Answers Test 1

1 product

6 customers

11 service

2 place

7 want

12 price

3 time

8 producing

13 promote

4 needs

9 developing

14 distribute

5 profit

10 product

1 market

marketer

market, marketing

2 distribute

distributor

distribution

3 compete

competitor

competition

4 advertise

advertiser

advertising, advertisement

5 supply

supplier

supply

6 sponsor

sponsor

sponsorship

7 consume

consumer

consumption

8 produce

producer

product

9 analyse

analyst

analysis

10 research

researcher

research

11 import

importer

import

1 goods

4 demand

7 trends

2 free

5 mix

8 analysis

3 research

6 plan

1 (c) sponsorship

7 (a) market analyst

2 (a) marketing consultancy

8 (a) campaign

3 (c) free market economy

9 (b) distribution, or possibly (a) shipment

4 (b) buyer's market

5 (b) seller's market

10 (b) exporting

11 (c) market share

6 (c) market leader

1 Product

4 Promotion

6 Packaging

2 Price

5 People

7 Phasing

3 Place

f Well, we identified live areas where improvement is necessary.

h The first is product.

b It covers both goods and services offered by the company.

e The second area is place - also called distribution - meaning the movement of goods from the producer to the customer.

g After place, packaging. Packaging includes the packaging materials but, more importantly, all types of added value and customer expectations.

a And then the fourth area is phasing.

d Yes, or timing - getting things where they should be at the right time.

i Promotion.

c Exactly - and the desire to buy the product. And, finally, people, which means colleagues, employees, agents and customers. The idea is to keep everyone happy, make personal contact.

A

B

1 brand identity

1 name

2 brand name

2 valuation

3 brand image

3 unbranded

4 own-brand

4 image

5 brand valuation

5 own-brand

6 unbranded

6 intangible

7 intangible assets

7 loyalty

8 loyalty

8 premium

9 premium brand

9 identity

1 c

4 b

6 a

2 a

5 c

7 b

3 b

1 launched

4 warranty

7 network

2 parts/labour

5 state-of-the-art

8 customer

3 labour/parts

6 after-sales

9 helpline

1 consumer

5 added

8 purchased

2 perishable

6 retailer

9 patent

3 products

7 service

10 flop

4 durables

1 off

4 back

7 to

2 by

5 onto

8 into

3 away

6 on

A

B

1 e

1 a

2 c

2 d

3 d

3 b

4 b

4 e

5 a

5 c

1 False. Budget priced goods are low - priced goods.

2 True

3 True

4 True

5 True

6 False. The factory gate price is the price a manufacturer asks when selling a product to a wholesaler, agent or retailer.

7 False. Production costs are all the expenses a manufacturer has to pay to produce a product, including labour.

8 False. The market price is the typical price that different companies are asking for similar products.

9 True

10 True

11 False. The wholesale price is the price a retailer pays a wholesaler for a product.

1 unit cost

4 price war

6 going rate

2 retail margin

5 budget priced

7 demand curve

3 selling costs

1 c

4 e

6 b

2 f

5 g

7 d

3 a

1 a

5 b

9 a

2 c

6 a

10 a

3 a

7 b

11 b

4 b

8 c

12 a

1 advanced orders

5 premium price

2 break even

6 recommended retail

3 Production costs

7 factory gate

4 high penetration

8 price war

1 agent

5 intermediary

9 customer

2 distributor

6 wholesaler

10 consumer

3 sales representative

7 dealer

11 user

4 retailer

8 exporter