Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
штакина л.о..doc
Скачиваний:
14
Добавлен:
16.08.2019
Размер:
782.34 Кб
Скачать

II. Skills Development

2.1. You are going to listen to the samples of television and radio commercials. Delimit the messages into intonation groups. Use the set of symbols to mark the pauses.

2.2. Try and focus on the specifics of delimitation identifying the length of intonation groups. Are they short? Are they long? How many rhythmic groups make up their accentuation relief?

2.3. Listen to the samples for study and analysis to observe the specifics of their pitch patterns. They are expressive for most of the time.

A Samples of TV Commercials

e.g. … there’s ''something irresistable |

… about natural beauty |

… that lasts forever

… ''only cows |

… as ''mild and smooth |

…’ ''Anchor Reserve |

… ''Blur |

… the ''Great Escape |

… ''fifteen 'new songs |

… including the ''number one single |

… ‘''Country House |

… the 'Album of the year |

… 'Kellog’s fruit and fibre’s |

… delicious combination of fruit, nuts and flakes |

… what’s gonna come next |

…Absolutely delicious! |

… Kellogs 'fruit and fibre |

… has a softness |

… ''Everybody |

… 'feels good |

… in Lenor |

B Radio Commercials

… give your family a treat |

… Beefy |

… ''stake your reputation on it |

… ‘''Beefy!

… ''only ‘''Carvers’

… because ''only ‘''Carvers’

… have the ''new ''superdrive |

… e''lectric powerpack |

… have a ''powerpack |

… and its ''power that packs a punch |

… And drill ||

… lend ''more power to ''your elbow |

… ''See them now |

    1. Try and concentrate on the expressive means of intonation:

  • emphatic tones (static and kinetic)

  • irregular pre-head

  • pre-nuclear stress reduction

  • nuclear tone-shifts

  • compound tunes

Single out and group the syntagmas according to the degree of expressiveness. Is there any correlation with the semantic potential of these units? Try and reason your argument.

    1. Try to point out the relations of the adjacent melodic contours. Are they coordinative? Are they subordinative? Comment on the correlation between the semantics and intonation dynamics of the syntagmas.

    2. Consider the timing specifics (length and frequency of pauses). Is it predictable by the emotional setting and semantic potential? Is the rate variable? Why?

    3. Focus on the presenters’ voice volume. Is it appropriately varied and is in accord with the message and emotional setting?

2.8. Auditory Test

Listen and analyse this:

Petal drops! For the girl who wants a petal soft skin! With “Petal drops” moisturizing buffisms you can give your skin a petal fresh softness and fragrance that will last and last the whole day through! Because “Petal drops” is a special blend of mild soapless oils, delicately perfumed herbal essences and the gentlest of terming agents. All combined with loving care. To give that all’s so good to be alive-feeling!

Relax! Petal drop your way to a smooth, silky skin! Choose from two exciting fragrances: new “Petal drops” coriander with its faintly spiced hint of seductiveness or the classic “Petal drops” Lavender!

  • Listen to the radio commercial. Delimit the message. Mark the pauses.

  • Focus on the accented syllables of the intonation groups.

  • Try and carefully mark the intonation observing the degree of expressiveness. Use doubling marks for emphatic static and kinetic tones.

  • Comment on the specifics of the combined tunes.

  • Single out instances of emphatic prominence of the syntagmas.

  • Identify the rhythmic structure of the syntagmas (pointing out the number of them).

E.g. Give your family a treat | with ''Beefy.||| The tenderiest | juciest steak that ''ever got inside a tin! |||

''Large chunks of ''prime meat and ''rich-rich gravy to ''give you ''satisfaction | ''every time! ||

3

- [give your family a treat] –

static emphatic + emphatic Fall Low incomplete

2

- [and ''rich-rich gravy] –

static emphatic + Fall emphatic low incomplete

3

- [to ''give you ''satisfaction] –

static emphatic tones

2

- [''every time] –

static emphatic + emphatic Fall low incomplete

- ''large chunks of ''prime meat –

coordinative relations

- to ''give you ''satisfaction ''every time || –

subordinative relations (pre-position), etc.