- •Ректор университета
- •Английский язык
- •Часть I Методические указания по развитию навыков чтения, перевода и говорения для студентов I, II курсов очной формы обучения экономических специальностей «мнт», «мрк», «эуп».
- •Рекомендовано кафедрой «Иностранные языки» бгту
- •Научный редактор е.А. Акулова Редактор издательства л.И. Афонина
- •TopIc: BuSiness What is Business?
- •Questions
- •Questions
- •2. Answer the questions.
- •3. Retell the story in your own words.
- •4. Read, learn by heart and dramatize the dialogues given below. Dialogue 1
- •Dialogue 2
- •II. Each student takes one point and tells the story one after another:
- •Topic: business
- •Pick out terms and phrases that professionally seem most important for you to discuss the topic.
- •Think of questions using the above-mentioned words.
- •Open a discussion by asking and answering those (and other) questions.
- •Dialogue 3
- •2. Learn by heart Part b and act it out with a partner.
- •3. Ask your partner the following questions:
- •4. Let your partner retell the story.
- •Dialogue 4
- •2. Ask your partner the following questions after reading the text:
- •3. Let your partner retell the story: “Negotiating a Purchase”.
- •Dialogue 5
- •2. Ask your partner the following questions after reading the text
- •3. Let your partner retell the story.
- •Dialogue 6
- •2. Dramatize the dialogue.
- •3. Retell the following story.
- •I was very lucky last week
- •Dialogue 7
- •1. Read the dialogue.
- •2. Speak about your talk with Mr. Johnson.
- •3. Learn the unfamiliar words. Dialogue 8
- •Unpleasant News
- •TopIc: manager
- •Questions
- •2. Learn unknown words.
- •3. Retell the text.
- •Questions
- •2. Learn the unknown words.
- •3. Ask and answer the questions.
- •4. Single out (выделить) the basic problem contained in the text and discuss it.
- •Questions
- •2. Discus the text. Ask and answer the questions.
- •3. Single out the main problem contained in the text and express your point of view on it.
- •Questions
- •2. Ask and answer the questions. Work in pairs.
- •3. Learn the unknown words.
- •4. Read and translate (the first two paragraphs in writing).
- •Questions
- •Additional text
- •2. Single out the principal points (ideas). Discuss them.
- •TopIc: managEment
- •2. Answer the questions:
- •Questions
- •Dialogue
- •Questions
- •I. Ask and answer the following questions. Work with your partner.
- •II. Give English equivalents of:
- •Questions
- •2. Discuss the main points of the text. Give a short summary.
- •Speaking about Management Objectives
- •Topic: Managing People
- •Word list
- •Questions
Questions
Is business an easy or a difficult kind of human activity?
What types of business do you know?
Why do people like small business?
For what purpose (с какой целью) do people do business?
In what two forms do people do business?
What business do you think is good?
What main services do you know?
Are production or goods and provision of services profitable?
Has doing business become very popular everywhere nowadays?
Do women, like men, successfully run a firm or a company?
Do women prove to be good bank managers or shop keepers?
Is doing business a new and perspective tendency in modern life?
Do you prefer to work as a sole trader, a partnership or a limited company?
Characterize a sole trader/a partnership/a limited Co/.
Tasks: 1. Read the text “What is Business?” and learn unfamiliar words.
2. Discuss the topic “What’s Business” through questions and answers.
3. Read the conversation “Partnership” and memorize unfamiliar words and phrases.
4. Dramatize the conversation. Work in pairs.
5. Retell the text: Something about my business. (see p. 3).
PARTNERSHIP
(conversation)
Two friends, Martin and Barbara, are having lunch together in a restaurant.
Martin: |
Well, it’s been a long time, Barbara. What have you been doing? |
Barbara: |
I’ve been pretty busy. You know. I went into business with my friend, Jean. |
Martin: |
Oh, yes. How’s it going? |
Barbara: |
Pretty well. We get along quite well and the shop is beginning to attract more customers. |
Martin: |
Good. Are you two a partnership? |
Barbara: |
Yes. I’m very pleased about it. We seem to have the right combination. Jean’s background is in accounting. She’s the one who’s good at keeping the books and ordering stock. |
Martin: |
And you? |
Barbara: |
Well, you know. I’ve always liked taking a lot – I guess I’m rather good with customers. I enjoy selling. |
Martin: |
Sounds interesting. I guess it’s not too risky a business. |
Barbara: |
We haven’t had any problems, although I suppose all business can be risky. Being partners, we’re both liable |
Martin: |
Did you both put the same amount of money into the business? Or do you mind my asking? |
Barbara: |
To tell you the truth, we didn’t invest the same amount of capital. But we’ve combined our resources very well, I think. It seems to be a good deal for both of us. |
Martin: |
It sounds like it. That is one advantage of a general partnership. One partner can invest less capital than the other – in fact, no money at all – but a partnership can contribute important services or skills, something just a name or reputation. |
Barbara: |
Exactly |
Martin: |
What kind of arrangement do you have for distribution of profits and losses? |
Barbara: |
They’re equally shared. We hope to be in business for a long time. |
Martin: |
Good for you. You’ve really become very knowledgeable about business. |
Barbara: |
Believe me. I’m still learning. The subject becomes quite technical. |
Martin: |
But I’m glad to hear you’re doing so well. Next time, you’ll take me to lunch. |
Words
partnership |
- партнерство |
to go into business |
- заняться бизнесом |
to get along well |
- ладить, находиться в хороших взаимоотношениях |
to be pleased/about/ |
- быть довольным чем-то, кем-то |
to keep the books |
- вести бухгалтерский учет |
to enjoy doing smth |
- получить удовольствие делая что-то. |
background |
- подготовка |
stock |
- зд. ассортимент товаров, акции, основной капитал, осн. фонды |
be liable |
- нести ответственность |
a good deal |
- очень много |
advantage disadvantage |
- преимущество - недостаток |
skills |
- умения, навыки, квалифицированность |
distribution |
- распределение |
arrangement |
- договоренность |
Тhey are equally shared |
- они делятся поровну |
Good for you! |
- Молодец! Молодцы! |
Task: Read and retell the text. Learn unfamiliar words.
SETTING UP A SMALL BUSINESS
Not long ago I decided to set up a small business. As I had no experience in business activities it was difficult for me to choose an appropriate business. So I went to the lawyer’s for consultation.
After clarifying all the details of my project and my financial possibilities he recommended me to set up a small business in the field of services. According to the lawyer anyone who wants to set up a small business is to make sure that he/she is choosing one which will work and yield big profit. This requires a thorough investigation into the customers’ needs. So, the first step I had to take was to study my future customers’ needs and wants.
I knew there were many car owners in my neighborhood. Why not open a car service station? Said I to myself, and got down to business. One of the difficulties. I was faced with (I encountered) was lack of money, and I had to borrow it from the bank. The next day I made a loan of 2 mln pounds, and was “on the seventh heaven” because now I could put my project into practice.
Now, at the prime of my business life I still remember my lawyer’s words: when choosing a business weight all pros and cons and ask yourself the questions: what kind of customers am I going to serve upon? How many potential customers are there in my district? How shall I attract customers? What products or services shall I offer?
Words
to set a small business |
- открыть малое предприятие |
appropriate |
- надлежащий |
lawyer |
- юрист, адвокат |
to make sure |
- удостовериться |
to yield profits |
- приносить прибыль |
thorough investigation into |
- тщательное изучение |
to attract |
- привлекать |
to be faced with (to encounter) |
- столкнуться с |
to borrow |
- взять взаймы |
in the prime of |
- в расцвете |
to weigh all pros and cons |
- взвесить все «за» и «против» |
district |
- район (города) |
to choose(chose, chosen) |
- выбирать |