- •Module 1
- •The Media
- •2. In groups, discuss which of these comments might be made about each of the forms of media in Exercise 1. Explain your reasons if necessary.
- • Reading
- •1. Comprehensive questions:
- •2. Language Focus
- •3. Translate the following word-combinations into English:
- •4. Explain the contextual meaning of the words in bold and translate the following sentences into Ukrainian.
- •5. Fill in the blanks with an appropriate word from the topical vocabulary, making any necessary changes.
- •6. Enrich your vocabulary:
- • 1. Read the text and find words in the text which mean the following:
- •2. Match the two parts of the collocations used in the text above:
- •3. Translate into Ukrainian:
- •5. Answer these questions about the language in the text .
- •6. Translate the following into Ukrainian:
- •9. Fill the gaps using active vocabulary.
- •The British Press
- • 2. Reading
- •The british press
- •3. Comprehensive questions:
- •4. Language focus
- •5. Translate the following words and word-combinations into English:
- •6. Fill in the blanks with an appropriate word from the topical vocabulary, making any necessary changes.
- •8. Choose the quotation you like best of all. Comment on it.
- •10. Choose the right answer.
- •12 . Read the newspaper contents list. Which pages would you look at if you wanted to read about the following:
- •16. Fill in the missing articles if necessary. Retell the text:
- •17. Fill in the missed prepositions if necessary. Retell the text. The Characteristics … the National Press: Sex and Scandal.
- •19. Choose the right answer.
- •Identify each one with one of the following words or phrases.
- •Newspaper headline language
- •Violent words
- •4. Match the headline to its story and explain the play on words in each case.
- •5. Language Focus
- •6. On the left there is a list of headlines. On the right there is a list of news topics. Match the headlines with the appropriate topic as in the example.
- •13. Express each of the following headlines as it would appear in an ordinary news announcement.
- •2. Language focus
- •Бі-Бі-Сі
- •4. Language focus
- •Vox-pop
- •6. Write the correct form of the verb in brackets:
- •Незалежне телебачення
- •Незалежне радіо
- •8. Fill in the gaps in the sentences below with the most appropriate word: comics buttons pick up/receive broadcast/programme camcorder remote control.
- •9. Match each word in the left-hand column with the best meaning in the right-hand column. Place the letter of the best definition in the space provided. Learn the definitions.
- •1. Read the information to get a general idea of pros and cons of the Internet use.
- •2. Language focus
- •6. Some of these pairs of opposites exist in the language of Internet/computer communications, others do not. Tick the box for 'exists' or 'doesn't exist'.
- •8. Use the correct words to fill the gaps in these sentences. You are given a paraphrase of the meaning in brackets.
- •9. Look at these expressions taken from magazine articles and advertisements for computers and Internet services. In your own words, say what the words in bold mean.
- •10. Do the quiz and discuss your answers with a partner.
- •2. Language focus
- •3. Without looking at ex. 1 test your memory for words that mean ...
- •5. Sort this group of eight vocabulary items into two sets of four, one connected with books, the other with magazines. Use a dictionary if necessary.
- •6. Fill the gaps in these sentences with appropriate words .
- •7. From the context guess the most likely meaning of the expressions in bold.
- •Mass Media in Ukraine reading
- •1. Read the text, translate it into Ukrainian. Be ready to discuss it.
- •2. Comprehensive questions:
- •Idioms you can use when…
Module 1
The Media
News: Gathering and Delivering
The British Press
Newspaper Headline Language
The British Broadcasting
The media: the Internet and e-mail
The media: print
Mass Media in Ukraine
The Media
Vocabulary and Speaking
Think of some examples of these forms of media in your country. Which are the most popular at the moment? Do you read/watch them yourself? Which are your favourites?
How often can you read/watch them?
print media electronic media tabloid newspapers quality newspapers rural paper metropolitan daily |
national daily papers fashion magazines the Internet weather bulletins violent crime series games shows |
television commercials soap operas television news bulletins television documentaries real life dramas cartoons |
2. In groups, discuss which of these comments might be made about each of the forms of media in Exercise 1. Explain your reasons if necessary.
their approach tends to be very sensational and sometimes irresponsible the reporting is very biased the reporting is usually objective and accurate they can be very misleading they are harmless fun the information they provide is usually reliable they are mainly aimed at women/men/children they can influence the way people think and behave they raise important issues sometimes they make people more aware of what’s going on in the world they can cause a lot of harm they can be very entertaining they really annoy me sometimes |
Reading
Read the text, translate it into Ukrainian. Be ready to discuss it.
Mass Media
What is mass communications? This word combination is generally used to designate any process by which a person or a group communicates with the masses. It also describes four chief media employed in the process – the newspaper, the magazine, radio, and television. These media can be called the "media of mass communications", the "vehicles of mass communications", or "the mass media". The newspapers and magazines are often termed the "print media" while radio and television are called the "electronic media".
All the mass media are concerned with news. It may be news of the moment, or what has just happened, or is in the process of happening. This is the kind of news usually treated by daily papers. Or it may be news of lasting interest for a general or a particular audience, as is the case with weekly papers and magazines.
The idea of what is news has changed and developed enormously with the mass readership of newspapers. To define "news" is a baffling task. An all-inclusive definition is impossible because news is a relative matter, varying sharply
1) from one paper to another
2) from one time to another
3) from one locality to another.
How the idea of news varies from one paper to another can be made clear by placing the tabloid (popular paper) against the quality newspaper. In the tabloid there are many stories that never appear in the quality paper – such as accounts of family squabbles, gossip about semifamous personalities. Conversely, the conservative daily carries many stories generally ignored by the tabloid – such as detailed analysis of the stock market, etc.
How news varies from one time to another can be seen by checking the stories in some newspaper for extended period. On days when newsworthy items are scarce a routine neighbourhood banquet becomes news. On other days, like the morning after a national election, a similar banquet doesn't merit even a short.
How "news" varies from one place to another is evident from a comparison of the stories in a rural paper with those in a metropolitan daily. In the rural area a small house fire is news. In the metropolitan area a dozen similar fires are ignored.
Despite these insurmountable obstacles to establish an all-inclusive definition, journalists are in fairly common agreement that the following five qualities characterize news stories:
First, news is any printable story which will interest the readers.
Second, news is always completely true, or it is at least a set of facts that have been presented to the reporter as true. The news-teller may not resort to conjecture or supposition: he is limited to the cold facts of the story, told without emotion, prejudice, or personal opinion.
Third, news has a quality of recency about it. The old statement "as out of date as yesterday's newspaper" is still a reliable indication of the emphasis placed on the recency.
Fourth, news has an element of proximity about it. People, generally speaking, are most interested in events that are near them in space, time, and general background.
Fifth, news must have some element of the unusual about it. The unusual aspect brightens the newspaper page. Its importance is to be seen in the old saw: "If a dog bites a man, it's not news; but if a man bites a dog, it is news".
In any consideration of these five qualities that characterize "news" one caution is important. The caution that there can be no "chemistry" of the news story because newspapers do not emphasize the qualities uniformly.