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249 |
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CIlHpMa-MOHOnOJIHCT MoxeT BhI6paTb ueHY Ha cBoA npo~YKT, nOCKOJIbKY, 6Y~H e~HCTBeHHOA B OTpaCJlH, OHa KOHTpOJIHPyeT BeCb npOH3BO~HMbIA B ::noA OTpac JIH npo.nyKT. B pe3YJIbTare OHa MoxeT Ha3Ha'lHTb OTHOCHTeJIbHO BhICOKYIO ueHy Ha npoH3BO~CTBOBcero JIHWb HeCKOJIbKHX e~HHHU TOBapa HJlH OHa MoxeT npe,llJIOXHTb OTHOCHTeJIbHO HH3KYJO ueHY, Kor~a eit HYXHO npO~BHHYTbCHHa pbIHOK. KlUiGIaH cPHpMa B KOHKYPeHTHoA OTpaCJIH - HaCTOJIbKO MaJIaH ee qaCTb, 'ITO ee BhI60p B OTHoweHHH npO.nyKTa CJlHWKOM He3HaqHTeJIeH AJUI TOro, qT06bI 6hIJla 3a MeTHa pa3HHua B H3MeHeHHH ueHhI Ha BCIO npO~HIO. (CM. maBy 11 )J)UI nony qeHIDI 60JIee no~po6HOAHHcPopMaUHH 0 TOM, noqeMY KOHKYPHpYlOWHe cPHpMhI He MOlYI' BJIIDITb Ha ueHbI.)
CnOC06HOCTb MOHOnOJIHCTa KOHTpOJIHpOBaTb ueHY H3MeHeHHeM ypOBHH npOH3BO~MOro
HM npo.u;yKTa 03HaqaeT, 'ITO OH ~OJlXeH OTCTYnHTb H peWHTb, KaKoA ypOBeHb npo.uyKTa npo H3BO~HTb• .sICHO, nOCKOJIbKY ero ueJIb - MaKCHMH3aUIDI npH6hIJlH, MOHOnOJIHCT ~OJlXeH on pe~eJIHTb,npH KaKOM KOJIH'leCTBe npO)lyKllHH OH nCmyqHT MaKCHMaJIbHYIO npH6hIJlb.
OrcIO~a CJIe~T, 'ITO o61.eM npOH3BO~CTBaMaKCHMH3HPY1OweA npH6hIJlb MOHOnOJIHH on pe~eJUleTCRreMH xe ycJIOBIDIMH, 'ITO H KOHKYPHPYIOweA cPHPMhI: npOH3BO~CTBO Ha TOM ypOB
He npo.u;yKTa, r~e KPHBaH npe~eJIbHoro ~oxo~a nepeCeKaeT KPHBYIO npe~eJlbHhIX H~epJICeK. n03TOMY nepBhIA war npH onpe~eJIeHHHKOJIH'lecma, KOTOpoe ~OJl:lKHO 6hITb npOH3De,lle
HO MOHOnOJIHeA, 3aKJlIO'IaeTCR B TOM, 'IT06hI nOCTpOHTb Iq)HBYIO npe~eJIbHoro~oxo~a. Kor~a
BhI c~eJIaeTe 3TO, TO YB~HTe, r~e gra Iq)HBU nepeCeKaeT Iq)HBYIO npe~eJIbHhIX H~epJICeK MO HOnOJIHH, a 3TO nOMOJICeT Y3HaTb, KaKoe KOJIH'leCTBO npQIlYKUHH OHa npOH3Be~eT.
nOcrpoeHHe KpHaoif npeAenIJHoro Aoxo,qa c nOMO~IJIO KpH80if cnpoca
~KPHBaH npe~eJIbHoro~oxo~aMOHOnOJIHH TeCHO CBJl3aHa C KPHBOA cnpoca Ha npo € ~YKT,npoH3Be~eHHoAnpoH3Bo~HMhIAe~HHHUhIMOHOnOJIHeA. npe,lleJIbHhIA ,llOXO,llnpe~eJIbHhIA,llOXO~OT KlUK,lI;oA CJle,llYlOweA npo.nyKTa MeHbwe, qeM OT npe,llhI
~eA e~HHHUhInpo,IJyKTa,.nOCKOJIbKY KPHBhIe cnpoca nJIaBHO CHIDKaIOTCH. ECJlH KPHBaH cnpoca OKaXeTCH npHMoA JIHHHeA, CHHXeHHe KPHBOA npe~eJIbHoro,llOXO~ 6y~eT B,lI;BOe KPyqe, qeM KPHBOA cnpoca, a 3TO 3HaqHT, 'ITO C YBeJIHqeHHeM o61.eMa BhInyCKaeMoro npo.nyKTa npe~eJIbHhIA~oxo~ COKP81UaeTCH ~OCTaTOqHO 6hICTpO.
,[VuI'TOro'lT06hI YB~eTb, KaK 3m pa6oTaeT, ~aBaArenOCMOTpHM Ha pHC. 12.1, r~e nOKaJaHa KPHBaH cnpoca H CBH3aHHaH C HeA KPHBaH npe~eJIbHoro~oxo~a.
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