Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
060505008.doc
Скачиваний:
5
Добавлен:
01.05.2025
Размер:
6.12 Mб
Скачать

Специальная литература

  1. Завьялов П.С. Маркетинг в схемах, рисунках, таблицах. М.: ИНФРА-М, 2000.-206 с.

  2. Кнышова Е.Н. Маркетинг: Учебное пособие. - М.: ФОРУМ: ИНТРА-М, 2002.-282 с.

  3. Котлер Ф., Армстронг Г., Сондерс Д. Основы маркетинга: Пер. с англ. - 2-е Европ.изд. - М.; СПб., К.; Издательский дом «Вильяме», 2002. - 944 с.

  4. Ленин В.И. Полное собрание соч., 5 изд. Т. 29. - М.: Политическая литература, 1977. - С. 301.

  5. Маркс К. Экономические рукописи 1857 - 1861 гг. /Первоначальный вариант «Капитала»/. - М.: Политиздат, 1980. - ч. 1. - 564 с.

  6. Мельниченко Л.Н. Эволюция маркетингового управления: основные этапы и современные тенденции, в журнале: Маркетинг в России и за рубежом №5, 1999.-С. 12.

  7. Спиркин А.Г. Основы философии: Учебн. пособие для вузов. - М.: Политиздат, 1988. - 592 с.

  8. Alexander R.S. Marketing. Rev. ed., Boston: Ginn, 1949. - 839 p.

  9. Alexander R.S., Surface F.M., Elder R.F. Marketing. Boston, New York: Ginn and company, 1944. - 810 p.

  10. Anderson W.T., Bentley C.C., Sharpe L.K. Multidimensional marketing: managerial, societal, philosophical. - Austin, Tex.: Austin Press, 1976. - 324 p.

  11. Bartels R. The history of marketing thought. 2d ed., Columbus, Ohio: Grid inc., 1976.-237 p.

  12. Bass F.M. Mathematical models and methods in marketing. - Homewood, 111., R.D. Irwin, 1961.-545 p.

  13. Beckman T.N. Wholesaling. - New York: Ronald Press, 1926. - 606 p.

  14. Beckman T.N., Held F.E. Collection correspondence and agency practice, 1st ed. New York McGraw-Hill book company, inc., 1925. - 193 p.

187

99. Begg D., Fischer S., Dornbusch R. Economics: 2d ed. - McGraw-Hill International (UK) Limited, - 1991. - 667 p.

  1. Breyer R.F. Quantitative systemic analysis and control. Philadelphia, 1949. - 457 p.

  2. Butler R.S. Marketing methods. New York: A. Hamilton Institute, 1917. -346 p.

  3. Butler R.S., DeBower H., Johns J. Marketing methods and salesmanship. New York: Alexander Hamilton Institute, 1914. - 555 p.

  4. Chain store age. General merchandise-variety store executives ed. / v.57 -Lebhar-Friedman, 1964. - P. 29-30.

  5. Cherington P.T. Advertising as a business force. - Garden City, N.Y. Doubleday, Page & company for the Associated advertising clubs of America, 1913.-256 p.

  6. Clark F.E. Principles of marketing. Rev. ed., New York: The Macmillan company, 1936. - 657 p.

  7. Clark F.E. Principles of marketing. Rev. ed., New York: The Macmillan company, 1922. - 570 p.

  8. Clark F.E. Readings in marketing. - New York: Macmillan, 1924. - 705

P-

108. Colcord D.H. How to get bigger returns from sales literature; how sales and

advertising executives in various lines of business, can produce better sales letters, catalogs, dealer helps, booklets, folders, broadsides, blotters, house organs, envelope enclosures and direct mail advertising. - Chicago: the Bronson Canode printing со., 1928.-128 p.

  1. Converse P.D. Middlemen; who they are and how they operate. - Chicago: The American institute of agriculture, 1922. - 52 p.

  2. Converse P.D. Selling policies. - New York: Prentice-Hall, inc., 1927. -706 p.

Ill .Converse P.D. The elements of marketing. - New York: Prentice-Hall, 1930.-1080 p.

188

  1. Cox R., Anderson W. Т. Theory in marketing. - Chicago: R. D. Irwin, 1949.-340 p.

  2. Cox R., Anderson W.T., Shapiro S. J. Theory in marketing. - Hoomewood 111., R. D. Irwin, 1964.-414 p.

  3. Culliton J.W. The management of marketing costs. Boston: Division of research, Graduate school of business Administration, Harvard Univ., 1948. - 166

P-

115. Deming W.E. Some theory of sampling. New York: John Wiley & Sons,

1950.-602 p.

  1. Deming W.E. Statistical adjustment of data. 1st ed., New York: John Wiley & Sons; London: Chapman & Hall, 1943.-261 p.

  2. Deming W.E. The new economics for industry, government, education. 2nd ed. Cambridge, MA: Massachusetts Institute of Technology, Ctr. for Adv. Eng. Study, 1994.-432 p.

  3. Drucker P.F. Management challenges for the 21st century:lst ed. - New York : HarperBusiness, 1999. - 207 p.

  4. Eastwood R.P. Sales control by qualitative methods. New York: Columbia University Press, 1940. - 311 p.

  5. Egner F. Direct-mail advertising and selling. - New-York and London, Harper & brothers, 1940. - 215 p.

  6. Galloway L., Harmon G.H., Butler R.S. Advertising, selling and credits. New York: A. Hamilton Institute, 1911. - 651 p.

  7. Glassner L. Dime store days. - New York: Viking Press, 1980. - 406 p.

  8. Hoke H.R. Direct mail advertising. - Boston, mass., Bellman publishing company, inc., 1940. - 27 p.

  9. Hoyt C.W. Scientific sales management: a practical application of the principles of scientific management to selling. New Haven, Conn., G.B. Woolson, 1913.-204 p.

  10. Hoyt C.W. The preparation of marketing plan. -New York, 1917. - 22 p.

  11. http://www.america.al.ru

189

127.http://vvrvvw.ciadvertising.org/studies/studeniy97fall/practitioner/osborn/osbo rn5.htm

  1. http://cultinfo.ru

  2. http://www.jtm.ru/expo/mitsui.shtml

  3. http://www.marketingpower.com

  4. http: www.marketsite.narod.ru

  5. http://www.marketologi.ru

  6. http://www.peoples.ru/technics/designer/mccormick/

  7. http://ru.wikipedia.org

  8. http://www.skymark.com/resources/tools/cause.asp

  9. http://www.spartacus.schoolnet.co.uk/USAtu.htm

  10. http://www.top-manager.ru

  11. Ishikawa K. QC circle activities. Tokyo: Union of Japanese Scientists & Engineers, 1958.-120 p.

  12. Juran J.M. Case studies in industrial management. New York: McGraw-Hill, 1955.-24c.

  13. Juran J.M. Quality control handbook. 2d ed. - New York: McGraw-Hill, -1962.-245 p.

  1. Killough H.B. The economics of marketing. New-York and London, Harper & brothers, 1933. - 608 p.

  2. Kotler P. Marketing management: analysis, planning, and control. -Englewood Cliffs, N. J.: Prentice-Hall, 1967. - 628 p.

  3. Kotler P. Principles of marketing. Englewood Cliffs, N. J.: Prentice-Hall, 1980.-728 p.

  4. Kotler P., Armstrong G. Principles of marketing. 10th ed. New Delhi: Prentice-Hall of India Private limited, - 2004. - 661 p.

  5. Levitt T. Innovation in marketing, new perspectives for profit and growth. - New York: McGraw-Hill, 1962. - 253 p.

  6. Levitt T. Marketing for business growth: 2d ed. - New York, McGraw-Hill, 1974.-266 p.

190

  1. Levitt T. The marketing imagination. - New York: Free Press; London: Collier Macmillan, - 1983, - 203 p.

  2. Lewin K. Field theory in social science; selected theoretical papers. Edited by Dorwin Cartwright. 1st ed., New York: Harper. - 1951. - 346 p.

  3. Lewin K. Principles of topological psychology. / translated by Fritz Heider ... and Grace M. Heider /. New York: London, McGraw-Hill book company, inc., 1936.-231 p.

150. Lewin K. The conceptual representation and the measurement of psychological forces. Durham, N. C: Duke university press, 1938. - 247 p.

151. Lewin K. A dynamic theory of personality; 1st ed., New York and London: McGraw-Hill book company, inc., 1935. - 286 p.

  1. Maynard H.H. Marketing northwestern apples. NewYork: The Ronald Press Company, 1923. - 190 p.

  2. Maynard H.H. Principles in marketing. - New York: The Ronald press company, 1927. - 682 p.

  3. Maynard H.H., Weidler W.C., Beckman T.N. Principles in marketing. -Rev. ed., New York: The Ronald press company, 1932. - 790 p.

  4. Maynard H.H., Weidler W.C., Beckman T.N. Principles in marketing. - 3d ed., New York: The Ronald press company, 1939. - 700 p.

  5. Norton L.J., Scranton L.L. The marketing of farm products; principles and problems for students of vocational agriculture. 1st ed., Danville: Interstate printing company, 1931. - 315 p.

  6. Osborn A.F. Applied imagination; principles and procedures of creative thinking. New York: Scribber, 1953. - 317 p.

  7. Philips C.F. Marketing. Boston, New York: Houghton Mifflin, 1938. - 781

P-

159. Plunkett-Powell K. Remembering Woolworth's: a nostalgic history of the

world's most famous five-and-dime / 1 st ed. - New York: St' Martin's Press, 1999. -248 p.

191

160. Pyle J.F. Marketing management. Ypsilanti: Mich. University lithoprinters, 1942.-405 p.

  1. Pyle J.F. Marketing principles, organization and policies. New York, London: McGrew-Hill book company, inc., 1936. - 783 p.

  2. Reilly WJ. Marketing investigations. New York: The Ronald Press Company, 1929.-245 p.

  3. Shively H. H. Introduction to marketing management. Babson Park, Mass., 1941 p.-370 p.

  4. Show A.W. Some problems in market distribution. Cambridge: Harvard University Press, 1915. - 119 p.

  5. Stuart E.H. Utilizing the by-product of a printing business; wherein is told successful experiences with direct mail advertising. - Pittsburgh, 1926. - 99 p.

  6. Thomas B.L. America's 5 & 10 cent stores: the Kress legacy. - New York: John Wiley & Sons, 1997. - 196 p.

  7. Watson. J.B. Psychology, from the standpoint of a behaviorist. Philadelphia and London: J.B. Lippincott company, - 1919. - p. 429.

  8. White P. Marketing research techniques. -New-York and London: Нафег & brothers, 1931.-236 p.

  9. White P. Sales quotas; a manual for sales managers. - New-York and London, Нафег & brothers, 1929. - 254 p.

  10. Wingate J.W, Nolan С A. Fundamentals of selling. - Ohio: Cincinnati, 1969.-595 p.

  1. Wingate J.W., Nolan С A. Fundamentals of selling. 2d ed. - Ohio: Cincinnati, 1979. - 655 p.

  2. Worster D. American environmentalism; the formative period, 1860 -1915.-New York: Wiley, 1973.-234 p.

  3. Worthy J.C. Social responsibility of business; two points of view. -Chicago: Industrial Relations Center, University of Chicago. - 1959.-28 p.

192

СЛОВАРИ

174. Бенжамин Г., Пике М. Экономический и коммерческий словарь: англ.- фр.-рус. -М.: «Международные отношения», 1993. - 342с.

175. Блэк Джон. Экономика: толковый словарь: англ.-рус. / Пер. А.В. Щедрина и др.; Общ. ред. И.М. Осадчая. - М.: ИНФРА - М: Весь Мир, 2000. -

4 830 с.

176. Бобров В.Б. Англо-русский словарь по рекламе и маркетингу. - М.: «Руссо», 2001.-752 с.

177. БСЭ на 3 CD. - Научное издательство «Большая Советская Энциклопедия // статьи «Древний Рим», статья «Маркетинг», статья «Семантическое поле», статья «Бритты», «Классификация», «Психология», «Экономический кризис», «Философия». - Разработка, дизайн ЗАО «Гласнет», 2003.

£ 178. Лингвистический энциклопедический словарь. Под ред. Ярцевой В.Н.

- М.: Сов. Энциклопедия, 1990. - 707 с.

  1. Маркетинг и торговля. Новый англо-русский толковый словарь./ Под общ. ред. Строчевского М. А. - СПб.: «Экономическая школа»,2003. - с. 105.

  2. A comprehensive Etymological dictionary of the English language. — Amsterdam, London, New-York: Elsevier Publishing Company, 1971. - c.375.

181. Britarmica 2001 Deluxe Edition CD-ROM. - Статьи «Principles of

Economics», «Revolution in advertising».

Ш

182.http://business.rin.ru/cgibin/search.pl?action=view&num=http://www.bel.bi

z/glossary/marketing/

183 .http://www.bel.biz/glossary/marketing/

  1. http://www.prgp.ru/glossmar.shtml

  2. Merriam-Webster Collegiate Dictionary, in Britannica 2001 Deluxe Edition CD-ROM. Copyright© 1994. Merriam-Webster Inc., 1994.

»

193

Щ

t>

186. New English — Russian Dictionary. Vol 1. Edited under the Supervision of Prof. E.M. Mednikova and Academ. Yu. D. Apresyan. - M.: Russky Yazyk Publishers, 1993.-832 p.

187.The Shorter Oxford English Dictionary on Historical Principles. - Oxford: Oxford University Press, 1973. - с 230.

194