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Файл:Тhe base of english skills development. Учебное пособие
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ФЕДЕРАЛЬНОЕ АГЕНТСТВО СВЯЗИ
Федеральное Государственное бюджетное образовательное
учреждение высшего образования
«Поволжский государственный университет
телекоммуникаций и информатики»
Кафедра иностранных языков
В.Е.Абрамов, И.В. Игнаткина
THE BASE OF ENGLISH SKILLS
DEVELOPMENT
Учебное пособие
Самара,
2017
1
УДК 43 20:415
ББК 4И (Англ)
Рекомендовано к изданию методическим советом ПГУТИ,
протокол № 59 от 13.04.2017
Игнаткина, И.В.
И Тhe base of english skills development:учебное пособие/
И.В.Игнаткина, В.Е.Абрамов – Самара: ПГУТИ,2017.182с.
Учебное пособие по английскому языку для студентов 1
курса дневного отделения специальностей «Реклама и связи с
общественностью», «Информационный менеджмент»,
«Электронный бизнес» и «Прикладная информатика в
экономике»
Учебное пособие содержит базовые и дополнительные
тексты, сопровожденные лексико-грамматическими
упражнениями разной степени сложности.
Пособие рассчитано на студентов, продолжающих
изучать английский язык, и может быть использовано в
группах магистрантов и аспирантов, а также оно может
представлять интерес для всех желающих подготовиться к
общению на английском языке по данной тематике.
©, Игнаткина И.В., 2017
2
Предисловие
Настоящее учебное пособие предназначено для
студентов 1 курса дневного отделения специальностей
«Реклама и связи с общественностью», «Информационный
менеджмент», «Электронный бизнес» и «Прикладная
информатика в экономике»
Цель пособия — подготовить студентов к чтению
специальной научно-технической литературы для
извлечения информации, а также привить им навыки
устной речи по специальной и информационной тематике.
Тексты учебника отобраны по принципу
возрастания трудности и постепенного усложнения языка
и тематики.
Пособие содержит шесть блоков, состоящих из 3
текстов, цикла лексико-грамматических упражнений,
диалогов, способствующих развитию разговорных
навыков и грамматического справочника.
Данное учебное пособие подверглось переработке, в
процессе которой были внесены изменения в
грамматический материал; после каждого блока
предлагаются поговорки и идиомы, которые студентам
предлагается использовать при описании различных
ситуаций; добавлены тексты для дополнительного чтения.
Предполагается, что данное пособие будет
способствовать развитию умения будущих специалистов
вести дискуссии на английском языке по актуальным
проблемам современной жизни, что чрезвычайно важно в
связи с ростом контактов между специалистами из России
и зарубежных стран.
3
Content
UNIT 1
6 1 Устный коррективный курс по фонетике
6 2 Text 1 A. About myself
8 3 Text 1 B. About My Friend
11 4 Text 1 C. Character Comes by Learning
12
5
Grammar Review: Основные правила чтения
гласных и согласных (§ 1). Словообразование
(§ 2). Образование множественного числа
им. существительных (§ 3). Притяжательный
падеж имен существительных (§ 4).
14
6
Dialogue What do you know about yourself ?
20
UNIT 2
24 1 Устный коррективный курс по фонетике
24 2 Text 2 A. British Educational System
26 3 Text 2 B. Cambridge
28 4 Text 2 C. Character Comes by Learning
30
5
Grammar Review: Степени сравнения
прилагательных (§ 5). Глаголы to be, to have
(§ 6). Оборот there + be; времена группы
Indefinite (Simple) Active (§ 7)
32
6
Dialogue It's never too late to learn
37
UNIT 3
43 1 Устный коррективный курс по фонетике
44
2
Text 3 A. What is Economics?
44
3
Text 3 B. Economic Theories
46 4 Text 3 C. Color Psychology
47
5
Grammar Review: Местоимения (§ 8). Имя
числительное (порядковые, количественные
числительные) (§ 9). Времена группы
Indefinite (Simple) Passive (§ 10)
51
5
Dialogues. Speaking on the Telephone
58
4
UNIT 4
62 1 Text 4 A. What is a Manager?
63 2 Text 4 B. Definitions of Public Relations
66 3 Text 4 C. Dealing with Culture Shock
68
4
Grammar Review: Времена группы
Continuous (§11). Функции и перевод it (§
12). Функции и перевод one (§ 13.). Функции
и перевод that (§ 14).
71
5
Dialogues. Reception
78
6
Quiz. How imaginative are you?
81
UNIT 5
83 1 Text 5 A. Defining Marketing
84 2 Text 5 B Channels of Marketing
89
3
Text 5 C . What's So Funny? The Psychology
Behind Jokes and Laughter
91
4
Grammar Review: Времена группы Perfect
Active, Passive (§ 15). Модальные глаголы
(The Modal Verbs) (§ 16.)
95
5
Dialogues. Business Meetings
101 6 Quiz . Do you see yourself as others see you?
103
UNIT 6
107
1
Text 6 A. Advertising in modern marketing
108
2
Text 6 B. The choice of advertising media
111
3
Text 6 C What Makes Us Happy?
112
4
Revision of lessons 1-5
117
5
Dialogues. A Business Trip
125
6
Quiz . Are you an extrovert or introvert.
128
Грамматический справочник
131
Supplementary Reading
167
5
UNIT 1
[ei]
[æ]
[a:]
[eə]
plane [plein]
bag [bæg]
car[ka:]
care[kеə]
[əu]
[ɔ ]
[ɔ :]
[ɔ :]
nose [nəuz]
box
[bɔ ks]
sort
[sɔ :t]
store [stɔ :]
[ai]
[i]
[ɜ :]
[aiə]
pine [pain]
big [big]
girl
[gɜ :l]
fire [faiə]
1. Устный коррективный курс по фонетике английского
языка.
2. Text 1 A. About myself
3. Text 1 B. About My Friend
4. Text 1 C. Character Comes by Learning
5. Grammar Review: Основные правила чтения гласных и
согласных (§ 1). Словообразование (§ 2). Образование
множественного числа им. существительных (§ 3).
Притяжательный падеж имен существительных (§ 4).
6. Dialogue What do you know about yourself ?
1. Pronounce the following words
A
pale, plate, name, take, table, made, behave, gate, tale,
bat, pan, man, mad, apple, cattle, bad, fat, arm, alarm, car,
dark, far, hard, art, farther, bare, care, dare, fare, hare, pare,
prepare, square, ware.
O
noble, joke, not, rock, cock, long, God, hot, dog, ox, fond,
clock, fog, doctor, or, forty, horse, morning, orchard, corner,
sport, fork, sort, ore, bore, more, before, adore, ignore, tore,
wore, restore.
I
go, no, rose, nose, stone, bone, phone, pole, hole, sole,
6
ice, pine, nine, five, tie, smile, time, fine, rise, drive,
[i:]
[e]
[ɜ :]
[iə]
Pete [pi:t]
pet [pet]
her [hɜ :]
here [hiə]
[ju:]
[ʌ ]
[ɜ :]
[jʊ ə]
tube [tju:b]
bus
[bʌ s]
turn [tɜ :n]
pure [pjʊ ə
[ai]
[i]
[ɜ :]
[aiə]
bye [bai]
Syd [sid]
myrtle [mɜ :tl]
tyre [taiə]
big, fill, kiss, win, mint, mix, sing, ill, sit, is, lip, six, girl, shirt,
skirt, birch, fir, first, circle, bird, dirty, fire, hire, tired, admire,
wire, desire, retire.
E
me, he, these, even, complete, be, Egypt, pet, met, pen,
men, chess, well, ten, intend, egg, bed, red, net, her, serve,
perfect, perch, verse, berth, here, severe, sincere, mere,
interfere.
U
blue, use, amuse, accuse, tulip, duke, Tuesday, tube,
mute, student, but, sun, bus, cut, rub, fun, hunt, just, jump,
burn, burst, hurt, church, fur, turn, curl, Thursday, purse,
purpose, pure, cure, endure, mature, secure, demure, caricature
Y
type, myth, Syd, physics, crystal, rhythm, symbol,
system, myrtle, myrrh, tyre, lyre, pyre
combinations:
внешность; reserved – скрытный, замкнутый ; calm -
bye, my, fly, buy, try, rye, dye, lye, deny, rely, supply,
PRE-TEXT EXERCISES
1. Memorize the following words and word-
Tempered – закаленный, сдержанный; appearance –
7
спокойная ; modest - скромная; to lose one's temper –
потерять терпение; sad – печальный, грустный; a sense of
humour – чувство юмора ; high-heeled shoes – туфли на
высоких каблуках ; sociable- общительная; honesty –
честная; sense of justice – чувство справедливости; stubborn
– упрямая; to dissatisfy – вызывать недовольство;
inclinations – склонность, увлечение; diligent –
старательный, усердный; hard-working – трудолюбивый;
Text 1 A. Read and translate
ABOUT MYSELF
From the very start I should say that it is not an easy
thing to speak about myself as it is hard to have a look at
yourself from aside, but at the same time who knows you better
than you yourself do?
I am a girl of sixteen. When I look at myself in the
mirror I see a blond girl with short straight hair, dark eyes and
a slender figure. As to my appearance I'm rather tall and slim. I
have never thought I'm a beauty, I wish I were more beautiful. I
think that I'm even tempered, rather reserved, calm and modest.
But sometimes I can lose my temper and become either angry
or sad. I like staying alone and sometimes I retreat into my
shell. But at the same time I like my friends, I like to laugh and
joke. I have got a sense of humour. It means I understand
humour and appreciate it.
There are many things in our life I like and some I
dislike. I like when everything is OK. Being happy is one way
of being wise. I like to study because knowledge is useful
sometimes. I'm fond of reading as it gives not only knowledge,
but also wonderful moments of joy and pleasure. I am neither
short nor tall, so I like to wear high-heeled shoes, trousers or
jeans.
I was born on the 25th of April 1985 in the town of
Samara where I live now together with my parents and my
8
younger sister. I was born into a family of a teacher and a
doctor. I was sent to a kindergarten at the age of three as both
my parents were working. At seven I went to school. There I
got a proper training in such subjects as English, Russian,
literature and world culture. I usually did a lot of home
preparation for them and I liked everything I was doing in
them. I really tried hard in them. But despite my efforts I was
not good at Math.
School for me was not only lessons and learning, I had
a lot of friends there.
I am sociable, so I have got a lot of friends among my
schoolmates. As for me, I appreciate people's honesty,
kindness, sense of justice and intelligence. I don't like when
people are rude and aggressive.
I am stubborn at times. But to my mind being
persistent is not always a bad thing. That means if I have an
aim I never leave things half done. At times I feel dissatisfied
with myself, especially when I fail to do something or can't do
things the way they should be done. At the same time I think I
am hard-working and diligent. My greatest problem at school
was talking in front of the class. I always blushed.
Very soon I'll pass my final exams at school and after
a farewell party at the end of June I'll say goodbye to my
teachers. They encouraged me in my desire of choosing my
future career. I faced a new life without school with a mixed
feeling of sadness and joy.
And now a few words about my inclinations. I haven't
got any special hobby, like collecting something, but I'm fond
of reading books. They broaden my outlook. In my opinion,
books are a source of emotional inspiration and romantic
feeling. Besides, books help me to continue my own education.
The time spent on a good book is never wasted. Reading is a
rewarding pastime.
9
And of course I like music! I'm fond of music of the
60-s, like the Beatles, the Rolling Stones and Elvis Priestly.
The songs of the Beatles give me a lot of delight and pleasure.
Besides, I am a great theatregoer. Whenever I have some time
to spare, I go to the theatre. I'm not keen on television.
Sometimes I play different sport games for health and
pleasure. I usually play such games as volleyball, basketball,
tennis, and sometimes football.
And finally, the things I hope to achieve in my life
are: to have a very successful career, so this year after finishing
school I will try to enter the University, to build the house of
my dreams and to find someone in my life to share all that
with.
Task 1. List the following items in the order in which they
come in the text
1. At the same time I think I am hard-working and diligent.
2. I'm fond of reading books. They broaden my outlook.
3. I have never thought I'm a beauty, I wish I were more
beautiful.
4. At seven I went to school.
5. I usually play such games as volleyball, basketball, tennis,
and sometimes football.
6. But despite my efforts I was not good at Math.
Task 2. Put 10 questions to the text.
Task 3. Retell the text in the 3d person singular.
Text 1 B. Read the text “About My Friend” and answer
the following questions:
1. What do people say about me?
2. Who is Dan?
3. What do we do together?
10
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