- •2. Evolution of the marketing concept
- •3. Implementing the marketing concept
- •Evolution of customer orientation
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill the blanks:
- •IV. Translate into English:
- •V. Questions and assignments:
- •VI. Find in the text and pinpoint (выделите) the main idea(s) of each of its
- •VII. Speak on the following:
- •VIII. Read and translate this additional information: major marketing functions
- •Vocabulary
- •IX. Translate into English:
- •Unit 2 marketing
- •Generalities
- •2. A marketing mix
- •3. A marketing strategy
- •Vocabulary
- •I. Translate into Russian.
- •II. Find the English equivalents..
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Speak on the following.
- •Unit 3 marketing environment
- •1. Marketing strategy and the marketing environment
- •2. Strategic market planning
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English in writing:
- •V. Answer the questions:
- •VI. Speak on the following:
- •Unit 4 a product in marketing generalities
- •Vocabulary
- •I. Translate into Russian.
- •II. Find the English equivalents
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Answer the questions:
- •2. Price and nonprice competition
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Answer the questions:
- •VI. Agree or disagree with these statements. Use the following phrases:
- •VII. Speak on the following:
- •IX. Translate the sentences and indicate (укажите) the points (1, 2, 3, 4, 5) to which the following statements refer:
- •Part II unit 1 categories of product
- •Consumer product classifications
- •2. Industrial product classifications
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Find out to what category these consumer products refer (относятся) according to the following examples.
- •VI. Find out to what categories these industrial products refer according to the following examples.
- •VII. Questions and assignments:
- •VIII. Agree or disagree with the statements. Use the following phrases:
- •IX. Make up a written abstract (аннотацию) of the above text.
- •4. Business analysis
- •5. Product development
- •6. Test marketing
- •7. Commercialization
- •8. Why do products fail?
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Questions and assignments:
- •VI. Briefly describe the seven new product development phases (by writing down one or two definitions for each phase).
- •2. Growth
- •3. Maturity
- •4. Decline
- •Using the product life cycle
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Find out to what stages of the product life style these statements refer:
- •V. Questions and assignments:
- •VI. Agree or disagree with the statements. Use the following phrases:
- •VII. Make up a written abstract of the above text.
- •5. Multiple channels for consumer goods
- •Vocabulary
- •I. Translate into russian:
- •Consumer Buying Decision Process and Possible Influences on the Process
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Questions and assignments:
- •V. Translate into English in writing:
I. Translate into Russian.
Pricing; distribution; promotion; goods and services; customer; ownership of products; buyer; seller; ability; consumer market; industrial market; target market; marketing mix; price of the product; promotion of the pro-duct; distribution; ingredient; product ingredient; pricing ingredient; distribution ingredient; promotion ingredient; market segment; segmentation approach; profit; rebate; pricing strategy; storage; transportation; intermediary; advertising; publicity, marketing-research; income; marketing information system; internal and external data; evaluate; create; satisfy; involve (in); achieve; determine; buy; sell; reach; boost; meet needs; select; maintain; estimate; forecast; predict; monitor; produce; develop.
II. Find the English equivalents..
Процесс планирования; продвижение и распространение; товары и услуги; индивидуальные и организационные цели; наличный; потребитель; двойной процесс; потребительский рынок; целевой рынок; элементы маркетинга; продукция; составная часть (компонент); компонент продукта; ценовая составляющая; ценовая стратегия; рекламирование (в газетах); широкая реклама; скидка (с исходной цены); сегмент рынка; посредник; покупать; продавать; удовлетворять нужды; прогнозировать; определять; оценивать; достигать; производить; разрабатывать; достигать; выполнять.
III. Fill in the blanks.
1. Marketing is the process of... and... the conception, pricing, promotion and distribution of ideas, goods, and services to create... that satisfy individual and organizational objectives.
2. Markets are classified as... and... markets.
3. A...... is the combination of the product, its price,
distribution, and promotion.
4. The ... ingredient of the marketing mix includes decisions about the product's design, brand name packaging, ..., and the like.
5. The major forms of the product promotion include ... and....
6. The distribution ingredient involves not only transportation and storage but also the selection of... .
7. The ingredients of the marketing mix are ... elements.
8. A marketing strategy is a ... for the best use of organization's resources to meet its ... .
9. A market segment is a group of... or... within a market that have similar characteristics needs.
10. Strategies are monitored and evaluated through marketing ... and.......
IV. Translate into English.
1. Рынок состоит из людей с их потребностями, способностью покупать и желанием и способностью продавать.
2. Маркетинг делает продукцию наличной там, где она нужна потребителям.
3. Комплекс маркетинга — это сочетание продукции, ее цены, средств распределения продукции и ее продвижения.
4. Основные виды продвижения, продукции включают рекламирование (в газетах) и широкое оповещение.
5. Составляющая распределения включает не только перевозку и хранение, но также выбор посредников.
6. Составляющая ценообразования включает как базисные цены, так и различные скидки.
7. Развитие рыночной стратегии включает отбор и анализ целевого рынка, а также создание и поддержание элементов маркетинга, которые будут удовлетворять этот рынок.