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Needs and Desires of Guests

In planning a menu, the needs and desires of the guests are what is important — not what the owner, chef, or manager thinks. If it is deter­mined that there is a niche in the market for a particular kind of restau­rant, then the menu must harmonize with the theme of the restaurant.

The Olive Garden restaurants are a good example of a national chain that has developed rapidly over the past few years. The concept has been positioned and defined as middle of the road with a broad-based appeal. During the concept development phase, several focus groups were asked their opinions on topics from dishes to decor. The result has been ex­tremely successful.

Several other restaurants have become successful by focusing on the needs and desires of the guest. Among them are Hard Rock Cafe, TGI Friday's, Red Lobster, Applebee's, and so on. [1, 202—205]

2. Exercise 2.1 Match the words and phrases on the left with the correct equivalent on the right:

  1. frequently

  1. владелец

  1. dish

  1. успешный

  1. desire

  1. потребность

  1. acceptable

  1. часто

  1. accuracy

  1. сосредоточиваться

  1. owner

  1. желание

  1. harmonize

  1. быстро

  1. rapidly

  1. сочетаться

  1. focus

  1. блюдо

  1. advantage

  1. преимущество

  1. need

  2. successful

  1. точность

  2. приемлемый


Exercise 2.2. Match the synonyms:

  1. frequently

  1. guest

  1. customer

  1. often

  1. important

  1. domestic

  1. fast

  1. and so on

  1. theme

  1. dessert

  1. opinion

  1. rapidly

  1. chief

  1. some

  1. etc

  1. sort

  1. national

  1. main

  1. several

  1. viewpoint

  1. kind

  1. essential

  1. pudding

  1. topic

Exercise 2.3. Match the antonyms:

  1. complex

  1. exclude

  1. with

  1. disagree

  1. particular

  1. simple

  1. rapidly

  1. answer

  1. broad

  1. slowly

  1. ask

  1. common

  1. future

  1. past

  1. agree

  1. without

  1. include

  1. narrow


Exercise 2.4. Match the words on the left with the correct definitions on the right:

  1. salad

  1. the attitude you have towards something, especially your thoughts about how good it is

  1. advantage

  1. the belief that something will happen

  1. chain

  1. something that makes one person or thing more likely to succeed than others

  1. opinion

  1. a number of people or things that is more than two or three, but not many

  1. menu

  1. sweet food that you eat after the main part of meal

  1. accurate

  1. someone who cooks food in a restaurant as their job

  1. several

  1. — a food containing a mixture of raw vegetables such as lettuce, tomatoes, and cucumbers, usually served with a dressing

— food that has been cut into small pieces and mixed together, usually with a sauce, and served cold

  1. repeat

  1. a list of the food that is available in a restaurant, cafe etc

  1. expectation

  1. a group of businesses such as shops, hotels, or restaurants, that all belong to the same person or company

  1. chef

  1. say or write something again

  1. dessert

  1. correct or true in every detail


  1. concept

  1. an idea of something that exists or for something new

Exercise 2.5 Answer the questions on the text:

  1. What does the type of menu depend on?

  2. What items do a la carte menus offer?

  3. What do table d’hôte menus offer?

  4. Where are table d’hôte menus used more often?

  5. Why are California menus named so?

  6. What menus repeat themselves over a period of time?

  7. How many appetizers does a menu usually consist of?

  8. How many desserts does a menu generally include?

  9. How many soups does a menu generally consist of?

  10. What is especially important in planning a menu?

  11. What helped some restaurants become extremely successful?

Exercise 2.6. Complete the sentences using proper words and phrases in the box:

appetizers and entrees; must harmonize; menus; concept; a national chain; value and food; a selection of items

  1. Table d’hôte menus offer __________ for each course at a fixed

price.

  1. The Red Lobster restaurants are a good example of __________ that has developed rapidly over the past few years.

  2. There are six main types of __________.

  3. The menu must agree with the restaurant's __________.

  4. Tourist menus often stress __________ that is acceptable to the tourists.

  5. Salads are served both as __________.

  6. The menu __________ with the theme of the restaurant.