4. Hotel classification by affiliation

Two basic equity structures exist:

1. independent hotels

2. chain hotels.

An independent hotel has no affiliation with other properties. Chain hotel affiliation may take a number of forms, depending on the association that the chain organisation has with each individual property.

There are several distinct forms of chain affiliation:

• Management Contracts: Properties are owned and managed, or only managed by a hotel company. (example: Four Seasons Hotels & Resorts)

• Franchises: Properties are managed by the owner or his appointee, but benefits from franchise services of a hotel company. (example: Choice Hotels International)

• Referral groups: Properties are managed by the owner or his appointee, but benefiting from referral services of a hotel company. (example: Best Western)

Many chain hotel companies tend to adopt a mixture of the above-mentioned.

II. Vocabulary

Accept	Принимать
Accommodation	Размещение
Affiliation	Принятие в члены
All year round	Круглогодичный
Ambience	Отсутствие
Benefit	Преимущество
Cancelled flight	Отложенный полет
Capacity	Вместимость
Complimentary	Бесплатный
Confusion	Замешательство
Courteous	Вежливый
Destination	Направление
Diversity	Разнообразие
Downtown	Центр города
Location	Расположение
Nitch	Ниша
Room rate	Категория номера
Sophisticated	Искушенный
Suburban area	Загородный район
Sufficient	Достаточный
Target market	Целевой рынок
Time of operation	Зд. Рабочий сезон гостиницы
Urban area	Городской район
Well-defined category	Четкая категория
Word-of mouth recommendation	Рекомендация передаваемая из уст в уста

III. Language

Ex. 1. Match the words to make suitable collocations

lodging	Market
Meeting	Savings
Canceled	Staying
Conference	Valet
Overnight	Season
Cost-conscious	Lounge
Hospitality	Club
Cocktail	Industry
Health	Traveler
High	Accommodation
Complementary	Center
Laundry	Flight
Cost	Facilities
target	property

Ex. 2 Insert prepositions

1. The accommodation industry in Russia has been slow to react … the transition to a market economy.

2. Hotels whose quality matches that … similar hotels worldwide ...

3. These hotels will look … most of your needs.

4. Easy access … money changing

5. Activity in hotel industry has picked ... rapidly.

6. New entrants to the international hotel scene from the Pacific Rim will result ... increased competition.

7. Developments in Europe cannot be viewed ... isolation from other regions of the globe.

8. Germany has acknowledged room stock deficiencies ... terms of both quantity and quality.

9. Hotel classification is based …. location, price, level of service and amenities.

10. Commercial hotels cater primarily …. business clients.

11. Business hotels are often located … downtown.

12. Amenities can range … newspapers and morning coffee … computer terminals in rooms.

13. Most conference centers offer accommodation … well … meeting facilities.

14. Economy properties offer rooms … low prices.

15. Resorts are situated away …. large cities, but can be easily reached … plane, train or coach.

16. At resort hotels guests are mostly entertained … premises.

17. Resorts are categorized … season basis.

18. There are thousands of B & B hotels … operation in England.

Ex. 3. Match the words with their definitions

:

tip;	a tourist that is arriving in the country;
long-haul visitors;	tourists from far-away countries;
resident;	a person who can spend some time free from business and have a rest;
destination;	place to which person or thing is bound;
host;	a person who receives guests;
leisure;	spare time;
accommodation;	lodging for travelers;
holidaymaker;	a person who lives in this very country, permanent inhabitant a person who can spend some time free from business and have a rest;
inbound tourist;	a seaside town that attracts many tourists;
resort.	a small sum given to reward the services of people like waiters or taxi drivers.

Ex.4. Match the type of a hotel with its definition:

Resort hotel front desk

Commercial hotel residential hotel

Complimentary market segmentation

Time-share hotel target markets

Casino hotel airport hotel

Suite suite hotel

A hotel with gambling facilities

1. A hotel located near a public airport. Airport hotels vary widely in size and service level.

2. A property usually located in a downtown or business district, that caters primarily to business clients. Also called a transient hotel.

3. A room status term indicating that the room is occupied, but the guest is assessed no charge for its use.

4. The process of defining or identifying smaller, distinct groups or “segments” within larger markets – “corporate business travelers”, for instance, as a segment of “business travelers”.

5. The focal point of activity within the front office, usually prominently located in the hotel lobby. Guests are registered, assigned rooms, and checked out of the front desk.

6. A hotel whose guest quarters generally include a sitting room, bedroom and kitchenette for permanent or semi-permanent guests. Many other types of hotels also offer residential accommodations.

7. A hotel that provides scenery and activities unavailable at most other properties, and whose guests are typically vacationers. Resort hotels are the planned destination of their guests.

8. Distinctly defined groupings of potential buyers ( market segments) at which sellers aim or “ target” their marketing efforts.

9. A parlor or living room connected to one or more bedrooms.

10. A hotel whose guestrooms have separate bedroom and living room or parlor areas, and sometimes a kitchenette.

11. A group of condominium units whose owners associate and hire a management company to operate their units as a hotel. The condominium units normally contain bedrooms, living rooms, dining area and kitchen.

Ex. 5. ONE WORD IS missing from each of these sentences. Which one? The missing words are all adjectives and they are in the box at the side of the page. The first one has been done for you as an example:

ADJECTIVES: adjoining, alternative, comfortable, dedicated, en suite, noisy, non-residents, private, self-catering, self-service, short-stay, sunny, surrounding, vacant.

1. The guestrooms have been refurnished with luxurious carpets and fittings.

2. I'm sorry that you haven't been happy with your hotel: we'll find you __________ accommodation immediately.

3. In addition to the main restaurant there is a _________ cafeteria and a bar.

4. The best conference hotels provide a __________ member of staff for each conference to liaise with the organizer and ensure the event proceeds smoothly.

5. If you can't put us in __________ rooms, could we at least have rooms on the same floor?

6. Some of the rooms look out onto a main road, so I'm afraid they might be a little __________ .

7. We are a city centre hotel mainly catering to _________ guests.

8. It's a south-facing room so it's nice and __________ all day.

9. From the terrace, you have a marvellous view over the __________ countryside.

10. I'm sorry: we haven't got any __________ room. Have you tried the Intercontinental?

11. The hotel has 50 bedrooms, all with __________ bathrooms.

12. Our restaurant is open both to __________ and to guests.

13. The hotel is divided into separate __________ apartments.

14. There are more __________ chairs in the lounge, if you find the dining room chairs too hard.

15. The hotel has __________ gardens for the exclusive use of guests.

Ex. 6. Replace the words in italics in each sentence with a word from the box.

Accommodation, camp-site, book, hostel, double room, hitch-hike, a fortnight, guest-house, vacancy, porter

1. We will go to England for two weeks. ……………..

2. It’s difficult to find anywhere to stay here in summer. …………..

3. The students had no money so they had to get lifts in other people’s cars.

4. I’d like a room for the night please. A room for two people. ……….

5. The place where we stayed wasn’t a hotel but a private house where you pay to stay and have meals. ………..

6. I’d like to reserve two single rooms for next week, please. …………

7. It was raining, and we couldn’t find a place to put our place. ………..

8. I’d like a room for the night, please. Do you have a free one?

9. The school has its own place for students to stay. ………….

10. We gave a tip to the person who carried our bags in the hotel. …………

Ex. 7. Mark true and false statements.

1. Hotel industry is characterized by homogeneity and is easy to classify.

2. All-suite hotels appeal to businessmen.

3. Extended stay hotels are are targeted at clients who are interested in prolonged stays and therefore these properties do not run the risks of weekend occupancy decrese.

4. Commercial hotels normally provide a limited range of services.

5. The target segment of hotels is well-to-do people willing to spend their money on gambling.

6. Resort hotels fall into different classifications due to their diversity.

7. Airport hotels, conference centers and casino hotels are tailored to specifis narrow purposes.

8. B&B hotels are luxury accommodation, providing an extended range of services.

9. Commercial hotels and resort hotels are normally located in the same areas.

10. The best choice for thrifty travelers is limited-service properties.

Ex. 8. Fill in the missing words in the sentences below. Choose from the following. Use each word once only, although there are more words than you need. Read the whole text first before trying to fill the gaps.

attractions destination festivals nature

conveniences displayed galleries resort

countryside escorted guides ruins

courtesy events itinerary scenery

cruise excursions locality souvenirs

daily ferries museums

Visitors arriving at the hotel will be interested to know what is on offer. Many hotels will arrange (1) tours by coach, or on foot to visit local (2) These may include historic (3) , art (4) or (5) where objects from the past can be seen. Many people prefer to spend tune out of doors and like to travel into the (6) , where they can enjoy and photograph the (7) The hotel can arrange half-day or full-day (8) and a detailed (9) will inform the guests of the exact route which will be taken. Guests are normally given some time to visit shops where they often buy (10) to remind them of their holiday when they return home. Alternatively, they may enjoy a (11) on a boat on a river or canal. During the year there are many (12) taking place in the local area. Information about the time and place of these should be (13) in the hotel so that guests are aware of what is going on. The hotel can expect to be very busy when national or local (14) are taking place. Some of these are famous all over the world and attract many visitors.

Ex. 9. Translate the sentences into English:

1. В большинстве коммерческих отелей имеются конференц–залы, многокомнатные номера, обслуживание номеров, а также банкетное обслуживание.

2. Плавательные бассейны, оздоровительные клубы, теннисные корты, сауны и дорожки для бега также могут быть характерны для коммерческих гостиниц.

3. Воздушные путешествия стимулировали огромный рост спроса на гостиницы, расположенные вблизи других аэропортов.

4. Бухгалтеры, адвокаты и руководящие лица находят многокомнатные гостиницы привлекательными, т.к. они могут работать или принимать гостей в гостиной.

Ex. 10. Read the text and speak about peculiarities of hospitality industry in China