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8. Work in pairs to find out about emi (Electrical Musical Industries), one of the world's leading music companies.

Student B: Turn to the Appendix.

Student A: Study this information on EMI.

DATE

EVENT

-

Emi introduced long playing vinil records (LPs)

1952

-

-

Emi introduced stereo LP recordings

1966

-

1983

EMI launched its first compact discs

1944

-

Today

One of the world’s leading music companies

a) Ask and answer questions to find out the history of EMI's products:

Example:

When did EMI introduce long playing vinyl records?

What did it do in 1952?

b) Write a history of EMI’s music production. Use the description of Bic in ex. 5c) to help you.

9. Work in two groups (A and B) and prepare a presentation on the history of a company you have studied to give to a group of university graduates. Use the information below to prepare your presentation.

Introduction

In the introduction you should tell your audience what you are going to say. Use the sequencing words you practised in exc. 4c) to explain the sequence.

'Firstly I'm going to talk to you today about the key developments in the history of the company I work for and then tell you about the company's current position.'

Main Body of the Presentation

Now prepare the body of the presentation. Don't write the presentation, but make notes to help you remember what you want to say. Use the following phrases to tell the listener about the sequence of events:

  • There are (six) key dates in the company's history ...

  • Firstly, in 1950 ...

  • After that ...

  • Is that clear?

  • Lastly ...

  • Now the company is a leader in the field of ...

  • Are there any questions?

  • Thank you very much.

a) Work in pairs, one from Group A and one from Group B:

Student A: Give your presentation to your partner who is a graduate at a local university. Be enthusiastic about your company - you want to impress your partner!

b) Student B: Ask Student A questions at the end of the presentation and comment on the presentation.

c) Now change roles. Student B: Give your presentation to Student A. Student A: Listen, ask questions and comment on the presentation.

10. Self-study task

To find out more information about the topic go to:

  • http://www.bbc.co.uk/news/business/companies/

  • http://www.bbc.co.uk/languages/germany_insideout/east4.shtml

Key Vocabulary (Unit 1)

Nouns:

data

field

founder

industry

manufacture

market

multinational

range

stall

subsidiary

Verbs:

to aim

to negotiate

to operate

to produce

to provide

to supply

Adjectives:

customised

established

throwaway

unemployed

Phrases:

annual report

to be committed to

to be responsible for

business community

to form (found, set up, start) a company

to go on sale

manufacturing right

parent (holding) company