Технологии маркетинга. Практикум
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ǏǗnjǎnj Ǜǜǚ Ǚǔǡ« Ǜǜǚ Ǜǜǚǐnjǒǔ
ǘnjǜǖǑǞǔǙǏ ǔ Ǜǜǚǐnjǒǔ ǑǐǔǙǝǞǎǚ ǔǗǔ ǍǚǜǨǍnj" ǎǚǓǘǚǒǙǧǕ njǗǏǚǜǔǞǘ ǐǑǕǝǞǎǔǕ Ǜǜǔ ǛnjǐǑǙǔǔ Ǜǜǚǐnjǒ ǛǜnjǖǞǔǖǟǘ ǜǑǠǚǜǘǔǜǚǎnjǙǔǫ ǝǔǝǞǑǘǧ Ǜǜǚǐnjǒ ǎ ǣnjǝǞǙǚǘ ǖǚǜǛǚǜnjǞǔǎǙǚǘ ǚǍǜnjǓǚǎnjǞǑǗǨǙǚǘ ǢǑǙǞǜǑ
ǎ ǓnjǖǗǪǣǑǙǔЕ
ǚǍ njǎǞǚǜǑ
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Ʉɧɢɝɢ ɩɨɱɬɨɣ |
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Ɂɚɤɚɡ ɦɨɠɧɨ ɫɞɟɥɚɬɶ ɧɚ ɫɚɣɬɟ ɢɡɞɚɬɟɥɶɫɬɜɚ |
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www.infra-e.ru |
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ɇɚɢɦɟɧɨɜɚɧɢɟ ɤɧɢɝɢ |
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PR ɞɢɡɚɣɧ ɢ PR-ɩɪɨɞɜɢɠɟɧɢɟ |
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ɆɆ ɋ ɇɍɅə. ɋɟɤɪɟɬɵ ɩɪɨɞɜɢɠɟɧɢɹ ɜ ɫɨɰɢɚɥɶɧɵɯ ɫɟɬɹɯ |
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SEO ɤɨɩɢɪɚɣɬɢɧɝ 2.0: |
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ɤɚɤ ɩɢɫɚɬɶ ɬɟɤɫɬɵ ɜ ɷɪɭ ɫɟɦɚɧɬɢɱɟɫɤɨɝɨ ɩɨɢɫɤɚ |
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Total SEO. ɉɨɥɧɨɟ ɩɪɚɤɬɢɱɟɫɤɨɟ ɪɭɤɨɜɨɞɫɬɜɨ |
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ɩɨ ɩɪɨɞɜɢɠɟɧɢɸ ɫɚɣɬɨɜ. Ʉɨɦɩɥɟɤɬ ɜ 2-ɯ ɤɧɢɝɚɯ |
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ȼɨɥɲɟɛɧɵɟ ɤɧɨɩɤɢ. Ʉɭɞɚ ɠɚɬɶ, ɱɬɨɛɵ ɩɪɨɞɚɜɚɬɶ |
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ɂɧɬɟɪɧɟɬ-ɠɭɪɧɚɥɢɫɬɢɤɚ ɢ ɢɧɬɟɪɧɟɬ-ɪɟɤɥɚɦɚ |
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ɂɫɤɭɫɫɬɜɨ ɩɪɨɞɜɢɠɟɧɢɹ ɫɚɣɬɚ. |
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ɉɨɥɧɵɣ ɤɭɪɫ SEO: ɨɬ ɢɞɟɢ ɞɨ ɩɟɪɜɵɯ ɤɥɢɟɧɬɨɜ |
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ɄɈɇɌȿɇɌ. Ɍɨɩɨɜɵɟ ɬɟɯɧɢɤɢ SEO ɩɪɨɞɜɢɠɟɧɢɹ |
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Ʌɨɜɢɫɶ, ɤɥɢɟɧɬ, ɛɨɥɶɲɨɣ ɢ ɦɚɥɟɧɶɤɢɣ. |
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ɉɨɫɨɛɢɟ ɞɥɹ ɢɧɬɟɪɧɟɬ-ɦɚɪɤɟɬɨɥɨɝɨɜ |
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ɇɚɫɬɨɥɶɧɚɹ ɤɧɢɝɚ Ȼɨɥɶɲɨɝɨ ɪɭɤɨɜɨɞɢɬɟɥɹ. |
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Ʉɚɤ ɧɚ ɩɪɚɤɬɢɤɟ ɪɚɡɪɚɛɚɬɵɜɚɟɬɫɹ ɫɬɪɚɬɟɝɢɹ ɪɚɡɜɢɬɢɹ |
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ɇɟɞɟɬɫɤɢɣ ɛɢɡɧɟɫ. |
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ɍɩɪɚɜɥɟɧɢɟ ɩɪɨɞɚɠɚɦɢ ɜ ɞɟɬɫɤɢɯ ɰɟɧɬɪɚɯ |
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Ɉɪɝɚɧɢɡɚɰɢɹ ɢ ɭɩɪɚɜɥɟɧɢɟ ɚɝɟɧɬɫɤɢɦɢ ɫɟɬɹɦɢ |
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ɉɟɪɜɚɹ ɤɧɢɝɚ SEO-ɤɨɩɢɪɚɣɬɟɪɚ. |
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Ʉɚɤ ɧɚɩɢɫɚɬɶ ɬɟɤɫɬ ɞɥɹ ɩɨɢɫɤɨɜɵɯ ɦɚɲɢɧ ɢ ɩɨɥɶɡɨɜɚɬɟɥɟɣ |
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Ɍɟɯɧɨɥɨɝɢɢ ɭɩɪɚɜɥɟɧɢɹ ɨɛɳɟɫɬɜɟɧɧɵɦ ɦɧɟɧɢɟɦ |
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ǺȞȌȈȔȕȌ ȏȎȋȇȔȏȌ
РУСЛАН ЕВГЕНЬЕВИЧ МАНСУРОВ
ТЕХНОЛОГИИ МАРКЕТИНГА
ПРАКТИКУМ
2-е издание
ɉɨɞɩɢɫɚɧɨ ɜ ɩɟɱɚɬɶ Ɏɨɪɦɚɬ î Ȼɭɦɚɝɚ ɨɮɫɟɬɧɚɹ Ƚɚɪɧɢɬɭɪɚ ©0\ULDG 3URª
ɂɡɞɚɬɟɥɶɫɬɜɨ ©ɂɧɮɪɚ ɂɧɠɟɧɟɪɢɹªɝ ȼɨɥɨɝɞɚ ɭɥ Ʉɨɡɥɟɧɫɤɚɹ ɞ Ɍɟɥ ( PDLO ERRNLQJ#LQIUD H UX KWWSV LQIUD H UX
ɂɡɞɚɬɟɥɶɫɬɜɨ ɩɪɢɝɥɚɲɚɟɬ ɤ ɫɨɬɪɭɞɧɢɱɟɫɬɜɭ ɚɜɬɨɪɨɜ ɧɚɭɱɧɨ ɬɟɯɧɢɱɟɫɤɨɣ ɥɢɬɟɪɚɬɭɪɵ