Score level criteria

Excellent: relevant to assigned model.

Good: relevant number of intonation groups but lack of pausation and melodic contour accuracy.

Fair: limited knowledge, inadequate tone marks at times, inadequate commentary.

Poor: not enough to evaluate.

Score – mark

12-11 - 5

10-8 - 4

7-5 - 3

4-… - 2

2.9. Reading Technique

• Delimit the message into intonation groups, utterances, phonopassages. Use the set of symbols to mark the pauses.

• Try and consider the accentuation relief of the intonation groups (syntagmas). Beat out the time while trying the rhythmic groups.

• Concentrate on the pitch patterns of the syntagmas, their constituents, namely, the pre-head, the head and the nucleous.

• Try and focus on the manner of presentation. Is it expressive? Is it dull? What means of expressiveness are observed here? Pre-terminal kinetic stress? Double force of articulation? Pre-nuclear stress reduction? Nuclear tone-shift?

• Be careful to properly make breaks while reading the intonation groups one after another. Observe the specifics of timing.

• Get ready to present the message about the advertising campaigns to the best advantage.

III. Project work

Prepare to advertise ‘Porchester Tour Company Package Holidays’ and ‘Hotel ‘Caliente’ Barcelona’. Choose one of the samples offered.

• try to revise the model samples for study and analysis (A, B) as a preliminary exercise.

• observe the specifics of expressive means that are appropriately used in this sort of delivery.

• try to thoroughly analyse the referent of the message and think over the manner of presentation.

• choose the most effective pitch patterns and expressive means of intonation to sound informative, persuasive, amusing and artistic.

• be careful to vary your voice volume as well as your rate.

• use the assessment form to evaluate each other’s presentation techniques.

If possible record your performance and use the recording for feedback

			excellent
		good
	fair
poor

• articulation

• pitch patterns

• rhythm

• rate

• volume

Sample A

Porchester Tour Company (PTC), a medium-sized tour operator based on the south coast of England, has been receiving a growing number of complaints. Customers are dissatisfied with the standard of PTC’s package holidays; many claim the company makes misleading statements in its brochures.

Annabel Kingstone chose a two-week holiday in Greece. PTC’s brochure promised:

• peace and relaxation off the beaten track on a little-known island of great beauty, charm and tranquility;

• frequent ferry services to the mainland;

• miles of empty golden sands;

• traditional Greek hospitality in a comfortable family-run hotel full of local atmosphere;

• lovely sunset walks through olive groves.

When Ms Kingstone arrived, however, she found a sprawling resort overflowing with tourists. The nearest beach to the hotel was a kilometer away and rocky, there was one olive grove on the other side of the island, no traditional Greek dishes were served at the hotel which was staffed entirely by non-Greeks, the whole island was full of fast-food outlets and noisy bars and had a holiday-camp atmosphere. Escaping to the mainland didn’t prove quite so easy either – the frequent ferry services’ ran only three times a week and were very crowded.

On her return to the UK, Ms Kingstone wrote a letter of complaint to PTC but was refused a refund on her holiday. She was so dissatisfied, she wrote to the local paper, the Porchester Gazette, suggesting it might like to ‘expose PTC’s disgraceful business practices’. The paper followed up her story.

Having interviewed Ms Kingstone, the Porchester Gazette requested an interview with PTC to get the company’s side of the story. The request was granted and the interview was set up at PTC’s offices.

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Sample B