not give the right to
arrogance and inhumanity;
Be aware that ordinary people have more rights to the
preservation of personal information than the public and
politicians;
Show good taste. Avoid publishing information «yellow»
media;
Be careful in judging potential criminals before the Court
had handed down its decision. Also do not identify crime
victims without their consent. тот же самый вопрос
3) Be responsible.
Blogger should:
be able to admit mistakes and correct them quickly;
explain the purpose of the blog, and be open to dialogue
with the public over its content and its conduct;
disclose conflicts of interest, affiliations, activities and
personal ambitions;
you cannot get your advertisers have the right to
influence the content of the blog. In case of an exception to
inform the readers;
be careful with information sources, giving her for
service. In the case of the use of such information must specify
that it is for the service;
disclose cases of ethical acts of other bloggers [36].
The blogosphere needs to answer for his actions as well as
in real life. Therefore, undesirable threats, slander, insults,
false accusations, gossip about his personal life, immoral
replica and spam all what you could bring to administrative
CHAPTER 10. BLOGGERS AS AGENTS REFORMAT MECHANISM 195
and criminal liability in real life. The authors of the code are
advised to contact law enforcement authorities even if the
author of the offending comment apologies or threatens the
life of a blogger.
You need to warn readers about whether to allow profanity
in your blog, whether posts which may be perceived as
offensive. Many bloggers have already made this point on
armaments and good manners have long considered small
observations about the content of the posts before the
subsequent submissions. Outspoken opponents of such a
principle too much. Also not worth comment anonymously and
allow others to do it. Outdoor IP address leaves a lot less desire
to be rude or threatening because, in fact, is a kind of passport
blogger. However, anonymity in the blogosphere a relative
concept. You do not need to enter into polemics with the socalled "trolls", provoking other bloggers on aggression and
harassing his statements for the sake of entertainment.
"Code of blogger» advises to endure a particularly poignant
conversation with reviewer offline. For today's blogosphere is
the most sensitive issue of the code. Every day in blog posts go
fierce discussion and acute life issues and situations one after
another "blow up" the public. In such a situation, some bloggers
use their blogs to identify unfair and illegal actions, while
others find a special charm it is within disputes and quarrels
with the Internet community and make a name for yourself
"scandalous secular journalist. However, scandals are different,
and some of the bloggers they only add readers, if a person
really believes in the topic of conversation and argues your
point of view, is able to persuade the reader in his rightness.
The authors of "code" to disclosed illegal acts of other
bloggers. To resolve the conflict issues a Special Commission
was established Abuse Team, which if necessary can "separate"
the blogger from LiveJournal. Focusing on U.S. law, Abuse
Team can permanently close any blog of the Russian
blogosphere [37]. Now the complaints are already not as
betrayal, but as a completely legitimate lever to regulate
relations between people, so the Russian mentality in this
PART II. SOCIAL TRANSFORMATIONS 196
respect is increasingly like american. To keep their readers need
to comply with the final rule and a "code"-do not write in my
blog what would say blogger personally. Understanding that is
worth discussing, and that not all have different stands, so blogs
are considered to be the most free space for self-expresion. It is
this freedom to appreciate both bloggers and their readers.
According to a survey conducted by British users Internet
lower thanYou Gov estimates Organization, 46 % of the
respondents supported the idea of code and opposed only 4 %.
Fifteen percent of all care, 42 % of respondents felt that
bloggers should be subject to the same rules of law as
journalists [37]. Another thing that the survey was conducted in
the country with the other jurisprudence regarding the bloggers.
The question as to whether the Russian blogosphere
Blogger code "or not is still open. Every blogger has the right to
keep a diary as he wants to. Most prefer to be guided by the
principle of "not-like-don't read the blog. Of course, the blog
should be conducted without violating moral and ethical norms
and laws. Now the audience is blogging is becoming more
demanding, and clear violations of the framework of
permissible necessarily impact both on the quality of published
material, and the number of readers. Blogosphere stimulates
discussion on many topics related to society, and the blog
becomes the newest platform for this public online discussions.
Role behavior blogger realized through executable roles:
information media, initiator, virtual "friend", etc. The specifics
of the behavior of the bloggers is that they are controlled by the
Blogger code, introduced by the authors of the blogs, which
helps them to stay within the rules and scope of ethics, but in
general, roleplay set of social roles every blogger identifies
himself. It can be as a writer, photographer, political activist,
and includes the page active commentator or appraiser. The
ethical code of blogger "distinguishes it from the other users on
the network, such as users of social networks, hackers, or user
forums. Role behavior of blogger, which is expected of it
readers, asks its social status.
CHAPTER 10. BLOGGERS AS AGENTS REFORMAT MECHANISM 197
The social status of a blogger
in the Internet space
In sociology study paramount social status of the individual
in a society that is defined as "social status of an individual".
Social status is a social position, occupied by the social
individual or social group in society or a social subsystem of
society. Social status of an individual is defined that takes
people in society, in accordance with their sex, age, marital
status, profession, place of origin, lifestyle, income, power,
interests and unique features. Social status is a place or position
of an individual relative to the situation of other people; This is
the place of the individual in hierarchically organized social
structure, its objective position in it; It is an inexhaustible
human resource, giving the person an opportunity to influence
society and get through it the privileged position in the system
of power and distribution of wealth. Each person took a number
of positions in the society, each of which involves a number of
rights and responsibilities.
As the offline space, Internet space is structured and
differentiated, there are different social groups, with dominant
interests. They communicate through formal and informal
networks and implement different types of joint activities.
Heterogeneous Internet space and has lots of planes, each one
characterized by a specific type of relationship and has its own
logic, and its members joined the contradictory unity. On the
Internet there are areas with relatively high social interaction
and developed relationships, influencing other less reference
and status of the community.
Internet users are structured on mutual interests,
sociocultural attitudes, aspirations, varying in together and other
prescribed acts of social status, criteria, despite ethnic, sociopolitical, gender and other differences. This led to the
emergence of informal parallel communication structure, an
invisible network of interpersonal relations. It not only performs
the functions of a joint information and cognitive and
PART II. SOCIAL TRANSFORMATIONS 198
communicative activities, but also greatly favored carrier of
modern moral values.
As one of the determining factors of social differentiation in
the Internet is the level of access to information and knowledge.
Internet users who are in the top ranks of information of
stratification, do not always have a high position in the
traditional social ranking [38].
Virtual network community different from offline groups
that the social status of Internet users participating in a
discussion, ceases to be a factor in determining their behavior.
In oflaj social space any social role imposes on the action actor
different formal restrictions. Unlike the offline world, virtual
world, social status can not take into account and Act,
considering only the capacity and integrity of the persons
involved [39].
Internet provides its users with the opportunity to express
themselves and self-presentation is consciously controlled
transfer interlocutor certain information about yourself [40].
Self-presentation in online space is expressed through a variety
of channels:
nickname (Nick) – individual user name that identifies it
on a network. May reflect both real and modified user name;
often represents the user's nickname in real life;
avatar – foto or picture that serves as a visual expression
of the user's image;
the indicator of the current state; personal information;
placement of own creativity;
posting photos and videos are generally relevant to the
user.
About outdated games with identity in self-presentation in
blogs: "myths about designing and inventing itself quasipersonal the blogosphere seems to be permanently rescinded:
people do not want to use the advantage that sang before
inhabitants of net-anonymity and the ability to try on another
CHAPTER 10. BLOGGERS AS AGENTS REFORMAT MECHANISM 199
social mask. Playing with identity blogs often leads to
disclosure and public criticism the crook" [41].
Self-presentation in blogs on a meaningful level can be
done through message information, which can be termed as
identifying information. These include:
information on its behalf;
informing about their social status;
information on sex, age, nationality;
information about their successes, talents, high mental or
physical possibilities and achievements;
the mention of possible mutual friends-famous perso-
nalities with whom the author has developed a close
relationship.
Level of self-presentation in blogging depends on the
content outlined a blogger: the more factual material facts, so it
is above. So appears the virtual social inequality.
Committed bloggers self-presentation is one way of
individualization of social. Created by actors-images is a
construction material parallel social space. Their raw material
is fragments of information flows that through the free access
these individuals freely converted to I-images.
The emergence of social inequality in the virtual space at
first glance seems paradoxical, since contrary to experience and
views on the equality of parties and freely communicating on
the Internet. S.V. Bondarenko believes that interaction in virtual
space "have the property level off-line social disparities of
participating individuals, not excluding the existence of social
stratification on other grounds” [43]. Indeed, virtual
communication can mitigate or even eliminate some of the
"traditional" forms of social inequality. Participate in virtual
communications can rich and poor, men and women,
representatives of different Nations and races, political leaders
and ordinary citizens, adherents of different faiths and people of
different religious status Finally, people with different levels of
education. However, the existence of social inequalities in
PART II. SOCIAL TRANSFORMATIONS 200
virtual communities supported by the facts and becomes the
subject of study.
A number of factors increases the status of the position in
the hierarchy of the user communities. This is the basis for the
new stratification. S.V. Bondarenko as a new ground of social
stratification suggests a criterion of access to information: social
stratification of virtual communities, first and foremost, is an
information stratification. Depending on their statuses of users
get different opportunities to access the content of a Web
resource and posting information [44].
Quality, define the status of the position of users allocated
to Russian researchers, can be grouped into three groups:
4) possess competent knowledge and skills within a specific
subject, involvement in the discourse community, technical
competence, communicative competence and creativity [45];
5) the size of the network of social relationships, providing
emotional support to other users help newcomers to
socialization [46];
6) possession of audiovisual products for Exchange.
If the purpose of the community is communication,
then most likely the power is the one who produces more
successful communications. Social communication, according
to N. Luhmann, this probabilistic selection process and
information transfer, which is a synthesis of three selections:
information, communication and understanding [47]. Thus, the
social effectiveness of virtual communication can be measured
by calculating the number of following on her reply message
(comments), or other feedback, expressing understanding and
acceptance of its meaning (ratings, ratings).
Status position in the community of bloggers define criteria
such as the number of readers, quote, mention the name of
bloggers in their blogs (reposty-placing copies in his blog post
from another blogger), total marks positions and activity
comments and reviews on published recordings.
Ratings are calculated and published annually by bloggers
on the net. Let's take a look at the top bloggers all countries
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