
- •Unit 1 Companies
- •2. Work in pairs and discuss what you know about Ford and its history. Now read the magazine article. Ford of Britain
- •3. Match the information about these multinational companies to the correct company.
- •4. Read this history of Dr. Martens shoes. The writer uses the Present tense to make the summary seem “alive”. Dr. Martens always living shoes
- •5. The text is about the French company, Bic. Can you name three of Bic's products? Now quickly read the text to check. Bic’s success in a throwaway world
- •6. Read the information about Boeing, ignoring punctuation for the moment.
- •8. Work in pairs to find out about emi (Electrical Musical Industries), one of the world's leading music companies.
- •Introduction
- •Main Body of the Presentation
- •10. Self-study task
- •Key Vocabulary (Unit 1)
- •Unit 2 Recruitment
- •2. Read the questions and check the meaning of the words in bold. Ask and answer the questions in pairs.
- •3. Which workers normally do these things? Make sentences using the suitable professions.
- •4. Look at the list of expressions describing job requirements, then match the definitions (1-6) to an expression.
- •5. Complete the sentences below using the given words/phrases.
- •7. Prepare to describe a job you would like to do in the future. Make notes on the following:
- •8. Read the introduction to the text. Who is Ricardo Semler? What problem did he have?
- •9. Read the quotes and say if you agree or disagree with them, then discuss the quotes with your partner.
- •A) Where do you think each of the following headings should be placed?
- •11. Read about the letter of application. The Letter of Application
- •12. Read the article. Job swapping
- •13. Self-study task
- •Key Vocabulary (Unit 2)
- •Unit 3 Management Styles
- •3. Read the portraits of managers in five different countries and decide which country each one corresponds to.
- •What are managers?
- •4. Read about management styles and then the stories of people from different countries about their bosses. Management styles
- •My beloved boss…
- •5. Listen to the interview.
- •Choose the correct option:
- •Listen again. What did Mr. Wilkins reply to each question?
- •Self-study task
- •Key Vocabulary (Unit 3)
- •Unit 4 Setting up a Business
- •2. In pairs, decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •3. Read the following expressions and check you understand them. Then discuss the questions using the given phrases.
- •4. Listen to the first part of a seminar and answer the questions.
- •A) Listen to the rest of the seminar. Which of the expressions in ex. 3 does the speaker mention?
- •How to be an entrepreneur
- •44 Or above
- •Between 44 and 22
- •Below 22
- •Answer the questions:
- •Is starting a business for me?
- •Discuss the questions:
- •What could I do?
- •What kind of business can you start? Will it work?
- •How to present ideas to a group
- •Key Vocabulary (Unit 4)
- •Unit 5 Business Environment
- •2. Look at the shopping baskets which show the prices of everyday goods in five countries.
- •3. 'The Big Mac Index' shows how long it takes in different countries to earn enough money to buy a Big Mac with French fries. Look at the information below. The Big Mac Index
- •4. Read the story.
- •Vibrant Business Environment
- •Read the following sentences and match them to possible reasons.
- •Look at the top list which ranks countries according to competitiveness. World beaters: the most competitive countries (previous ranking in brackets)
- •7. The words in bold are connectors that show the writer is adding more information. Read the examples to see how they are used.
- •8. Self-study task
- •Key Vocabulary (Unit 5)
- •Unit 6 Company Performance
- •Read the information below. What’s an annual report?
- •Answer the questions:
- •Ikea sales
- •Ikea purchases
- •4. The newspaper article below is about Marks & Spencer (m&s). Read the first two paragraphs. What were profits like when the text was written? No Quick Respite in Sight for m&s*
- •Read paragraph 3 and say which two sectors Marks & Spencer deals in. Which one is doing well?
- •On the retailing side m&s is involved in various product ranges. Read paragraphs 3-5 and say which of the following are mentioned:
- •Read paragraphs 6, 7, 8, then answer the questions:
- •The text describes the trends for m&s's profits in key markets. Put each word from the box in the table:
- •E) Listen to how the verbs and nouns are pronounced:
- •5. Describing trends
- •European car sales 1991 - 2000
- •Key Vocabulary (Unit 6)
- •Appendix Unit 1
- •8. Student b
- •6. Student b: Look at the graph below which shows cinema attendance for Poland, Germany and Britain.
- •Tapescripts Unit 1 Companies
- •Unit 2 Recruitment
- •Unit 3 Management Styles
- •Unit 4 Setting up a Business
- •Unit 5 Business Environment
- •Contents:
2. In pairs, decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
a sole trader a partnership a private limited company
Advantages:
1.You have total control of your business.
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This is a good way of sharing the pressure and work of starting a business.
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The financial risks that you are taking are restricted.
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You can increase your capital by selling shares.
Disadvantages:
1. There is a danger that conflicts of personality could ruin your business.
2. It may be difficult to expand.
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You may have to sell your possessions if the company goes into debt.
3. Read the following expressions and check you understand them. Then discuss the questions using the given phrases.
be ambitious
be confident
be good with figures
be good with people
be extravagant
be mean
have a sense of humour
be generous
be tolerant
work long hours
be flexible
know your strengths and weaknesses
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Which jobs do you need the qualities for?
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Which qualities do you think you have?
3. What qualities and habits do you think are necessary to be successful entrepreneur?
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4. Listen to the first part of a seminar and answer the questions.
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Who is the seminar for?
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What is the topic?
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A) Listen to the rest of the seminar. Which of the expressions in ex. 3 does the speaker mention?
(CD) b) Listen again and complete the notes below:
How to be an entrepreneur
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Be mean. You shouldn’t _ .
2. You should start _ .
3. You mustn’t_ your money. Bill Gates doesn’t care about looking good because he doesn’t have to _ .
4. Be confident. You must _ in yourself.
5. You have to work _ .
c) Work with a partner. How are the words below connected to the seminar?
Payphone mice suit 5 o’clock
d) Discuss in pairs. Do you think you would be a good entrepreneur? Why/ why not?
5. Do the questionnaire and then compare your answers with a partner.
How do you rate as an entrepreneur?
Have you got what it takes to run your own business?
For each of the following questions, tick the answer which comes closest to what you feel about yourself.
1. Are you a self-starter?
a. I only make an effort when I want to.
b. If someone explains what to do, then I can continue from there.
c. I make my own decisions. I don't need anyone to tell me what to do.
2. How do you get on with other people?
a. I get on with almost everybody.
b. I have my own friends and I don't really need anyone else.
c. I don't really feel at home with other people.
3. Can you lead and motivate others?
a. Once something is moving I'll join in.
b. I'm good at giving orders when I know what to do.
c. I can persuade most people to follow me when I start something.
4. Can you take responsibility?
a. I like to take charge and to obtain results.
b. I'll take charge if I have to but I prefer someone else to be responsible.
c. Someone always wants to be the leader and I'm happy to let them do the job.
5. Are you a good organizer?
a. I tend to get confused when unexpected problems arise.
b. I like to plan exactly what I'm going to do.
c. I just like to let things happen.
6. How good a worker are you?
a. I'm willing to work hard for something I really want.
b. I find my home environment more stimulating than work.
c. Regular work suits me but I don't like it to interfere with my private life.
7. Can you make decisions?
a. I am quite happy to execute other people's decisions.
b. I often make very quick decisions which usually work but sometimes don't.
c. Before making a decision, I need time to think it over.
8. Do you enjoy taking risks?
a. I always evaluate the exact dangers of any situation.
b. I like the excitement of taking big risks.
c. For me safety is the most important thing.
9. Can you stay the course?
a. The biggest challenge for me is getting a project started.
b. If I decide to do something, nothing will stop me.
c. If something doesn’t go right first time, I tend to lose interest.
10. Are you motivated by money?
a. For me, job satisfaction cannot be measured in money terms.
b. Although money is important to me, I value other things just as much.
c. Making money is my main motivation.
11. How do you react to criticism?
a. I dislike any form of criticism.
b. If people criticise me I always listen and may or may not reject
what they have to say.
c. When people criticise me there is usually some truth in what they say.
12. Can people believe what you say?
a. I try to be honest, but it is sometimes difficult or too complicated to explain things to other people.
b. I don’t say things I don’t mean.
c. When I think I’m right, I don’t care what anyone else thinks.
13. Do you delegate?
a. I prefer to delegate what I consider to be the least important tasks.
b. When I have a job to do I like to do everything myself.
c. Delegating is an important part of any job.
14. Can you cope with stress?
a. Stress is something I can live with.
b. Stress can be a stimulating element in a business.
c. I try to avoid situations which lead to stress.
15. How do you view your chances of success?
a. I believe that my success will depend to a large degree on factors outside my control.
b. I know that everything depends on me and my abilities.
c. It is difficult to foresee what will happen in the future.
16. If the business was not making a profit after five years, what would you do?
a. give up easily.
b. give up reluctantly.
c. carry on.
Scoring:
Use the key in appendix to calculate your score. Then read the following information how you rate as an entrepreneur.