- •Методические указания по практической работе по дисциплине «иностранный язык с учетом специализации (английский)» для студентов специальности 08 05 02 «Экономика и управление на предприятии (отрасли)»
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3.Read the text again and answer the questions:
- •3. What types of taxes do you know?
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3.Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3.Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •Inflation.
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1.The economic system.
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •3. И.П.Агабекян, п.И.Коваленко - Английский язык для экономистов.
- •Методические указания по английскому языку по специальности «Менеджмент» (Обучение чтению профессиональных текстов)
- •Unit one what is a manager
- •What are you?
- •Would you like to be a manager? (why/why not?)
- •Vocabulary
- •4. Match the Russian expressions with the English ones:
- •Remember! Наиболее употребительные суффиксы:
- •5. Translate the following words paying attention to the suffixes:
- •6. Read the following text and answer the questions:
- •What is a Manager
- •10. In pairs discuss the following:
- •Additional texts text a
- •11. Read the text and entitle it:
- •12. Look through the text again and pick out all the terms dealing with management.
- •13. In groups, discuss the following questions:
- •14. Read the text and answer the following questions:
- •Managers in Britain and Japan
- •15. Try to guess the meaning of the following words. Use the dictionary if you need.
- •16. Read and act out the dialogue: what makes a good manager
- •17. Take part in the discussion “Managing is a hard job”. Work in pairs. Do you agree or disagree with the statement? Tell your partner why. Unit two marketing today
- •Vocabulary
- •1. Try to guess the meaning of the following words. Use the dictionary if you need.
- •3. Translate the following words paying attention to the suffixes:
- •Read the following text and highlight all the words dealing with marketing: Marketing Today
- •5. Agree or disagree using the following expressions:
- •I agree with you I am afraid you’re wrong
- •6. Complete the following sentences:
- •Speak on:
- •8. In groups discuss your idea of successful marketing and give the definition of a market of multiple choice in your town. Additional texts text a
- •Look through the text and put the parts of it in a logical order: Wholesaling
- •10. Make up a plan of the text. Pick out the key words to each point.
- •11. Discuss the following questions with a partner:
- •12. Read the text. Give a summary of it, using the following phrases:
- •Marketing
- •13. Match the words with their meaning:
- •Unit three market segmentation
- •4. Translate the following words paying attention to the suffixes:
- •5. Read and translate the following text. Pay attention to the word combinations given above it. Market segmentation
- •Additional texts text a
- •11. Discuss in pairs the following questions:
- •12. Read the text and give the main idea of it. Retailing
- •13. Match the words with their meaning:
- •14. Work in pairs. Discuss the following:
- •15. Discuss in groups your idea of a multiple choice market. Unit four the four Ps
- •Vocabulary
- •2. Match the Russian expressions with the English ones:
- •Remember! Наиболее употребительные префиксы:
- •3. Translate the following words paying attention to the suffixes and prefixes:
- •4. What are the most important factors of consumer choice? Read the following text and see if you are right: The Four Ps
- •7. Make a dialogue with your partner speaking on:
- •Additional texts text a
- •9. Read the text and answer the following questions:
- •Chains of Production
- •10. Work in pairs. Speak on the differences between the following channels of distribution.
- •11. Read the following text and entitle it:
- •12. Work in pairs. Discuss the following:
- •13. Read and act out the dialogue:
- •14. Discuss in groups:
- •Unit five How to Win the Market
- •Vocabulary
- •1. Try to guess the meaning of the following words. Use the dictionary if you need.
- •2. Match the Russian expressions with the English ones:
- •3. Translate the following words paying attention to the suffixes and prefixes:
- •4. Read the following text and identify three important things to win the market: How to Win The Market
- •7. In pairs discuss the following:
- •8. Read the text and match charts and graphs with their instructions:
- •2. Decreasing Trends
- •Read the following text, give the main idea and title to it. Use the following phrases:
- •11. Read the text again and say which paragraphs discuss the following questions:
- •12. Read the text and give the summary of it. Marketing Laws: The Law of Duality
- •13. Read and act out the dialogue:
- •Unit six Computers as Tools for Marketing
- •6. Translate the following words paying attention to the suffixes and prefixes:
- •7. Read the following text and put its paragraphs into a logical order: Computers as Tools For Marketing
- •11. Work in pairs. Discuss the following:
- •Additional texts text a
- •12. Read and translate the text. Answer the following questions:
- •Computers in Business
- •13. Read the text and give the title to it.
- •14. Speak on:
- •15. Read and act out the dialogue:
- •16. Work in pairs. Take part in the discussion “Computers and Marketing”:
- •Unit seven High-Tech Skills
- •Vocabulary
- •1. Try to guess the meaning of the following words. Use the dictionary if you need.
- •2. Match the Russian expressions with the English ones:
- •3. Translate the following words paying attention to the suffixes and prefixes:
- •4. Read the text and answer the following question:
- •High-Tech Skills
- •Additional texts text a
- •High-Tech Strategies
- •13. Take part in the discussion “High –Tech Strategy”:
1. Notes to the text:
quasi-governmental - квазиправительственный
bureaucracy - бюрократия
requirement - требование
chairman - председатель
addition - дополнение
to redeem – искупать
comprehensive – всесторонний
to stem - происходить
depository - хранилище
2. Match the following English expressions to their Russian ones:
1. the discount rates a. ключевые услуги
2. lending policies b. продажа ценных бумаг
3. the key services c. учетные ставки
4. dispensing supplies d. экономические цели
5. selling of securities e. кредитная политика
6. economic goals f. распределение поставок
3. Read the text again and answer the questions:
1. What are the functions of the central bank?
2. What is the Federal Reserve System?
3. What are the functions of the Federal Reserve System?
4. What is the structure of the Federal Reserve System?
4. Agree or disagree with the following statements:
1. The central bank of a country performs the government’s banking functions.
2. The Fed is depend on Congress or the President for funding.
3. The Board chairman and vice-chairman are appointed by the president from among the eight Board members, each for four-year terms.
4. Among the key services offered by the Federal Reserve banks to depository institutions in their district are maintaining and dispensing supplies of currency and coin.
5. The Federal Reserve Board members make up a minority of the voting members of the Federal Open Market Committee.
5. Discuss in pairs:
1. The functions of the central bank.
2. The functions of the Federal Reserve System.
3. The structure of the Federal Reserve System.
Unit 6.
Financial Markets.
Discuss in pairs:
Do you know:
1. What is a financial market?
2. What is the money market created for?
Read the text and see if your ideas are right.
Financial markets provide a forum in which suppliers of funds and demanders of loans and investments can transact business directly. Whereas the loans and investments of institutions are made without the direct knowledge of the suppliers of funds (savers), suppliers in the financial markets know where their funds are being lent or invested. The two key financial markets are the money market and the capital market. Transactions in short-term debt instruments, or marketable securities, take place in the money market. Long-term securities (bonds and stocks) are traded in the capital market.
The money market is created by a financial relationship between suppliers and demanders of short-term funds, which have maturities of one year or less. The money market exists because certain individuals, businesses, governments and financial institutions have temporarily idle funds that they wish to put in some type of liquid assets or short-term, interest-earning instruments. At the same time, other individuals, businesses, governments and financial institutions find themselves in need of seasonal or temporary financing. The money market thus brings together these suppliers and demanders of short-term liquid funds.
The capital market is a financial relationship created by a number of institutions and arrangements that allows the suppliers and demanders of long-term funds -- funds with maturities of more than one year – to make transactions. The backbone of the capital market is formed by the various securities exchanges that provide a forum for debt and equity transactions. Major securities traded in the capital market include bonds and both common and preferred stock.
All securities, whether in the money or capital markets, are initially issued in the primary market. This is the only market in which the corporate or government issuer is directly involved in the transaction and receives direct benefit from the issue – that is, the company actually receives the proceeds from the sale of securities. Once the security begins to trade among individuals, businesses, government or financial institutions, savers and investors, they become part of the secondary market. The primary market is the one in which «new» securities are sold; the secondary market can be viewed as an «issued» or «preowned» securities market.
During the last two decades the Euromarket – which provides for borrowing and lending currencies outside their country of origin – has grown quite rapidly. The Euromarket provides multinational companies with an «external» opportunity to borrow or lend funds with the additional feature of less government regulation.