Product development

product mix –

товарна одиниця

product line –

товарний асортимент

convenience goods and services –

товари повсякденного попиту та послуги

shopping goods and services –

товари попереднього вибору та послуги

speciality goods and services –

товари особливого попиту та послуги

industrial goods –

промислові товари

capital goods –

капітальне майно

expensive items –

основні товари постійного попиту

brand –

brand name –

trademark –

national brand –

private brand –

марка

маркова назва

товарний знак

загальнонаціональна марка

марка посередника

generic name -

product manager -

product life cycle –

generating product ideas -

screening -

родова назва

торговий агент

життєвий цикл товару

формування ідей

відбір ідей

Product –

consists of all the tangibles and intangibles that consumers evaluate when deciding whether or not to buy something.

Product mix –

the combination of goods offered by a manufacturer.

Product line –

a group of products that are physically similar or are intended for a similar market.

Convenience goods and services -

product that the consumer wants to purchase frequently and with a minimum of effort.

Shopping goods and services –

products that the consumers buy only after comparing quality and price from a variety of sellers.

Speciality goods and services –

products that have a special attraction to consumers who are willing to go out of their way to obtain them.

Capital goods –

products that cost a lot of money and last a long time, such as factories and machinery.

Expense items –

less costly goods that are used up relatively quickly, such as cleaning fluids and light bulbs.

Brand –

a name, symbol, or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguish them from those of competitors.

Brand name –

group of words or letters comprising a name that differentiates the goods and services of a seller from those of competitors.

Trademark –

a brand that has been given legal protection.

National brand –

the brand name of a national manufacturer (for example, Xerox).

Private brands -

the name given to products by distributors or retailers (also known as „house" or „distributor" brands).

Generic name -

the name of a product category.

Product manager –

co - ordinates all the marketing efforts for a particular product (or product line) or brand.

Product life cycle –

the five-stage theoretical depiction of the process from birth to death of a product class: introduction, rapid, I growth, maturity, saturation, and decline.