экономика для чайников

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lloqeMY TaK rrpOHCXO,nm? .ll;aBaitTe paCCMO'l'pHM ,nBe C'l'paxoBble KOMrraHHH, o,nHa H3 KO­ TOPblX HCrro.JIb3yeT HH/PopMauHIO 0 ,neJIeHHH Ha rpyrrrrhl .nIDI' yCTaHOBJIeHIDI rrpo.u;eHTa C'l'pa­ XOBOro rro.JIHca. KOMrraHIDI, KOTOpaR He HCrrOJIb3yeT HH/popMa.u;HIO 0 rpyrrrrax, ,no.JI:lKHa yCTa­ HaBJIHBaTb OqeHb BbICOKHe C'l'paxoBbIe rrpo.u;eHTbI, rrOCKOJIbKY OHa OORTeR, qTO Bce ee KJIHeH­ TbI MOryI' OKaJaTbCR IIJIOXHMH BO,nHTeJUlMH. llo,n06HaR c'l'paTefIDI 3aCTaBJUleT Bcex XOPOIlIHX BO,nHTeJIeit H36eraTb TaKYIO KOMrraHHIO, rrOCKo.JIbKY OHH He :xceJIalOT IIJIaTHTb C'l'paxOBOqHbIit npo.u;eHT, IIpe,nHa3HaqeHHbIH ".nIDI IIJIOXHX BO,nHTeJIeit".

A KOMrraHIDI, KOTOpaR yqHTbIBaeT HH/P0PMauHIO 0 rpyrrnax, Mo:xceT npeMO:lKHTb pa3Hhle C'l'paxoBOqHbIe rrpo.u;eHTbI: 60JIee BbICOKHe - .nJIR MOJIO,nbIX M)'JK'IHH, OOJIee HH3KHe - .nIDI

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KJIHeH'r.

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Ho TaKaR CHCTeMa BCe :xce nyqIlIe, ,qeM eIUe 60JIee HecnpaBeMHBbIH BapHaHT, Kor,na 8ee xo­ poiliHe BO,nHTeJIH ,no.JI:lKHbI IIJIamTb rrpo.u;eHT KaK IIJIOXHe, qro IIpoHCXO,nm, Kor,na C'l'paxOBbIM

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316 'Iacn. III. MHICp03KOHOMHKIIHBYKa 0 nose,qfHfHH norpe6lfreneif Hnpe,qnptfflTHif

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KSK H36eJKSTIJ nOJKHOrO sw60ps

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H HX KJIHeHTaMH.

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(adverse selection).

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.n;bIX xeHIUHH, KOTOpble XOpOllIO BOMT aBTOM06HJIb.

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nOXHbIH Bbl60p - .n;OCTaTOqHO TPy.n;HalI np06JIeMa, nOCKOJIbKY (lHa nHTaeT CaMa Ce6H.

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