- •Delivering a lecture
- •I. Input materials
- •1.1. Rhetoric strategy.
- •1.2. Signposts.
- •1.3. Style forming factors.
- •1.5. Delimitation of Discourse
- •1.6. Samples for Study and Analysis. Sample a
- •Good morning!
- •Notions of Style
- •II. Skills Development
- •2.7. Auditory Test
- •Score level criteria
- •Score Mark
- •2.8. Reading Technique
- •III. Project work
- •Sample a Forms of Address in Great Britain
- •Sample b Apologizing and Making Excuses
- •Score level criteria
- •Module 2 making a political speech
- •I. Input materials.
- •Rhetoric strategy.
- •Style forming factors:
- •Tunes (melody contours)
- •Combined tunes
- •1.5. Samples for study and analysis
- •Part of a Political Speech
- •Part of a Political Speech
- •The Common Market Negotiations
- •II. Skills development
- •2.7. Auditory Test
- •Score level criteria
- •2.8. Reading Technique
- •III. Project work
- •Score level criteria
- •Making business presentations
- •I. Input materials
- •1.1. Rhetoric strategy.
- •1.2. Style forming factors
- •1.4. Rhythm
- •1.5. Samples for Study and Analysis
- •The Director of the Milk Marketing Board giving a presentation about key trends
- •Public Ownership
- •II. Skills Development
- •2.7. Auditory Test
- •Analyse these combined tunes:
- •Score level criteria
- •2.8. Reading Technique
- •III. Project work
- •Score level criteria
- •Advertising
- •I. Input materials
- •1.1. Rhetoric strategy.
- •Ways of Advertising
- •1.2. Style forming factors
- •1.3. Questions for preliminary exercise
- •Informative? – persuasive? – amusing? – well-made? – artistic?
- •1.4. Invariant phonostylistic peculiarities
- •1.5. Expressive means of English Intonation
- •Irregular pre-heads
- •Reading
- •1.6. Samples for Study and Analysis tv Commercials
- •Radio Commercials
- •Advertising Campaigns
- •II. Skills Development
- •2.8. Auditory Test
- •Score level criteria
- •2.9. Reading Technique
- •III. Project work
- •Hotel ‘Caliente’ Barcelona
- •Score level criteria
- •Peculiarities of the drama
- •I. Input materials.
- •1.1. Rhetoric strategy
- •1.2. Style forming factors
- •1.3. Invariant phonostylistic peculiarities
- •Delivering a lecture Sample a s f s
- •Sample b s
- •Making a Political Speech Sample a
- •Sample b
- •Making Business Presentation Sample a
- •Sample b
- •Advertising Sample a
- •Sample b
- •1.5. Voice Volume
- •Delivering a Lecture
- •Making a Political Speech
- •Making Business Presentation
- •Advertising
- •Extract One
- •1.6. Samples for Study and Analysis
- •Dramatic Monologue One
- •Dramatic Monologue Two
- •The Metropolitan Playhouse Productions
- •II. Skills Development
- •2.8. Auditory Test
- •Score level criteria
- •2.9. Reading Technique
- •III. Project work
- •Score level criteria
- •Interviewing
- •I. Input materials
- •1.1. Rhetoric strategy
- •1.2. Using questions for control
- •1.3. Style forming factors
- •1.4. Invariant phonostylistic peculiarities
- •1.5. Specifics of the Pre-nuclear Pitch Change (the Head)
- •1.6. Samples for Study and Analysis
- •Linguistic Gaps
- •II. Skills development
- •2.5. Auditory Test
- •Score level criteria
- •2.6. Reading Technique
- •III. Project Work
- •Interview with Carl Sagan
- •Interview with Nigel Dempster
- •Score level criteria
- •Everyday talks
- •I. Input materials
- •1.1. Rhetoric strategy
- •1.2. Style forming factors
- •1.3. Invariant phonostylistic peculiarities
- •1.4. Weakform Words
- •II. Samples for Study and Analysis
- •Extract from a Spy Story
- •II. Skills Development
- •2.7. Auditory Test
- •Score level criteria
- •2.8. Reading Technique
- •III. Project Work
- •Finding Somewhere to Live
- •The Ladies’ Dress Department
- •Score level criteria
- •Fairy tale rhetoric and language teaching
- •I. Input materials
- •1.1. Rhetoric strategy
- •1.2. Invariant phonostylistic peculiarities
- •1.3. Pragmaphonetic modeling
- •1.4. Samples for study and analysis
- •Snow White and Rose Red
- •The Happy Prince
- •II. Skills Development
- •2.6. Auditory Test
- •Score level criteria
- •2.7. Reading Technique
- •III. Project work
- •3.1. Reading Technique
- •The Star-child
- •The Young King
- •3.2. Drama Technique
- •Goldilocks and the Three Bears
- •Little Red Riding Hood and the Wolf
- •Supplement Effective Presentation Technique
- •How we breathe
- •Types of Breathing
- •Diaphragmatic Breathing for Speech
- •Exercises for Diaphragmatic Breathing and Control
- •Exercises for Breath Control
- •Overcoming speech fright
- •Delivering the Speech
- •Using Your Body to Communicate
- •Dimensions of Nonverbal Communication
- •Adapting Nonverbal Behavior to Your Presentations
- •References
- •Contents
1.6. Samples for Study and Analysis tv Commercials
A
1
Unique … with an inner fire. There’s something irresistable about natural beauty. And there is no mistaking the brilliance that lasts forever.
2
''Only cows, that are made to feel special, can produce so silver butter as mild and smooth as new “Anchor Reserve”.
3
Blur with the universal from the new album “The Great Escape”… Fifteen new songs including the number one single ‘Country House’… “the Great Escape“! The Album of the ear! From “Blur”.
4
Kellog’s fruit and fibre’s delicious combination of fruit, nuts and flakes means you never know what’s gonna come next. For instance, one minute it’s … and the next it might be … See what I mean? Absolutely delicious! Kellogs fruit and fibre! Every mouthful is a new experience.
5
Which fabric conditioner has a softness that feels this good against your skin? |Everybody feels good in Lenor.
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Radio Commercials
B
1
Give your family a treat with Beefy! The tenderiest juiciest steak that ever got inside a tin!
Large chunks of prime meat and rich-rich gravy to give you satisfaction every time! Just make a pastry case and empty in a tin of Beefy. Result? The best steak – pie your family ever tasted! Go on! Stake your reputation on it! Beefy!
2
Only ‘Carvers’ can do a job like this! Because only ‘Carvers’ have the new superdrive electric powerpack! Ordinary powertools have ordinary motors. But ‘Carvers’ have a powerpack and its power that packs a punch! See how they can saw!
Power saw! And drill power drill! And send power send! ‘Carvers’ powerpack power tools. Lend more power to your elbow! ‘Carvers’. See them now at your local powerpack stockest.
[6]
Sample C
Advertising Campaigns
Coca-cola had always been a very traditional company, which stood for old family values and small-town America. Many saw it just the company which epitomized the American dream. A completely different image was held by Coke’s biggest rival, Pepsi- a far more youthful one. It was due to the Pepsi Generation Advertising Campaigns of the 1960s and early ’70s that Pepsi had become the drink of the young and fashionable. These adverts ate away gradually at the dominant position of Coca-Cola in the market, but nevertheless in the early ’70s there were still two bottles of Coke being sold to every one bottle of Pepsi.
In 1976 Pepsi launched a clever new advertising campaign – the Pepsi Challenge. In these ads, members of the public were asked to take a blind taste test comparing Pepsi to Coke. Time and time again, the ads showed consumers choosing the sweeter taste of Pepsi over that of the more traditional Coke. The effect on public consumption was great, and by the early ’80s, the statistics provided by market research proved that more and more Americans were switching from Coke to Pepsi – a cause of serious concern for the management of Coke.
But Pepsi was not standing still either and in the early ’80s also experienced a change of management. Their new chief executive officer, Roger Enrico, decided that the message of the Pepsi Challenge had been made clear enough and that what their advertising needed was more youth and glamour. So, in 1984 the famous popstar Michael Jackson launched a new advertising campaign for Pepsi. At this time, he was at the peak of his career, a megastar, having sold 40 million copies of thriller and badge.
His energetic and lively performances and his dynamism symbolized youth and success. And of course the advertising campaign was a success too. In the mind of the American public, Pepsi not only tasted the best, but was backed by the world’s biggest popstar.
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