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A Course of Business English Learning.doc
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Word Combinations and Phrases

for the account of – за счет (чего-то, кого-то)

to be familiar with – быть знакомым с

to charter ships – фрахтовать корабли

statistical data – статистические данные

market analysis – анализ рынка

market research – исследование рынка, изучение рынка, рыночное исследование

under review – рассматриваемый

to transact business – вести дело, заключать сделки

in the name of – во имя (чего-то)

В. READING COMPREHENSION

XIII. Read Text a.

Text A. Market Research

In achieving good results in trade, it is necessary to be familiar both with the general economic situation in the territory to be traded (territory research) and with the factors affecting commodities (commodity research).

The information obtained must be up-to-date and must be constantly under review, because both the goods and the conditions on the market often, and sometimes suddenly change.

The material serving «desk research» includes particularly statistical data, official or private economic reports, trade publications, information provided by special agencies, etc.

«Field research» is primarily based on findings of a market analysis made in shops among consumers.

To have a clear idea of the situation on the market a lot of various methods are used, e.g. interviews, questionnaires, etc.

XIV. Find the passages in the text where the following ideas are expressed:

  1. The information about market situation must be up-to-date because of the goods and conditions on the market which are changeable.

  2. The findings of market analysis made in shops provide the data for field research.

  3. Such methods as interviews, questionnaires are used to clarify the situation on the market.

  4. The good results in trade require knowledge of the economic situation in the territory, where there are shops, and of factors affecting commodities.

XV. Read Тext b and choose the sentence which best expresses the main idea of the text.

Text B. Brokers

Brokers are special types of agents who transact business in the name and for the account of their clients on stock and commodity exchanges without binding themselves to them by special agency contract. Brokers are never in actual possession of the goods they buy or sell. The remuneration they are paid for their services is called brokerage. Brokers play an important role on stock and commodity exchanges, at auctions, in insurance, in chartering ships and aircraft, etc. Hence there are stockbrokers, exchange brokers, insurance brokers, shipbrokers, etc.

Brokers have intimate knowledge role of the markets and extensive connections with firms of their line of business. They can, therefore, influence the general level of prices.

  1. Brokers play an important role on stock and commodity exchanges, at auctions, in insurance, in chartering ships.

  2. Brokers have intimate knowledge of the markets and extensive connections with firms of their line of business.

  3. The text deals with the definition of a notion «broker», as a special type of an agent and explains some aspects of broker’s activity and operations.

C. TEST

XVI. Choose the Russian sentence equivalent to the following English one:

  1. They are glad of having translated such interesting articles.

    1. Они рады, что перевели такие интересные статьи.

    2. Они рады, что переведут такие интересные статьи.

    3. Они рады, что переводят такие интересные статьи.

2. He remembers having been asked to make a review of the latest news.

  1. Он помнит, что попросил сделать обзор последних известий.

  2. Он помнит тот обзор последних известий, который его попросили сделать.

  3. Он помнит, что его попросили сделать обзор последних известий.

3. Statistics playing an important role in the management of our national economy is a well-known fact.

  1. Важная роль статистики в управлении народным хозяйством – хорошо известный факт.

  2. Статистика играет важную роль в управлении народным хозяйством, и это хорошо известный факт.

  3. То, что статистика играет важную роль в управлении народным хозяйством, хорошо известный факт.

4. We know of these firms having concluded a number of important contracts.

  1. Мы знаем, что эти фирмы заключают ряд важных контрактов.

  2. Мы знаем, что эти фирмы заключили ряд важных контрактов.

  3. Мы знаем, что у этих фирм есть ряд важных заключенных контрактов.

  1. Choose the Russian words equivalent to the following English ones

(укажите номера выбранных слов):

  1. obtain

  2. possession

  3. consumer

  4. affect

  5. achieve

  6. exchange

  7. bind

  8. research

  1. потребитель

  2. воздействовать, влиять

  3. достигать

  4. получать

  5. связывать

  6. исследование, изучение

  7. обмен, биржа

  8. владение, обладание

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