- •Unit 1 Companies
- •2. Work in pairs and discuss what you know about Ford and its history. Now read the magazine article. Ford of Britain
- •3. Match the information about these multinational companies to the correct company.
- •4. Read this history of Dr. Martens shoes. The writer uses the Present tense to make the summary seem “alive”. Dr. Martens always living shoes
- •5. The text is about the French company, Bic. Can you name three of Bic's products? Now quickly read the text to check. Bic’s success in a throwaway world
- •6. Read the information about Boeing, ignoring punctuation for the moment.
- •8. Work in pairs to find out about emi (Electrical Musical Industries), one of the world's leading music companies.
- •Introduction
- •Main Body of the Presentation
- •10. Self-study task
- •Key Vocabulary (Unit 1)
- •Unit 2 Recruitment
- •2. Read the questions and check the meaning of the words in bold. Ask and answer the questions in pairs.
- •3. Which workers normally do these things? Make sentences using the suitable professions.
- •4. Look at the list of expressions describing job requirements, then match the definitions (1-6) to an expression.
- •5. Complete the sentences below using the given words/phrases.
- •7. Prepare to describe a job you would like to do in the future. Make notes on the following:
- •8. Read the introduction to the text. Who is Ricardo Semler? What problem did he have?
- •9. Read the quotes and say if you agree or disagree with them, then discuss the quotes with your partner.
- •A) Where do you think each of the following headings should be placed?
- •11. Read about the letter of application. The Letter of Application
- •12. Read the article. Job swapping
- •13. Self-study task
- •Key Vocabulary (Unit 2)
- •Unit 3 Management Styles
- •3. Read the portraits of managers in five different countries and decide which country each one corresponds to.
- •What are managers?
- •4. Read about management styles and then the stories of people from different countries about their bosses. Management styles
- •My beloved boss…
- •5. Listen to the interview.
- •Choose the correct option:
- •Listen again. What did Mr. Wilkins reply to each question?
- •Self-study task
- •Key Vocabulary (Unit 3)
- •Unit 4 Setting up a Business
- •2. In pairs, decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •3. Read the following expressions and check you understand them. Then discuss the questions using the given phrases.
- •4. Listen to the first part of a seminar and answer the questions.
- •A) Listen to the rest of the seminar. Which of the expressions in ex. 3 does the speaker mention?
- •How to be an entrepreneur
- •44 Or above
- •Between 44 and 22
- •Below 22
- •Answer the questions:
- •Is starting a business for me?
- •Discuss the questions:
- •What could I do?
- •What kind of business can you start? Will it work?
- •How to present ideas to a group
- •Key Vocabulary (Unit 4)
- •Unit 5 Business Environment
- •2. Look at the shopping baskets which show the prices of everyday goods in five countries.
- •3. 'The Big Mac Index' shows how long it takes in different countries to earn enough money to buy a Big Mac with French fries. Look at the information below. The Big Mac Index
- •4. Read the story.
- •Vibrant Business Environment
- •Read the following sentences and match them to possible reasons.
- •Look at the top list which ranks countries according to competitiveness. World beaters: the most competitive countries (previous ranking in brackets)
- •7. The words in bold are connectors that show the writer is adding more information. Read the examples to see how they are used.
- •8. Self-study task
- •Key Vocabulary (Unit 5)
- •Unit 6 Company Performance
- •Read the information below. What’s an annual report?
- •Answer the questions:
- •Ikea sales
- •Ikea purchases
- •4. The newspaper article below is about Marks & Spencer (m&s). Read the first two paragraphs. What were profits like when the text was written? No Quick Respite in Sight for m&s*
- •Read paragraph 3 and say which two sectors Marks & Spencer deals in. Which one is doing well?
- •On the retailing side m&s is involved in various product ranges. Read paragraphs 3-5 and say which of the following are mentioned:
- •Read paragraphs 6, 7, 8, then answer the questions:
- •The text describes the trends for m&s's profits in key markets. Put each word from the box in the table:
- •E) Listen to how the verbs and nouns are pronounced:
- •5. Describing trends
- •European car sales 1991 - 2000
- •Key Vocabulary (Unit 6)
- •Appendix Unit 1
- •8. Student b
- •6. Student b: Look at the graph below which shows cinema attendance for Poland, Germany and Britain.
- •Tapescripts Unit 1 Companies
- •Unit 2 Recruitment
- •Unit 3 Management Styles
- •Unit 4 Setting up a Business
- •Unit 5 Business Environment
- •Contents:
Unit 4 Setting up a Business
Ex. 4
Speaker: Thank you for coming. It's good to see so many young entrepreneurs here. Today I'm going to talk about how to get rich. The American writer Scott Fitzgerald once said 'Let me tell you about the rich. They are very different from you and me'. He's right. The super-rich have a number of personal qualities that make them different. But they aren't all good qualities. Here are some ideas for you entrepreneurs who want to get rich.
Ex. 4 a)
Speaker: Here are some ideas for you entrepreneurs who want to get rich. The first thing is, be mean. You shouldn't be too generous. John Paul Getty, one of the richest men in history, put payphones in the bedrooms of his house so that his friends couldn't make free phone calls. Number two. You should start early. Really rich people know they want to be rich even when they are children. Matthew Freud sold mice to his schoolfriends. He said he would be a millionaire by the time he was twenty-five years old. He was right. Number three. Don't be too extravagant. You mustn't waste your money on stupid things. Bill Gates doesn't wear a suit. He doesn't care about looking good because he doesn't have to look good. If you spend all your money on expensive holidays and presents, you will probably never be rich. Number four. Be confident. You must believe in yourself. Everyone has great ideas but 99.9 percent of us never do anything about them. Anita Roddick, the boss of Body Shop, says 'It's all about having a good idea and having the confidence to sell it to the public'.
Number five. You have to work hard. Work long hours. This is the most important thing. No one ever got rich by sleeping half the day. Rupert Murdoch goes to five o'clock meetings. That's 5.00 in the morning. Bernie Ecclestone, the Formula One billionaire, went to his office at 6.00 in the morning. Every day. Even when he reached the age of seventy.
Number six. Think big. Be ambitious. You shouldn't think about the limits of your business. Sell yourself to the world, not only your home town. Of course there are lots of other...
Ex. 6
interviewer: Judy, you decided to change your life a couple of years ago. What did you do? And why?
Judy: Well, I was working for a language school in France when 1 had the idea. I decided to change my life completely, and so I opened a French creperie called 'Ooh la la' in a place called Kennebunkport, Maine. It's a seaside resort about an hour and 15 minutes north of Boston in the States.
interviewer: OK. And why did you make the change?
JUDY: Well, the main reason was my two teenage boys. Things were not going well for them at school around this time. I just wanted them to have another experience in life, a real experience. We were living in France at the time and decided to create something for them to have an exciting summer job, and so I thought about the US.
interviewer: So how did you set up a business in the States? Was it difficult?
JUDY: Well, a creperie seemed good because it didn't need much investment. I wanted to be near Boston, because I have a sister who lives there, and 1 decided on Kennebunkport because it's just so beautiful. We knew there were a lot of people in summer, and so, after I figured I could make a profit, and the town said we could open a creperie, I set up the place - actually in just 15 days.
interviewer: Fifteen days? Really, extremely quick!
JUDY: Yes, but I have to say I had a lot of help. I had a good friend in Boston. She was working in the restaurant business and so she came over and she helped design the restaurant and all that. And the place is extremely cute, really it's lovely.
interviewer: It seems you obviously enjoy running a business.
JUDY: Oh, yeah. It's a lot of fun in the summertime. It's a beautiful place, and in June Kennebunkport is lobster country. People come from all over the world, go out on the lobster boat trip, ride on the ocean, learn about the life cycle of the lobster and things like that. And fish, of course.
interviewer: Sounds great. And what do the boys think?
judy: They love it, they really love it. The creperie is a wonderful experience for them. They meet and talk to people and make a lot of friends. And you know, in the past they were so quiet, but now they're so much stronger and more confident. It was a good decision.
interviewer: And, finally, the big question, did you make a profit last year?
judy: Well, no! This is a special business in that we really only make money in summer - in June, July, August, maybe September and October. If the trees are beautiful, and the weather is good, we have a lot of people. But the rest of the year there is no money coming in because there aren’t enough people. So we don’t make any real profit. But it is great fun! Change is fun. Everyone should have a small business. I really recommend it.