2. Discus the text. Ask and answer the questions.

3. Single out the main problem contained in the text and express your point of view on it.

Text IV

Practical Hints for a Young Manager

The work of the engineer in management is not limited by the manufacturing industries. Communicating with various offices, banks, trade organisations, insurance agencies and others become more and more typical for a manager’s activities. Moreover, a manager, if he wants his company to survive present day competition in the business world, should give special attention to organisational problems. Technical matters are only part of the manager’s problems. Although there are no rules that can be used in every situation, the following suggestions may serve as practical advice:

• have a good knowledges of the company’s costs;

• give higher pay for better work;

• don’t have many executives, otherwise it’ll take more time to translate your ideas or orders into practice;

• remember: high prices do not mean high profits;

• if the company is not making money, its policy has to be changes.

It may be said that administrative practices are almost the same in character in various spheres: industrial, governmental or military. When industry changes at a great rate, the manager cannot spend as much as in the past on supervising the details of operations. A great deal of attention must be paid to such matters as public relations and finance.

Words

to communicate	- общаться
insurance agency	- страховое агентство
to survive competition	- выживать, устоять в условиях конкуренции
to give/pay attention (to)	- уделять внимание чему, кому-то
costs	- затраты
executive	- исполнитель
CEO – Chief Executive Office	- главный
to translate smth into practice = to put practice/being	- осуществлять
profit to make a profit profitable	- прибыль - получать прибыль - прибыльный
the same	- тот же самый
at a great rate	- при высоких темпах
supervise	- наблюдать, контролировать, осуществлять надзор
a great deal = very much

Questions

1. Is the work of manager limited by manufacturing industries?

2. What organisations does a manager communicate with?

3. What does a manager have to do if he wants his company to survive in present day competition?

4. Is the manager very much concerned with technical matters?

5. You are a very experienced manager. What recommendations would you give to a young manager?

6. Are administrative practices different in various spheres?

7. What matters must be paid special attention to?

8. What questions do you pay a great deal of attention in your managerial performance?

Tasks: 1. Single out the main problem, express your point of view on it and give a short summary of the text.