5. Agree or disagree using the following expressions:

for agreement for disagreement

I agree with you I am afraid you’re wrong

You are right I am not quite sure

1. Marketing is an old science.

2. In a market of multiply choice, it is sufficient to produce a product, which satisfies the customers’ basic needs.

3. Companies need to be constantly engaged in product development, if they wish to grow and make profits.

4. Choice doesn’t make marketing work.

5. Multiply choice for the consumer is the motor that drives the marketing vehicle.

6. Complete the following sentences:

1. Salesmanship is the art …	a) of founding out what the other person wants, then manufacturing it for him.
2. Multiple choice for the consumer is…	b) marketing work.
3. Choice makes …	c) constantly engaged in product development, if they wish to grow and make profits.
4. Marketing is the art…	d) of manufacturing something and making another person want it.
5. Companies need to be …	e) the motor that drives the marketing vehicle.

GET TALKING

7. Speak on:

1. The fundamental difference between salesmanship and marketing.

2. The key elements of marketing.

3. The driving force of marketing.

4. The best way to win long-term loyalty to product.

8. In groups discuss your idea of successful marketing and give the definition of a market of multiple choice in your town. Additional texts text a

9. Look through the text and put the parts of it in a logical order: Wholesaling

a. Two-third of the wholesaling middlemen is merchant wholesalers who take title to the goods they deal in. There are also agent middlemen who negotiate purchases or sales or both. They don’t take title to the goods they deal in. Sometimes they take possession though. These agents don’t earn salaries. They receive commissions. This is a percentage of the value of the goods they sell.

b. Wholesaling is often a field of small business, but there is a growing chain movement in the western countries. About a quarter of wholesaling units accounts one-third of total sales.

c. Wholesaling is a part of the marketing system. It provides channels of distribution which help to bring goods to the market. Generally indirect channels are used to market the manufacturer to the wholesaler, from the retailer to the consumer or through more complicated channels. A direct channel moves goods from the manufacturer or producer to the consumer.

10. Make up a plan of the text. Pick out the key words to each point.

GET TALKING

11. Discuss the following questions with a partner:

1. What is the aim of the wholesaling?

2. How can you describe a direct channel of distribution?

3. What is an indirect channel of distribution?

4. What channel of distribution is preferable?

5. Is there any difference between a merchant wholesaler and an agent middleman? What is the difference?

TEXT B