- •Module 1
- •The Media
- •2. In groups, discuss which of these comments might be made about each of the forms of media in Exercise 1. Explain your reasons if necessary.
- • Reading
- •1. Comprehensive questions:
- •2. Language Focus
- •3. Translate the following word-combinations into English:
- •4. Explain the contextual meaning of the words in bold and translate the following sentences into Ukrainian.
- •5. Fill in the blanks with an appropriate word from the topical vocabulary, making any necessary changes.
- •6. Enrich your vocabulary:
- • 1. Read the text and find words in the text which mean the following:
- •2. Match the two parts of the collocations used in the text above:
- •3. Translate into Ukrainian:
- •5. Answer these questions about the language in the text .
- •6. Translate the following into Ukrainian:
- •9. Fill the gaps using active vocabulary.
- •The British Press
- • 2. Reading
- •The british press
- •3. Comprehensive questions:
- •4. Language focus
- •5. Translate the following words and word-combinations into English:
- •6. Fill in the blanks with an appropriate word from the topical vocabulary, making any necessary changes.
- •8. Choose the quotation you like best of all. Comment on it.
- •10. Choose the right answer.
- •12 . Read the newspaper contents list. Which pages would you look at if you wanted to read about the following:
- •16. Fill in the missing articles if necessary. Retell the text:
- •17. Fill in the missed prepositions if necessary. Retell the text. The Characteristics … the National Press: Sex and Scandal.
- •19. Choose the right answer.
- •Identify each one with one of the following words or phrases.
- •Newspaper headline language
- •Violent words
- •4. Match the headline to its story and explain the play on words in each case.
- •5. Language Focus
- •6. On the left there is a list of headlines. On the right there is a list of news topics. Match the headlines with the appropriate topic as in the example.
- •13. Express each of the following headlines as it would appear in an ordinary news announcement.
- •2. Language focus
- •Бі-Бі-Сі
- •4. Language focus
- •Vox-pop
- •6. Write the correct form of the verb in brackets:
- •Незалежне телебачення
- •Незалежне радіо
- •8. Fill in the gaps in the sentences below with the most appropriate word: comics buttons pick up/receive broadcast/programme camcorder remote control.
- •9. Match each word in the left-hand column with the best meaning in the right-hand column. Place the letter of the best definition in the space provided. Learn the definitions.
- •1. Read the information to get a general idea of pros and cons of the Internet use.
- •2. Language focus
- •6. Some of these pairs of opposites exist in the language of Internet/computer communications, others do not. Tick the box for 'exists' or 'doesn't exist'.
- •8. Use the correct words to fill the gaps in these sentences. You are given a paraphrase of the meaning in brackets.
- •9. Look at these expressions taken from magazine articles and advertisements for computers and Internet services. In your own words, say what the words in bold mean.
- •10. Do the quiz and discuss your answers with a partner.
- •2. Language focus
- •3. Without looking at ex. 1 test your memory for words that mean ...
- •5. Sort this group of eight vocabulary items into two sets of four, one connected with books, the other with magazines. Use a dictionary if necessary.
- •6. Fill the gaps in these sentences with appropriate words .
- •7. From the context guess the most likely meaning of the expressions in bold.
- •Mass Media in Ukraine reading
- •1. Read the text, translate it into Ukrainian. Be ready to discuss it.
- •2. Comprehensive questions:
- •Idioms you can use when…
2. Language focus
Explain the meanings of the following words and word combinations in English and use them in situations of your own:
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1. to be accountable to |
6. to be supported by headquarters |
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2. to provide television and radio services; |
7. to cater simultaneously for people of different interests |
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3. to work to broad requirements and objectives placed on them by Parliament. |
8. to place greater emphasis on 9. to be prescribed by the Government |
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4. to be governed by |
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5. the BBC's board of management |
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3 .Translate into English
Бі-Бі-Сі
Бі-Бі-Сі оперує двома національними телевізійними каналами, що доповнюють один одного – Бі-Бі-Сі 1 та Бі-Бі-Сі 2, які працюють в ефірі з ранку до пізньої ночі. Радіомережа Бі-Бі-Сі обслуговує аудиторію в 28 мільйонів слухачів на тиждень та запроваджує мовлення для п'яти національних мереж. Бі-Бі-Сі має 37 місцевих радіостанцій, що обслуговують Англію та Нормандські острови, а також регіональні та громадські радіослужби в Шотландії, Уельсі та Північній Ірландії.
Всесвітня служба радіо Бі-Бі-Сі передає програми англійською мовою та 40 іншими мовами світу. Кількість постійних слухачів її в усьому світі складає 133 мільйони. У 1994-95 роках Всесвітнє телебачення Бі-Бі-Сі мало ліцензію більш, ніж на 14500 годин мовлення на 80 країн світу, завдяки чому Бі-Бі-Сі стала найбільшим у Європі експортером програм. Вона також має канал розважальних програм для передплатників у континентальній Європі та канал, що передає новини та інформацію арабською мовою.
Внутрішня служба Бі-Бі-Сі фінансується майже повністю за рахунок продажу щорічних телевізійних ліцензій. Платної реклами не існує. Всесвітня радіослужба Бі-Бі-Сі фінансується урядовими грантами, тоді як Всесвітня служба телебачення Бі-Бі-Сі знаходиться на самофінансуванні.
4. Language focus
Read and translate the sentences into Ukrainian.
News Programmes
Programme is spelt program in American English.
Broadcast is a noun and a verb.
Disc jockey is spelt disk jockey in American English and can be spelt with a hyphen.
In an unsportsmanlike and provocative move, they have chosen to broadcast on the same frequency that we have been using for the past five years.
No lawyer representing the tobacco companies would be interviewed for this broadcast.
Groucho flourished in situations with no script at all. One enormous success was his hosting of a show called 'You Bet Your Life' which began in 1947 and ran for four years on radio and 11 on television.
An obsessed fan who sent poison-pen letters to TV presenter Michaela Strachan was yesterday found guilty of threatening to kill her. Clifford Jones, 42, sent 2,000 letters over a two-year period to the children's programme host, a Liverpool court was told.
Top DJs have taken over much of the ground that pop stars used to occupy.
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anchor anchorman anchorwoman anchorperson
anchor a news programme front a news programme newsreader newscaster
report reporter correspondent
TV crew news gatherer broadcaster |
News programmes may be hosted, fronted, or anchored by anchors famous in their own right, sometimes more famous than the people in the news. In more traditional news programmes, the news is read by a newsreader or newscaster, newscaster is now a rather old-fashioned word.
Reporters and correspondents, or television journalists, make reports. They and the camera operators who go with them are news gatherers. Together they form TV crews.
Broadcasters are TV and radio organisations, the people working for them, or, more specifically, the professional media people who actually participate in programmes. |
To me, newsreaders are just people who read the news. I've never believed in the TV personality cult.
On the BBC World Service the news men present the news as it is, and not the newscasters' view of it.
Sissons, solid performer, would make an excellent 'Newsnight' anchorman. Though he has fronted live television studio debates for Channel 4 in the past, he seems lost at the BBC.
broadcast Programmes and reports are transmitted or broadcast live
live broadcast in a live broadcast, with events seen or heard as they
happen, or recorded for broadcast later. A recording of
an event can be referred to as footage of that event. recording
recorded
A news programme might include:
footage dramatic footage of events such as war or disasters
dramatic footage
clip interviews and studio discussions: pictures of people
participating in these are often referred to as talking
heads, an informal expression used to show disapproval
of what can be a boring form of television