MAKE_THE_GRADE_kafedra

10. It is the ancient task of the best artists among us (force) (15) …….. us (use) (16) …..….. our ability (feel) (17) …….. and (share) (18) ………

emotions.

11.Jeff applied to the medical school many months ago. Now he‘s so concerned about (accept) (19)…….. into medical school that he‘s having a difficult time (concentrate) (20) ……… on the courses he‘s taking this term.

12.Last week I was sick with the flu. It made me (feel) (21) …….. awful. I didn‘t have enough energy (get) (22) ………. out of bed. I just

lay there (feel) (23) ……… sorry for myself. When my father heard me (sneeze) (24) …….. , he opened my bedroom door (ask) (25) …….. me if I needed anything. He was kind and caring, but there wasn‘t anything he could do to make the flu (go) (26) …….. away.

3.3. MEDIATION

Ex. 1. Translate into English.

XTO BОЛОДІЄ ІНФОРМАЦІЄЮ – ТОЙ ВОЛОДІЄ СВІТОМ

Професор Норбер Вінер, засновник кібернетики

Реклама... Свідомо чи несвідомо, але вона переконливо ввійшла в

наше життя. Ви скажете, не ввійшла, а ввірвалася в наш побут зухвало і безпардонно. Постійно промиваючи мозок глядача, вона ухитрилася втілитися в окремий вид мистецтва зі своїми секретами та винаходами. Реклама здатна вразити, ввести в оману споживача повсюду: на телебаченні, радіо, в торгових центрах, на вулиці...

Але найкращим та найсучаснішим джерелом інформації для споживача є Інтернет.

Звичайний японець може за допомогою сотового телефону визначити своє географічне положення з точністю до двох метрів, розплатитися в магазинах, зареєструватися на внутрішніх авіарейсах та використати його як перепустку на роботу. Засновники Інтернету Тім Бернерс-Лі, Ларрі Робертс, Вінтон Серф та Роберт Кен, напевно, задоволені – сьогодні новим джерелом інформації та комунікації користується біля 720 млн. людей в усьому світі.

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Сьогодні Інтернет об‗єднав користувачів різних півкуль планети в єдину широку сітку – World Wide Web. Навіть школярі ―нишпорять‖ у цій павутині. Прикро стверджувати, але Україна займає одне з останніх місць у світі щодо комп‗ютерів. Тільки 7 українців із 100 мають ноутбук. Попри все треба сподіватися. Ми всі, напевно, радіємо, коли в нашій оселі з‗являється щось сучасне, надійне, корисне, цифрове електронне.

Ex. 2. Translate into English.

ГАДЖЕТИ: Е-КНИГА, Е-СЛОВНИК, Е-ЗАПИСНА КНИЖКА

Знайомі торгові марки, кращі бренди, привабливі пропозиції знижок... Як це вам? Чи дозволяєте ви рекламодавцям маніпулювати собою, впливати на вашу півсвідомість? А може навпаки? Ви полюбляете новітні винаходи, хочете йти в ногу з часом, не відставати від сусіда. А ринок гаджетів? Новинки часто називають незрозумілим словом гаджет, що в перекладі з англійської означає портативну технічну новинку з цифровими технологіями, яка приносить насолоду її власнику.

Книга – один з найважніших винаходів людства. Здавалося, ніщо не може похитнути її паперові засади. Але сьогодні електронна книга вперто входить в наше життя, пропонуючи замість листа паперу електронний екран, здатний перегорнути перед очима читача 10 тисяч сторінок. Деякі навчальні заклади в США і Канаді в якості експеримента перейшли на навчання з використанням е-Book. Сьогодні простий японець може помістити всю свою бібліотеку на декількох флеш-картах. Будемо сподіватися, що і в Україні е -книга зачепить за живе споживача.

Сьогодні в Інтернет-бібліотеках зберігається сотні тисяч томів художньої літератури, наукових робіт, конспектів лекцій, рефератів, доступних впродовж доби в будь-якому куточку планети. Фахівці стверджують, що е-книга не викликає погіршання зору та головного болю при багаторазовому використанні. Крім того, поширення е -книг дозволить врятувати сотні тисяч гектарів лісу від вирубки. Переконливо, чи не так?

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3.4. WRITING

Write a letter of complaint on the suggested situations.

1.You have just returned from a holiday to the Crimea (Britain, USA, Canada), organized by a tour company. Unfortunately the location of the holiday was changed at the last minute, and on the new tour you encountered several problems.

2.The jacket you bought for &60 is badly stained. You think that someone has already worn it! You would like to keep it but you want some money back to compensate for the damage and to pay for cleaning it.

3.A CD you bought recently is badly scratched. You haven‘t got a receipt, but you buy a lot of CDs from the shop.

4.Claire‘s boyfriend Tom bought her an expensive ‗Reiko‘ watch for her birthday. Two days later it stopped. She took it back to the

‗Reiko‘ shop where the manager told her it was an imitation and must have been bought somewhere else. Write a letter from Clare to her sister.

5.You recently went to a special sale of CDs that was advertised in the local newspaper. You were very disappointed with the sale. Write a letter to the newspaper, complaining about the things that were wrong and asking them to withdraw the advertisement from the newspaper.

3.5.LISTENING AND SPEAKING

Ex.1. You will hear an interview with a woman called Tansy Burton, who runs a company which makes beauty products. For questions 1–5, choose the answer (A,B,C or D) which fits best according to what you hear. One mark is given for each correct answer.

1.To what does Tansy attribute her success as a businessperson? A It was a family tradition.

B It reflects her early training.

C It grew out of a desire to please people.

D It‘s something which came naturally to her.

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2.What was Tansy‘s main role in setting up the production company? A drawing up a business plan

B attracting sufficient investment

C responding to customer preferences D establishing administrative system

3.According to Tansy, her fragrances are successful because they A are elegantly packed.

B appeal to a wide range of people. C suggest an expensive lifestyle.

D reflect changes in consumer taste.

4.Increasingly, Tansy sees people‘s choice of fragrances as a reflection of the wearer‘s

A social standing.

B taste in other products. C emotional state.

D financial solution.

5.In the future, Tansy expects to see

A a wider use of fragrances in society.

B fewer companies involved in producing fragrances. C single products fulfilling a range of functions.

D increasing profitability for producers of fragrances.

Ex. 2. Choose one of the suggested topics and comment on it or discuss it with your partner.

1.Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

2.Which media (TV, magazines, radio, and poster) is the most successful advertising medium? Why?

3.Strategies used in the ads to persuade the customers to buy products. Which techniques of persuasion are the most effective and attractive?

4.You work for a company that plans promotional campaigns for different

products. You‘ve been asked to advertise a new hi-fi system. Would you invite celebrities to endorse it?

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5. Comment on the terms: slanted language, weasel words, subliminal advertising. What do you know about this advertising?

SELF-ASSESSMENT TEST

Ex..1. You will hear part of an announcement about an airline company. For questions 1-9, complete the sentences.

PRIVILAIR: AIRCRAFT CHARTER COMPANY

When an aircraft is chartered, the client gets use of the plane, (1)

………… and inflight services.

Before the trip, the company‘s (2) ……….. discusses the client‘s particular needs.

Privilair sees (3) ……….. as its main selling point.

As well as celebrities, Privilair‘s passengers have included members of governments and (4) ………. .

Privilair planes have plenty of (5) …………. in both first and business class seats.

An internationally-known (6) ………… once worked on board a Privilair flight.

Prililair‘s new first-class aircraft holds up to (7) ………. passengers.

The two new aircraft have areas where passengers can use (8) ………… . Privilair flights have visited all the main (9) ……….. in Europe.

Ex. 2. For questions 1 – 16, match the following words with appropriate definitions.

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Ex. 3. Fill in the blanks (1 – 19) with the correct particle or preposition where necessary.

A catch phrase comes to be (1) … everyone‘ s lips and stays (2) … use (3) … decades. 2. You must come (4) … … a new advertising campaign for the autumn. 3. I have tried it (5) … … the children‘s clothes and it really works. 4. I might stop smoking if cigarettes go (6) … … price. 5. When factory production came (7) … the market, national advertising campaigns and brand-naming of products became necessary. 6. From the beginning of the 19th century production had steadily expanded and there had been a corresponding growth (8) … retail outlets. 7. A good example of the changes that occurred (9) … manufacture and distribution (10) …the turn of the century can be formed in the soap trade. 8. It translates perfectly well into Roman, Arabic, Cyrillic and stands (11) … an instantly recognizable products in Brussels, Bali or Bangkok. 9. Huge resources are being poured (12) … single advertising campaigns. 10. A trademark is useless unless the manufacturer sets and maintains high standards (13) …quality, but once consumers gain confidence (14) ……it, the owner can use it (15) … a persuader. 11. (16) … these are humorous and entertaining

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television and radio commercials, appeal (17) … the sense of smell (18) … the use of perfumed ink on paper. 12. His lack of practice counted (19) … him in the tennis tournament.

Ex. 4. For questions 1 – 16, read the text carefully and decide which answer (A, B, C or D) best fits each space. One mark is given for each correct answer.

HOW TO COMPLAIN IN SHOPS

People love to complain. Moaning to friends can be a (1) ……. of relief from the (2) …….. and strains of work, study or relationships. But when it comes to protesting to a retailer about (3) ……. goods and services, many of us find we don‘t have the nerve and choose to (4) …….. in silence.

By the time we do (5) ……. summon up the courage to make our (6) ……. , we have generally already allowed the problem to get to us, and we are angry. In this (7) ……., we can all too (8) ………. become aggressive, gearing up for battle and turning what should be a rational discussion into a conflict.

To complain effectively, you need to be specific about your problem and communicate it clearly using words which are objective and fair. (9) ……. over the top with emotional language and unreasonable claims will get you nowhere. Good negotiators tend to be calm and logical. They start by explaining the situation and stating their requirements clearly, without threat. Most complaints prompt a defensive (10) ……… from the other person, but by being reasonable yourself, you (11) ……..more chance of achieving the positive (12) ….….. you want.

If you feel angry or upset about what has happened, by all means tell the company, but do so calmly, (13) ……. that you understand the situation from all points of (14) ……., but explaining what you will do if your complaint is ignored. Be sure to remember, however, that it is unwise to (15) ……… threats unless you are in a position to (16) ………them out.

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Ex. 5. Read the text below. Use the word given in capitals at the end of some of the lines to form a word that fits in the space in the same line. One mark is given for each correct answer (1 – 11).

and, with advertising, the drink became (5)………. successful. EXPECT

outlay of $2.300 and the exchange of some proprietary rights.

In 1899 the Coca-Cola company signed its first (7) .............with AGREE an independent bottling company, which was allowed to buy

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the syrup and produce, bottle, and distribute the drink.

Such licensing deals formed the basis of a unique distribution

Ex. 6. Complete the sentences with an appropriate form in parentheses (1

– 26).

1.It may be impossible (persuade) (1) ……..my mother (give) (2) ……….

up her job even though she‘s having health problems. We can‘t even get her (cut) (3) …… down on her working hours. She enjoys (work) (4)

…….. so much that she refuses (retire) (5) ……… and (take) (6) …… it

easy. I admire her for (dedicate) (7) ….. to her work, but I also want her to take care of her health.

2.Traffic has become too heavy for the Steinbergs (commune) (8)……..easily to their jobs in the city. They‘re considering (move) (9)

………to an apartment close to their places of work. They don‘t want (give) (10) …….. up their present home, but they need (live) (11) …….. in the city (be) (12) …… closer to their work so they can spend more time (do) (13) …….. the things they really enjoy (do) (14) ……… in their free time.

3.I can‘t seem (get) (15) ……… rid of the cockroaches in my apartment. Every night I see them (run) (16) ……. all over my kitchen counters. It drives me crazy. I am considering (have) (17 ) ………..the whole apartment (spray) (18) ………. by a professional pest control expert.

4.The employees were unhappy when the new management took over. They weren‘t accustomed to (treat) (19) …….. disrespectfully by the managers of the production departments. By (threaten) (20) ……….

(stop) (21) ……….. (work) (22) ………. , they got the company (listen) (23) ……… to their grievances. In the end, a strike was averted.

5.According to some estimates, well over half of the world‘s populati on is functionally illiterate. Imagine (be) (24) …….. a parent with a sick child and (be) (25) ………… unable to read the directions on a medicine bottle. We all know that it is important for medical directions (understand) (26) …….. clearly.

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