- •Ректор университета
- •Английский язык
- •Часть I Методические указания по развитию навыков чтения, перевода и говорения для студентов I, II курсов очной формы обучения экономических специальностей «мнт», «мрк», «эуп».
- •Рекомендовано кафедрой «Иностранные языки» бгту
- •Научный редактор е.А. Акулова Редактор издательства л.И. Афонина
- •TopIc: BuSiness What is Business?
- •Questions
- •Questions
- •2. Answer the questions.
- •3. Retell the story in your own words.
- •4. Read, learn by heart and dramatize the dialogues given below. Dialogue 1
- •Dialogue 2
- •II. Each student takes one point and tells the story one after another:
- •Topic: business
- •Pick out terms and phrases that professionally seem most important for you to discuss the topic.
- •Think of questions using the above-mentioned words.
- •Open a discussion by asking and answering those (and other) questions.
- •Dialogue 3
- •2. Learn by heart Part b and act it out with a partner.
- •3. Ask your partner the following questions:
- •4. Let your partner retell the story.
- •Dialogue 4
- •2. Ask your partner the following questions after reading the text:
- •3. Let your partner retell the story: “Negotiating a Purchase”.
- •Dialogue 5
- •2. Ask your partner the following questions after reading the text
- •3. Let your partner retell the story.
- •Dialogue 6
- •2. Dramatize the dialogue.
- •3. Retell the following story.
- •I was very lucky last week
- •Dialogue 7
- •1. Read the dialogue.
- •2. Speak about your talk with Mr. Johnson.
- •3. Learn the unfamiliar words. Dialogue 8
- •Unpleasant News
- •TopIc: manager
- •Questions
- •2. Learn unknown words.
- •3. Retell the text.
- •Questions
- •2. Learn the unknown words.
- •3. Ask and answer the questions.
- •4. Single out (выделить) the basic problem contained in the text and discuss it.
- •Questions
- •2. Discus the text. Ask and answer the questions.
- •3. Single out the main problem contained in the text and express your point of view on it.
- •Questions
- •2. Ask and answer the questions. Work in pairs.
- •3. Learn the unknown words.
- •4. Read and translate (the first two paragraphs in writing).
- •Questions
- •Additional text
- •2. Single out the principal points (ideas). Discuss them.
- •TopIc: managEment
- •2. Answer the questions:
- •Questions
- •Dialogue
- •Questions
- •I. Ask and answer the following questions. Work with your partner.
- •II. Give English equivalents of:
- •Questions
- •2. Discuss the main points of the text. Give a short summary.
- •Speaking about Management Objectives
- •Topic: Managing People
- •Word list
- •Questions
II. Each student takes one point and tells the story one after another:
1) the other day
there was a telex for me from London from Mr. Fox.
He to invite me – to participate in a business meeting
the news was like a bolt from the blue (как гром среди ясного неба).
2) naturally
to accept the invitation, and on the next day
to leave (left) for London three hours later
to be in Mr. fox’s office
he – to be waiting for me when I came.
3) I must say
the meeting
to be very pleasant; Mr. Fox
to receive me very warmly
to be glad to see me, and we to have a nice talk.
4) during the talk he to offer me a transaction (сделка) which, to my mind, was going to be very profitable (выгодная)
frankly speaking it was a pleasant surprise to me
of course, I was ready to accept(принять).
5) after a short discussion of the terms and price I to get in touch(связаться с …) with my company to receive its OK. Then we to come to agreement and to decide to sing a contract form.
6) by the way
the equipment produced by Fox’s Company
to be in good demand (большой спрос)
on the world market (рынок)customer – to give a high assessment to it (высокая оценка)
because of its high quality (качество).
7) I must say the products of Fox’s Co. meet modern requirements (удовлетворять современным требованиям) and to enjoy popularity in Europe.
Briefly speaking – I – to be pleased with the deal and my trip to London.
8) It goes without saying(само собой разумеется) I to be very grateful to Mr. Fox for his assistance (помощь) without which I could never realize my business plan and – to put my project into practice. Soon the financial position of my company – to change for the better.
Topic: business
TASK 1
STUDY THE INSTRUCTION
Choosing a business abide by the following rules.
Never start a new venture if you haven’t got enough capital.
Don’t hurry to settle on the premises if you are not sure they are suitable for you.
Get your priorities right, and don’t spend much money on non-productive items.
Always research the market before you enter it; remember: it includes taking a long and a serious look at the competition.
Be sure that you have a distribution system ready before you start producing anything.
Be sure that you’ve got the right equipment, a suitable workforce, and a supply of raw materials.
Always control the product, and keep a close check on prices and customers’ credits.
While making a plan of your future business asks yourself the following questions.
What kind of customers am I going to serve (householders, or business people, young or old, rich or not so rich)?
How many potential customers are there in the area I am going to cover?
How will I attract customers?
What products or services will I offer?
WHEN CHOOSING A BUSINESS WEIGH ALL PROS AND CONS!
Words
abide by |
- придерживаться, руководствоваться |
|
venture |
- предприятие |
|
to settle premises |
- занимать помещение |
|
joint venture |
- совместное предприятие |
|
get your priorities right |
- правильно определить приоритеты |
|
non-productive items |
- непроизводительные виды работ, объекты |
|
research |
- исследование |
|
taking a long look at |
- длительное изучение |
|
competition |
- конкуренция |
|
be sure |
- удостовериться |
|
distribution |
- распределение |
|
right equipment |
- нужное /соответствующее, необходимое/ оборудование |
|
suitable workforce |
- подходящая рабочая сила |
|
supply of raw materials |
- поставка сырья |
|
keep a close check on |
- строго контролировать |
|
to cover |
- охватить |
|
to weigh all pros and cons |
- взвесить все «за» и «против» |
|
offer |
- предложить |
|
attract |
- привлечь внимание |
|
TASK 2
QUESTIONNAIRE
Fill it in (on a separate sheet of paper).
Have you ever done business? If so, what business did you run?
If you were to choose business, what type would you prefer?
If you were to choose business, would you take up production of goods or provision of services?
Which type of business do you consider more profitable?
Which type of business do you consider to be organizationally easy?
In what kind of business do you think women proved to be particularly effective?
Why do you think business has become very popular nowadays? (economic reasons, new tendencies in political and social development, etc.)
What questions must you ask yourself before starting a business?
Retell the text.
Something about my business
It’s common knowledge that doing business has become very popular everywhere. At present it is a comparatively new and perspective tendency in modern life. So, not long ago I made up my mind to go into business. Following my lawyer’s advice I chose small business in the field of services. It goes without saying that I weighed all pros and cons before making a decision. I understand that production of goods is very profitable, but provision of services profitable too. After all, people do business for a profit.
At first I wanted to be a sole trader, but then I changed my mind and organized a partnership. I went into business with my friend Jean. She has a solid background in accounting, she is good at keeping the books and ordering stock. As for me, I enjoy selling and like talking to customers.
So far our business is going pretty well, and the shop is beginning to attract more customers. I won’t be boating if I say that we begin to make a good profit. By the way, we have a certain arrangement for distribution of profits and losses. They are equally shared.
I hope to be in business for a long time. I’ve really become very knowledge about business.
MANY NEW BUSINESS FALL, WHY?
Tasks: 1. Translate the text with the help of a dictionary. Single out the main reasons and factors of the falling down of small business. Characterize the reasons.