- •Методические указания по практической работе по дисциплине «иностранный язык с учетом специализации (английский)» для студентов специальности 08 05 02 «Экономика и управление на предприятии (отрасли)»
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3.Read the text again and answer the questions:
- •3. What types of taxes do you know?
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3.Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3.Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •Inflation.
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1.The economic system.
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •1. Notes to the text:
- •2. Match the following English expressions to their Russian ones:
- •3. Read the text again and answer the questions:
- •4. Agree or disagree with the following statements:
- •5. Discuss in pairs:
- •3. И.П.Агабекян, п.И.Коваленко - Английский язык для экономистов.
- •Методические указания по английскому языку по специальности «Менеджмент» (Обучение чтению профессиональных текстов)
- •Unit one what is a manager
- •What are you?
- •Would you like to be a manager? (why/why not?)
- •Vocabulary
- •4. Match the Russian expressions with the English ones:
- •Remember! Наиболее употребительные суффиксы:
- •5. Translate the following words paying attention to the suffixes:
- •6. Read the following text and answer the questions:
- •What is a Manager
- •10. In pairs discuss the following:
- •Additional texts text a
- •11. Read the text and entitle it:
- •12. Look through the text again and pick out all the terms dealing with management.
- •13. In groups, discuss the following questions:
- •14. Read the text and answer the following questions:
- •Managers in Britain and Japan
- •15. Try to guess the meaning of the following words. Use the dictionary if you need.
- •16. Read and act out the dialogue: what makes a good manager
- •17. Take part in the discussion “Managing is a hard job”. Work in pairs. Do you agree or disagree with the statement? Tell your partner why. Unit two marketing today
- •Vocabulary
- •1. Try to guess the meaning of the following words. Use the dictionary if you need.
- •3. Translate the following words paying attention to the suffixes:
- •Read the following text and highlight all the words dealing with marketing: Marketing Today
- •5. Agree or disagree using the following expressions:
- •I agree with you I am afraid you’re wrong
- •6. Complete the following sentences:
- •Speak on:
- •8. In groups discuss your idea of successful marketing and give the definition of a market of multiple choice in your town. Additional texts text a
- •Look through the text and put the parts of it in a logical order: Wholesaling
- •10. Make up a plan of the text. Pick out the key words to each point.
- •11. Discuss the following questions with a partner:
- •12. Read the text. Give a summary of it, using the following phrases:
- •Marketing
- •13. Match the words with their meaning:
- •Unit three market segmentation
- •4. Translate the following words paying attention to the suffixes:
- •5. Read and translate the following text. Pay attention to the word combinations given above it. Market segmentation
- •Additional texts text a
- •11. Discuss in pairs the following questions:
- •12. Read the text and give the main idea of it. Retailing
- •13. Match the words with their meaning:
- •14. Work in pairs. Discuss the following:
- •15. Discuss in groups your idea of a multiple choice market. Unit four the four Ps
- •Vocabulary
- •2. Match the Russian expressions with the English ones:
- •Remember! Наиболее употребительные префиксы:
- •3. Translate the following words paying attention to the suffixes and prefixes:
- •4. What are the most important factors of consumer choice? Read the following text and see if you are right: The Four Ps
- •7. Make a dialogue with your partner speaking on:
- •Additional texts text a
- •9. Read the text and answer the following questions:
- •Chains of Production
- •10. Work in pairs. Speak on the differences between the following channels of distribution.
- •11. Read the following text and entitle it:
- •12. Work in pairs. Discuss the following:
- •13. Read and act out the dialogue:
- •14. Discuss in groups:
- •Unit five How to Win the Market
- •Vocabulary
- •1. Try to guess the meaning of the following words. Use the dictionary if you need.
- •2. Match the Russian expressions with the English ones:
- •3. Translate the following words paying attention to the suffixes and prefixes:
- •4. Read the following text and identify three important things to win the market: How to Win The Market
- •7. In pairs discuss the following:
- •8. Read the text and match charts and graphs with their instructions:
- •2. Decreasing Trends
- •Read the following text, give the main idea and title to it. Use the following phrases:
- •11. Read the text again and say which paragraphs discuss the following questions:
- •12. Read the text and give the summary of it. Marketing Laws: The Law of Duality
- •13. Read and act out the dialogue:
- •Unit six Computers as Tools for Marketing
- •6. Translate the following words paying attention to the suffixes and prefixes:
- •7. Read the following text and put its paragraphs into a logical order: Computers as Tools For Marketing
- •11. Work in pairs. Discuss the following:
- •Additional texts text a
- •12. Read and translate the text. Answer the following questions:
- •Computers in Business
- •13. Read the text and give the title to it.
- •14. Speak on:
- •15. Read and act out the dialogue:
- •16. Work in pairs. Take part in the discussion “Computers and Marketing”:
- •Unit seven High-Tech Skills
- •Vocabulary
- •1. Try to guess the meaning of the following words. Use the dictionary if you need.
- •2. Match the Russian expressions with the English ones:
- •3. Translate the following words paying attention to the suffixes and prefixes:
- •4. Read the text and answer the following question:
- •High-Tech Skills
- •Additional texts text a
- •High-Tech Strategies
- •13. Take part in the discussion “High –Tech Strategy”:
1. Notes to the text:
supplier – поставщик
to transact – проводить
maturity - зрелость
asset – актив
demander - податель заявки
backbone - основа
benefit - выгода
initially - первоначально
to borrow - заимствовать
2. Match the following English expressions to their Russian ones:
1. transact business a. финансовые отношения
2. financial relationship b. долгосрочный капитал
3. direct benefit c. заключить сделку
4. provides for borrowing d. рынок ценных бумаг
5. long-term funds e. прямая выгода
6. securities market f. предусматривает заимствования
3. Read the text again and answer the questions:
1. What is financial market?
2. What are two keys of financial markets?
3. What is Euromarket?
4. Agree or disagree with the following statements:
1. The primary market is the one in which «new» securities are sold.
2. The money market exists because certain individuals, businesses, governments and financial institutions have constant idle funds.
3. Long-term securities (bonds and stocks) are traded in the capital market.
4. The backbone of the money market is formed by the various securities exchanges that provide a forum for debt and equity transactions.
5. All securities, whether in the money or capital markets, are initially issued in the secondary market.
5. Discuss in pairs:
1. Financial market.
2. Two keys of financial markets.
3. The Euromarket.
Unit 7.
Inflation.
Discuss in pairs:
1. What is inflation?
2. What is deflation?
Read the text and see if your ideas are right.
Everyone is familiar with the way prices of goods and services behave in the marketplace. They usually go up. The phenomenon of rising prices is called inflation. Since the economy includes multitudes of prices, and all do not rise or fall at the same time, it is convenient to use the concept of an average price and describe inflation as a continuing rise in the level of the average price, or the general price level.
The inflation rate is the rate of change (or the percentage change) in the general price level over a specified time period, usually a year. An increase in the inflation rate means that prices are rising at a faster rate. A decrease in the inflation rate means that prices in general are not rising as quickly as before; it does not mean that prices are falling. The term disinflation is often used to describe a declining inflation rate. If prices in general do not change, a situation of zero inflation exists.
Rapidly rising prices may lead to a situation called hyperinflation. Many countries have experienced hyperinflation, some very recently, with inflation rates reaching hundreds of percentage points in a matter of months.
The phenomenon of falling prices is known as deflation. It is the opposite of inflation.
Economies have also experienced a situation known as stagflation. This occurs when a high rate of inflation is accompanied by a high level of unemployment This presents a dilemma for policy makers, as attempts to cure one problem invariably make the other one worse. The cherished goal of every country has been to keep both problems under control to avoid the heavy costs they inflict on people.
Inflation and the purchasing power of money are inversely related. Inflation causes the purchasing power of money to fall. The purchasing power of money (also known as the value of money) is the amount of goods and services that one unit of money can buy. When prices rise, the same goods cost more in terms of dollars, and the dollar's value in terms of those goods falls.
Inflation is commonly measured with the aid of a price index. A price index is a statistical device to measure price changes between a base period and a subsequent period. Economists use many different price indices. The consumer price index (CPI) is the most popular index for tracking inflation in the United States. The CPI measures the average change in the prices paid by urban consumers for a fixed basket of goods and services. The statistics for this index are compiled by the Bureau of Labor Statistics of the U.S. Department of Labor, which publishes them monthly.