- •Delivering a lecture
- •I. Input materials
- •1.1. Rhetoric strategy.
- •1.2. Signposts.
- •1.3. Style forming factors.
- •1.5. Delimitation of Discourse
- •1.6. Samples for Study and Analysis. Sample a
- •Good morning!
- •Notions of Style
- •II. Skills Development
- •2.7. Auditory Test
- •Score level criteria
- •Score Mark
- •2.8. Reading Technique
- •III. Project work
- •Sample a Forms of Address in Great Britain
- •Sample b Apologizing and Making Excuses
- •Score level criteria
- •Module 2 making a political speech
- •I. Input materials.
- •Rhetoric strategy.
- •Style forming factors:
- •Tunes (melody contours)
- •Combined tunes
- •1.5. Samples for study and analysis
- •Part of a Political Speech
- •Part of a Political Speech
- •The Common Market Negotiations
- •II. Skills development
- •2.7. Auditory Test
- •Score level criteria
- •2.8. Reading Technique
- •III. Project work
- •Score level criteria
- •Making business presentations
- •I. Input materials
- •1.1. Rhetoric strategy.
- •1.2. Style forming factors
- •1.4. Rhythm
- •1.5. Samples for Study and Analysis
- •The Director of the Milk Marketing Board giving a presentation about key trends
- •Public Ownership
- •II. Skills Development
- •2.7. Auditory Test
- •Analyse these combined tunes:
- •Score level criteria
- •2.8. Reading Technique
- •III. Project work
- •Score level criteria
- •Advertising
- •I. Input materials
- •1.1. Rhetoric strategy.
- •Ways of Advertising
- •1.2. Style forming factors
- •1.3. Questions for preliminary exercise
- •Informative? – persuasive? – amusing? – well-made? – artistic?
- •1.4. Invariant phonostylistic peculiarities
- •1.5. Expressive means of English Intonation
- •Irregular pre-heads
- •Reading
- •1.6. Samples for Study and Analysis tv Commercials
- •Radio Commercials
- •Advertising Campaigns
- •II. Skills Development
- •2.8. Auditory Test
- •Score level criteria
- •2.9. Reading Technique
- •III. Project work
- •Hotel ‘Caliente’ Barcelona
- •Score level criteria
- •Peculiarities of the drama
- •I. Input materials.
- •1.1. Rhetoric strategy
- •1.2. Style forming factors
- •1.3. Invariant phonostylistic peculiarities
- •Delivering a lecture Sample a s f s
- •Sample b s
- •Making a Political Speech Sample a
- •Sample b
- •Making Business Presentation Sample a
- •Sample b
- •Advertising Sample a
- •Sample b
- •1.5. Voice Volume
- •Delivering a Lecture
- •Making a Political Speech
- •Making Business Presentation
- •Advertising
- •Extract One
- •1.6. Samples for Study and Analysis
- •Dramatic Monologue One
- •Dramatic Monologue Two
- •The Metropolitan Playhouse Productions
- •II. Skills Development
- •2.8. Auditory Test
- •Score level criteria
- •2.9. Reading Technique
- •III. Project work
- •Score level criteria
- •Interviewing
- •I. Input materials
- •1.1. Rhetoric strategy
- •1.2. Using questions for control
- •1.3. Style forming factors
- •1.4. Invariant phonostylistic peculiarities
- •1.5. Specifics of the Pre-nuclear Pitch Change (the Head)
- •1.6. Samples for Study and Analysis
- •Linguistic Gaps
- •II. Skills development
- •2.5. Auditory Test
- •Score level criteria
- •2.6. Reading Technique
- •III. Project Work
- •Interview with Carl Sagan
- •Interview with Nigel Dempster
- •Score level criteria
- •Everyday talks
- •I. Input materials
- •1.1. Rhetoric strategy
- •1.2. Style forming factors
- •1.3. Invariant phonostylistic peculiarities
- •1.4. Weakform Words
- •II. Samples for Study and Analysis
- •Extract from a Spy Story
- •II. Skills Development
- •2.7. Auditory Test
- •Score level criteria
- •2.8. Reading Technique
- •III. Project Work
- •Finding Somewhere to Live
- •The Ladies’ Dress Department
- •Score level criteria
- •Fairy tale rhetoric and language teaching
- •I. Input materials
- •1.1. Rhetoric strategy
- •1.2. Invariant phonostylistic peculiarities
- •1.3. Pragmaphonetic modeling
- •1.4. Samples for study and analysis
- •Snow White and Rose Red
- •The Happy Prince
- •II. Skills Development
- •2.6. Auditory Test
- •Score level criteria
- •2.7. Reading Technique
- •III. Project work
- •3.1. Reading Technique
- •The Star-child
- •The Young King
- •3.2. Drama Technique
- •Goldilocks and the Three Bears
- •Little Red Riding Hood and the Wolf
- •Supplement Effective Presentation Technique
- •How we breathe
- •Types of Breathing
- •Diaphragmatic Breathing for Speech
- •Exercises for Diaphragmatic Breathing and Control
- •Exercises for Breath Control
- •Overcoming speech fright
- •Delivering the Speech
- •Using Your Body to Communicate
- •Dimensions of Nonverbal Communication
- •Adapting Nonverbal Behavior to Your Presentations
- •References
- •Contents
Public Ownership
Any surpluses| that a nationalized industry makes| … these are derived (извлекать) from its year-to-year – trading operations| and, of course, these surpluses (избыток) belong to the State unlike in a private company, of course,| where they are issued (['ɪʃuː], издавать) to the shareholders (акционер) by way of dividend. They belong to the State, these trading surpluses,| but,| for the most part,| they’re clawed (притянуто) back into the nationalized industry| to finance (['faɪnæn(t)s]) expansion, to improve|| … plant and machinery. In other words,| they’re used to finance various types of capital investment| so as to make the public corporation as efficient (результативный)| and| … as economic as possible| and to keep down prices.
You might well be thinking,| well,| so much for profit, but what about loss (потеря)? Supposing this public corporation makes a loss … Well, any loss is born by the State. The State,| in fact,| has unlimited liability (ответственность)| …, but, of course,| since it’s a public corporation ultimately it’s the tax-payer (налогоплательщик) who suffers.
… The Government Minister/ whose Department is responsible for a particular industry, this Government Minister has the task of appointing (определять) the Board and its Chairman/ and/ … often the Chairman is a person who comes from private industry.
But the decision as to whether to form a government department or to abolish (отменять) it or, sometimes to merge two departments together, this is entirely in the hands of the Government of the day. New departments are often formed, old departments joined together or even abolished. But with regard (внимание) to other new departments in recent years these have been formed to deal with prices, energy, social security, the environment, in other words, when an issue of national concern arises (возникать), the Government quite often decides to form a new department to deal with that particular issue.
Where does the income of Central Government come from? Well, like most other things in countries, it comes from you and me, it comes from the tax-payers. Tax-payers pay for everything.
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II. Skills Development
2.1. You are going to listen to the samples of making business presentation. Delimit the messages into intonation groups, utterances and phonopassages.
2.2. Listen to the intonation groups identifying their accentuation relief. Single out the rhythmic groups constituting the accentual patterns of the semantic items. Focus on the quantity of proclitics and enclitics of the smallest rhythmic units.
2.3. After you have listened to the messages twice try to concentrate on rhythmic groups beating out the time while practising them. Remember to fasten the rate on proclitics and enclitics.
2.4. Listen to the samples for study and analysis. Try and focus on the pitch patterns:
Sample A e.g.
… we 'all know
… that there have been some 'major changes in our marker |
… 'I’d like to pre'sent the trends |
… I’m not going to talk for long
… to 'four hundred forty million litres |
… over the last ten years |
… ˉand we can expect |
… to just forty two |
… ˉhas changed radically
… considering initial consumer resistance
Sample B e.g.
… 'that’s our 'view of the market position |
… in particular |
… 'as well as our weaknesses
… to 'read in the press |
… in 'this ˙short ˙presentation
… and 'outline our goals |
… it has 'given me great |
… at Rossomon |
… I shall consider |
… and non-financial compensation |
2.5. Try and focus on the tone sequences of the combined tunes. Identify the relations as either coordinative or subordinative:
a) of the overall tune
b) of the adjoining constituent tunes (preposition and post-position subordination)
c) decide which of the two intonation groups is semantically more important
Sample A
We 'all know | that there have been some 'major changes in our market over the last ten years | ˉand we can expect further changes over the next ten years ||
I’m not going to talk for long || 'just long enough | to 'give you an overview | of developments | so that we can discuss the implications ||
Sample B
'First of all | let me say | it has 'given me great | personal satisfaction to 'read in the press | that Rossomon | is con'sidered one of the 'hundred best companies to 'work ˙for in the UK||.
To do this | I shall consider | five 'main headings || namely | remuneration | promotion |training | the environment | and communications ||.
2.6. Listen to the samples to focus on the specifics of melodic contours of the intonation groups (syntagmas). Group them into a) simple and b) compound tunes
Sample A
on this first transparency I
represents the milk product market I
ten years ago I
how it looks now I
the full milk sector I
Sample B
over the last decade I
for the next one I
that we prefer to pay our people I
a bit more money I
we can’t afford to take on as many employees I