Технологии продвижения молодого специалиста на рынке труда. Учебное пособие
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153
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ƫǏǑǝǛǕǘnjǗǘ ǧǜǘ ǗǝǐǗǘ ǎǏǕNJǜǦ ǘǡǏǗǦ ǒ ǘǡǏǗǦ ǖǩǍǔǘ NJǔǔǝǚNJǜǗǘ ǎǏǕǒǔNJǜǗǘ ƯǛǕǒ ǐǏ ǛǜNJnjǔǒ ǎǘǛǜNJǜǘǡǗǘ njǥǛǘǔǒ njǥ ǖǘǐǏǜǏ ǙǘǒǗǜǏǚǏ ǛǘnjNJǜǦǛǩ nj ǘǚǍNJǗǒǑNJǠǒǒ ǒ ǝǑǗNJǜǦ ǒǖǩ njNJǢǏǍǘ ǙǚǏǎǢǏǛǜnjǏǗǗǒǔNJ ƴǘ ǗǏǡǗǘ ǐǏ ǧǜǘ ǗǝǐǗǘ ǛǎǏǕNJǜǦ ǙǚǏǎǏǕǦǗǘ ǔǘǚǚǏǔǜǗǘ ǒ njǏǐǕǒnjǘ ƿǘ ǚǘǢǘ ǏǛǕǒ ǧǜǘǜ ǡǏǕǘnjǏǔ ǝǢǏǕ ǗNJ ǙǘnjǥǢǏǗǒǏ ǒǕǒ NjǥǕ ǙǏǚǏnjǏǎǏǗ ǗNJ ǎǚǝǍǘǓ ǝǡNJǛǜǘǔ ǚNJNjǘǜǥ ƯǛǕǒ njǛǏ nj ǙǘǚǩǎǔǏ njNJǢǏǓ njǛǜǚǏǡǏ Ǜ Ǘǒǖ ǙǚǏ ǙǩǜǛǜnjǘnjNJǜǦ ǗǏ Njǝǎǝǜ ƯǛǕǒ ǐǏ njNJǖ ǘǜǔNJǐǝǜ ǎNJ ǏǣǏ ǎǘǛǜNJǜǘǡǗǘ ǔNJǜǏǍǘ ǚǒǡǗǘ ǝǐǏ ǘǎǗǘ ǧǜǘ ǑNJǛǜNJnjǒǜ ǑNJǎǝǖNJǜǦǛǩ ƹǘǍǘnjǘǚǒǜǏ Ǜ njNJǢǒǖ ǙǚǏǎ ǢǏǛǜnjǏǗǗǒǔǘǖ ǙǘǒǗǜǏǚǏǛǝǓǜǏǛǦ ǏǍǘ ǖǗǏǗǒǏǖ ǘNj ǘǚǍNJǗǒǑNJǠǒǒ ƹǚǒ ǖǒǜǏ ǔ ǛnjǏǎǏǗǒǨ njǛǏ ǏǍǘ ǛǕǘnjNJ Ʒǘ NjǥǕǘ Njǥ ǎǘǛǜNJǜǘǡǗǘ ǘǙǚǘǖǏǜǡǒnjǘ ǘǛǗǘnjǥnjNJǜǦǛnjǘǏ ǖǗǏǗǒǏǜǘǕǦǔǘǗNJǗǒǟ ƬǛǙǘǖǗǒǜǏ ǖǏǜǘǎǖǘǑNJǒǔǒǕǏ ǍǏǗǎNJǚǗǘǍǘ ǂǏǚǕǘǔNJ ƿǘǕǖǛNJ ƯǛǕǒ njǥ njǥǛǜǚNJǒnjNJǏǜǏ njǛǨ ǒǑnjǏǛǜǗǝǨ njNJǖ ǒǗǞǘǚǖNJǠǒǨ ǔNJǔ ǔNJǚǜǒǗǝ ǜǘ ǗǏǜǘǡǗǘǛǜǒ ǕǘǐǦ ǜNJǔ ǒǕǒ ǒǗNJǡǏ Ǚǚǘǩnjǩǜ ǛǏNjǩ ǎNJǎǝǜ ǘ ǛǏNjǏ ǑǗNJǜǦ
ƹǚNJnjǒǕǦǗǘ Ǖǒ njǥ ǑNJǎNJǏǜǏ njǘǙǚǘǛǥ"
ƽǡǏǗǥǏ ǎǘǔNJǑNJǕǒ ǡǜǘ ǍǕNJnjǗǘǏ nj ǚǏǢǏǗǒǒ ǙǚǘNjǕǏǖǥ — ǧǜǘ ǝǖǏ ǗǒǏ ǙǚNJnjǒǕǦǗǘ ǒ njǘnjǚǏǖǩ ǙǘǛǜNJnjǒǜǦ njǘǙǚǘǛǥ ƮNJnjNJǓǜǏ ǚNJǛǛǖǘǜǚǒǖ ǔNJǔǒǏ njǘǙǚǘǛǥ ǛǖǘǍǝǜ ǙǘǖǘǡǦ njNJǖ
ƬǘǙǚǘǛǥ ǗNJǙǚNJnjǕǩǨǣǒǏ ǟǘǎ ǖǥǢǕǏǗǒǩ Ǚǘ Ʈ ƿNJǕǙǏǚǗ
xƹǚǒnjǏǎǒǜǏ ǙǚǒǖǏǚȐ
xǁǜǘ ǛǕǝǡǒǜǛǩ ǏǛǕǒȐ"
xǁǜǘ ǙǘǎǚNJǑǝǖǏnjNJǏǜǛǩ ǙǘǎȐ"
xƬ ǡǏǖ ǛǒǕǦǗǥǏ ǒ ǛǕNJNjǥǏ ǛǜǘǚǘǗǥȐ"
xǁǜǘ ǖǥ ǝǐǏ ǑǗNJǏǖ ǘȐ"
xƴNJǔǒǖ ǘNjǚNJǑǘǖȐ njǕǒǩǏǜ ǗNJȐ"
155
xƸNjǤǩǛǗǒǜǏ ǙǘǡǏǖǝȐ
xƸNjǤǩǛǗǒǜǏ ǔNJǔȐ
xƬ ǡǏǖ ǛǖǥǛǕȐ"
xƹǘǡǏǖǝ njNJǐǗǘȐ"
xƴNJǔǘǓ NJǚǍǝǖǏǗǜ ǖǘǐǗǘ ǙǚǒnjǏǛǜǒ ǙǚǘǜǒnjȐ"
xƴNJǔǒǖǒ ǖǘǍǝǜ NjǥǜǦ njǘǑǖǘǐǗǥǏ ǚǏǢǏǗǒǩ ǑNJǎNJǡǒ"
xǁǜǘ ǗNJ njNJǢ njǑǍǕǩǎ ǩnjǕǩǏǜǛǩ ǙǚǒǡǒǗǘǓȐǒ ǙǘǡǏǖǝ"
xƻǘǍǕNJǛǗǥ Ǖǒ njǥ Ǜ ǝǜnjǏǚǐǎǏǗǒǏǖ ǡǜǘȐ"
xǁǏǖ njǥ ǖǘǐǏǜǏ NJǚǍǝǖǏǗǜǒǚǘnjNJǜǦ ǛnjǘǓ ǘǜnjǏǜ"
xƴNJǔ Ǚǘ njNJǢǏǖǝ ǖǗǏǗǒǨ ǙǘǛǖǘǜǚǏǕ NjǥȐ ǗNJ njǘǙǚǘǛȐ"
ƹǚǒǖǏǗǒǜǏ ǧǜǒ ǒǕǒ ǙǘǎǘNjǗǥǏ njǘǙǚǘǛǥ Ǚǚǒ njǥNjǘǚǏ ǗNJǒǕǝǡǢǏǍǘ ǎǕǩ ǛǏNjǩ ǖǏǛǜNJ ǚNJNjǘǜǥ ƬǗǒǖNJǜǏǕǦǗǘ ǛǕǝǢNJǓǜǏ ǙǚǏǎǛǜNJnjǒǜǏǕǩ ǔǘǖǙNJ Ǘǒǒ ǗNJ ǛǘNjǏǛǏǎǘnjNJǗǒǒ ǒ ǑNJǎNJnjNJǓǜǏ ǗNJnjǘǎǩǣǒǏ njǘǙǚǘǛǥ ƬǥǎǏǕǩǓǜǏ njǛǏǛNJǖǘǏnjNJǐǗǘǏǎǕǩǛǏNjǩ ǗǏ ǛǜǏǛǗǩǓǜǏǛǦǛǙǚNJǢǒnjNJǜǦ ǝǜǘǡǗǩǜǦ Ǚǚǘ ǩǛǗǩǜǦ ǎǏǜNJǕǒ Ƭǥ ǜǘǡǗǘ ǜNJǔ ǐǏ ǔNJǔ ǒ ǔǘǖǙNJǗǒǩ ǒǖǏǏǜǏ ǙǚNJnjǘ ǒǖǏǜǦ ǒǗǞǘǚǖNJǠǒǨǎǕǩǜǘǍǘ ǡǜǘNjǥǙǚǒǗǒǖNJǏǖǘǏnjNJǖǒǚǏǢǏǗǒǏNjǥǕǘǏǎǒǗ ǛǜnjǏǗǗǘ ǙǚNJnjǒǕǦǗǥǖ ƬǗǒǖNJǜǏǕǦǗǘ njǥǛǕǝǢNJǓǜǏ njǛǏ ǚǏǔǕNJǖǗǥǏ ǘNjǏ ǣNJǗǒǩ ǒ ǙǚǘnjǏǚǦǜǏ ǒǟ Ǜ ǙǘǖǘǣǦǨ ǍǚNJǖǘǜǗǘ ǙǘǛǜNJnjǕǏǗǗǥǟ njǘǙǚǘǛǘnj ƸǜǎǏǕǒǜǏ ǡǏǚǗǘǏ ǘǜ NjǏǕǘǍǘ ǒ ǑǏǚǗNJ ǘǜ ǙǕǏnjǏǕ
ƹǘǕ ƴNJǙǘǗǒǩ njǏǎǝǣǒǓ NJǖǏǚǒǔNJǗǛǔǒǓ ǛǙǏǠǒNJǕǒǛǜ Ǚǘ ǝǙǚNJnjǕǏ ǗǒǨ ǔNJǎǚNJǖǒ ǒ 35-ǖǏǗǏǎǐǖǏǗǜǝ ǗNJǙǚǒǖǏǚ ǚǏǔǘǖǏǗǎǝǏǜ ǑNJǎNJǜǦ ǗNJǗǒǖNJǜǏǕǨ ǜNJǔǒǏ njǘǙǚǘǛǥ
xƴ ǔNJǔǒǖ ǎǘǕǐǗǘǛǜǩǖ ǖǘǐǏǜ ǙǚǒnjǏǛǜǒ ǧǜNJ ǚNJNjǘǜNJ ƴNJǔ ǛǔǕNJǎǥ njNJǏǜǛǩ ǙǚǘǞǏǛǛǒǘǗNJǕǦǗNJǩ ǔNJǚǦǏǚNJ ǝ ǎǚǝǍǒǟ ǛǘǜǚǝǎǗǒǔǘnj
xƫǥǕNJ Ǖǒ ǔNJǔNJǩ-ǜǘ ǚNJNjǘǜNJ nj ǘǜǎǏǕǏ ǔǘǜǘǚNJǩ ǙǚǒnjǏǕNJ Njǥ ǔ Ǚǚǘ ǎnjǒǐǏǗǒǨ Ǚǘ ǔNJǚǦǏǚǗǘǓ ǕǏǛǜǗǒǠǏ
xƹǚǘǒǑnjǘǎǒǜǛǩ Ǖǒ ǙǚǘǎnjǒǐǏǗǒǏ ǜǘǕǦǔǘ Ǚǘ ǑNJǛǕǝǍNJǖ ƷNJǒNjǘ ǕǏǏ ǝǛǙǏǢǗǥǏ Ǟǒǚǖǥ ǙǕNJǜǩǜ Ǜnjǘǒǖ ǛǘǜǚǝǎǗǒǔNJǖ nj ǛǘǘǜnjǏǜ ǛǜnjǒǒǛǒǟnjǔǕNJǎǘǖnjǘNjǣǏǏǎǏǕǘ ǙǘǧǜǘǖǝǛǜǘǒǜǝǜǘǡǗǒǜǦ ǔNJǔ ǡNJǛǜǘ Njǝǎǝǜ ǒǗǜǏǚǏǛǘnjNJǜǦǛǩ ǚǏǑǝǕǦǜNJǜNJǖǒ njNJǢǏǓ ǚNJNjǘǜǥ
xƻnjǩǑNJǗNJ Ǖǒ ǚNJNjǘǜNJ Ǜ ǛNJǖǘǛǜǘǩǜǏǕǦǗǘǓ ǎǏǩǜǏǕǦǗǘǛǜǦǨ ǒǕǒ njǥ ǎǘǕǐǗǥ NjǥǜǦ ǡǕǏǗǘǖ ǔǘǖNJǗǎǥ
xǁǜǘ ǙǚǏǎǛǜNJnjǕǩǨǜ ǛǘNjǘǓ ǕǨǎǒ Ǜ ǔǘǜǘǚǥǖǒ njǥ NjǝǎǏǜǏ ǚNJNjǘ ǜNJǜǦ ǔNJǔǒǏ ǘǗǒ ƷNJǛǔǘǕǦǔǘ ǛǔǕǘǗǏǗ ǘǜnjǏǡNJǜǦ ǗNJ ǧǜǘǜ njǘǙǚǘǛ ǙǚǏǎǛǜNJnjǒǜǏǕǦ Ǟǒǚǖǥ ǖǘǐǏǜ njNJǖ ǛǎǏǕNJǜǦ ǙǚNJnjǒǕǦǗǥǓ njǥ Njǘǚ
xƴNJǔǘnjǥ ǒǛǜǘǡǗǒǔǒ ǎǘǙǘǕǗǒǜǏǕǦǗǘǍǘ ǎǘǟǘǎNJ
156
xƹǘǚǏǔǘǖǏǗǎǘnjNJǕǒ Njǥ njǥ ǧǜǝ ǚNJNjǘǜǝ ǛnjǘǏǖǝ NjǕǒǑǔǘǖǝ ǎǚǝǍǝ ǒǖǏǨǣǏǖǝ ǙǘǎǘNjǗǝǨ ǔnjNJǕǒǞǒǔNJǠǒǨ
Ʋ ǗǏǛǔǘǕǦǔǘ njǘǙǚǘǛǘnj ǛNJǖǘǖǝ ǛǏNjǏ
xƯǛǕǒ njNJǖ ǗǏ ǝǎNJǛǜǛǩ ǝǛǜǚǘǒǜǦǛǩ ǗNJ ǧǜǝ ǚNJNjǘǜǝ NjǝǎǏǜǏ Ǖǒ njǥ ǘǍǘǚǡǏǗǥ ƹǘǡǏǖǝ
xƯǛǕǒ njǥ NjǝǎǏǜǏ ǚNJNjǘǜNJǜǦ nj ǧǜǘǓ ǘǚǍNJǗǒǑNJǠǒǒ NjǝǎǏǜǏ Ǖǒ njǥ ǡǝnjǛǜnjǘnjNJǜǦ ǡǜǘ ǧǜǘ ǕǝǡǢǏǏ ǒǑ ǜǘǍǘ ǡǜǘ Njǥ njǥ ǖǘǍǕǒ njǥ NjǚNJǜǦ ƱNJǘǎǗǘ ǙǘǛǜNJǚNJǓǜǏǛǦ njǥǩǛǗǒǜǦ Ǚǚǒ ǔNJǔǒǟ ǝǛǕǘnjǒǩǟ ǝ njNJǛ ǖǘǐǏǜ NjǥǜǦ ǙǘnjǥǢǏǗǒǏ
xƷǝǐǗǥǕǒǗNJǧǜǘǓ ǚNJNjǘǜǏǎǘǙǘǕǗǒǜǏǕǦǗǥǏǗNJnjǥǔǒǒǝǖǏǗǒǩ
xƭǘǜǘnjǥ Ǖǒ njǥ ǔ njǥNjǚNJǗǗǘǓ ǚNJNjǘǜǏ
ƴNJǔ njǒǎǒǜǏ njǥNjǒǚNJǩ ǚNJNjǘǜǝ ǗǝǐǗǘ ǝǡǒǜǥnjNJǜǦ ǖNJǛǛǝ ǔǚǒǜǏǚǒǏnj ǘǠǏǗǔǒ ƸǠǏǗǒnjNJǨǜ njNJǛ ǔNJǔ ǛǙǏǠǒNJǕǒǛǜNJ ǘǠǏǗǒnjNJǏǜǏ njǥ Ʋ ǜǘǕǦǔǘ ǏǛǕǒ ǝǎǘnjǕǏǜnjǘǚǏǗǥ ǘNjǏ ǛǜǘǚǘǗǥ ǖǘǐǗǘ ǛǘǜǚǝǎǗǒǡNJǜǦ ƷǏ Ǜǜǘǒǜ ǟnjNJ ǜNJǜǦǛǩ ǑNJ ǙǏǚnjǥǓ ǐǏ njNJǚǒNJǗǜ ǙǚǏǎǕǘǐǏǗǗǘǓ ǚNJNjǘǜǥ ƬǘǑǖǘǐǗǘ ǡǜǘ njǛǏ ǕǝǡǢǏǏ ǏǣǏ njǙǏǚǏǎǒ ƷǏ ǛǙǏǢǒǜǏ ǙǚǒǗǒǖNJǜǦ ǚǏǢǏǗǒǏ ƹǘǜǘǖǝ ǡǜǘ ǚǏǢǏǗǒǏ ǙǚǒǗǩǜǘǏ njǜǘǚǘǙǩǟ ǒǕǒ Ǚǘǎ ǎNJnjǕǏǗǒǏǖ ǗǒǔǘǍǎNJ Ǘǒ Njǥ njNJǏǜ ǕǝǡǢǒǖ
157
ƵǒǜǏǚNJǜǝǚNJ
1.ƫǏǕǔǒǗ ƪ ƱNJǙNJǟ ǎǏǗǏǍ. — ƶ .
2.ƱNJǑǥǔǒǗ Ƭ ƭ ƹǛǒǟǘǕǘǍǒǩ ǙǚǘǗǒǠNJǜǏǕǦǗǘǛǜǒ — ƶ ƺƪƭƻ
3.ƴǘǗǘnjNJǕǏǗǔǘ ƶ Lj ƶǘǎǏǕǒǚǘnjNJǗǒǏ ǎǏǕǘnjǘǓ ǔNJǚǦǏǚǥ. — ƶ ƪƻƼƪǛǜǚǏǕǦ .
4.ƴNJǙǘǗǒǩ ƹ ƴNJǔnjǥǐǒǜǦǙǏǚnjǥǏ ǎǗǏǓǗNJ ǗǘnjǘǓǚNJNjǘǜǏ — ƺǘǛǜǘnj- ǗNJ-ƮǘǗǝ «ƾǏǗǒǔǛ} .
5.ƴǧǜǜƿ ƻǔNJǎNJǖǘƹ ƻǒǕNJǛnjǩǑǏǓ ǔNJǔǒǛǙǘǕǦǑǘnjNJǜǦǕǒǡǗǥǏǔǘǗǜNJǔǜǥ nj ǒǗǜǏǚǏǛNJǟ ǔNJǚǦǏǚǥ — ƶ ƾƪƲƺ-ƹƺƯƻƻ
6.ƵǏnjǒ Ƭ Ƶ ƹǚǒǚǝǡǏǗǒǏ ǛǜǚNJǟNJ. — ƶ ƶǏǜNJǞǘǚNJ .
7.ƵǧǓǟǒǞǞ Ʈǐ ƶ ƹǏǗǚǘǝǑ Ʈǐ ƶ ƫǒǑǗǏǛ-ǔǘǖǖǝǗǒǔNJǠǒǒ ƻǜǚNJǜǏǍǒǒ ǒ ǗNJnjǥǔǒ — ƻƹNj ƹǒǜǏǚ .
8.ƺNJǓǛ LJ ƼǚNJǝǜ Ʈǐ ƹǘǑǒǠǒǘǗǒǚǘnjNJǗǒǏ NjǒǜnjNJ ǑNJ ǝǑǗNJnjNJǏǖǘǛǜǦ — ƻƹNj. ƹǒǜǏǚ .
9.ƼǚǏǓǛǒ ƫ ƸǛǜNJnjǦǜǏ NjǚǏǑǍǕǒnjǘǛǜǦ ǛǤǏǢǦǜǏ ǕǩǍǝǢǔǝ ǎǏǓǛǜnjǏǗ ǗǥǓ ǙǚǒǗǠǒǙ ǧǞǞǏǔǜǒnjǗǘǍǘ ǜǚǝǎNJ — ƶǗ ƸƸƸ mƹǘǙǝǚǚǒ} .
10.ƾǒǕǕǒǙǛǘǗlj ƴNJǔ mǙǚǘǎNJnjNJǜǦ} ǛǏNjǩ ƹǚNJǔǜǒǡǏǛǔǘǏǙǘǛǘNjǒǏǙǘǛNJ ǖǘǖNJǚǔǏǜǒǗǍǝ — ǁǏǕǩNjǒǗǛǔ .
11.ƿNJǕǙǏǚǗ Ʈ ƹǛǒǟǘǕǘǍǒǩ ǔǚǒǜǒǡǏǛǔǘǍǘ ǖǥǢǕǏǗǒǩ. — ƻƹNj mƹǒǜǏǚ}
2000.
12.LJǗǠǒǔǕǘǙǏǎǒǩ ǙǛǒǟǘǕǘǍǒǡǏǛǔǒǟ ǜǏǛǜǘnj — ƶ LJǔǛǖǘ-ǙǚǏǛǛ .
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7RWDO 6(2 ƹǘǕǗǘǏ ǙǚNJǔǜǒǡǏǛǔǘǏ ǚǝǔǘnjǘǎǛǜnjǘ Ǚǘ ǙǚǘǎnjǒǐǏǗǒǨ |
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ƴǘǗǜǏǗǜ ǜǘǙǘnjǥǏ ǜǏǟǗǒǔǒ 6(2-ǙǚǘǎnjǒǐǏǗǒǩ |
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ƶNJǚǔǏǜǒǗǍ |
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ƶNJǚǔǏǜǙǕǏǓǛǥ ǔNJǔ ǑNJǚNJNjǘǜNJǜǦ ǛnjǘǓ ǙǏǚnjǥǓ ǖǒǕǕǒǘǗ |
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ƲǗǛǜǚǝǔǠǒǩ ǎǕǩ ǗNJǡǒǗNJǨǣǒǟ |
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