- •2. Evolution of the marketing concept
- •3. Implementing the marketing concept
- •Evolution of customer orientation
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill the blanks:
- •IV. Translate into English:
- •V. Questions and assignments:
- •VI. Find in the text and pinpoint (выделите) the main idea(s) of each of its
- •VII. Speak on the following:
- •VIII. Read and translate this additional information: major marketing functions
- •Vocabulary
- •IX. Translate into English:
- •Unit 2 marketing
- •Generalities
- •2. A marketing mix
- •3. A marketing strategy
- •Vocabulary
- •I. Translate into Russian.
- •II. Find the English equivalents..
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Speak on the following.
- •Unit 3 marketing environment
- •1. Marketing strategy and the marketing environment
- •2. Strategic market planning
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English in writing:
- •V. Answer the questions:
- •VI. Speak on the following:
- •Unit 4 a product in marketing generalities
- •Vocabulary
- •I. Translate into Russian.
- •II. Find the English equivalents
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Answer the questions:
- •2. Price and nonprice competition
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Answer the questions:
- •VI. Agree or disagree with these statements. Use the following phrases:
- •VII. Speak on the following:
- •IX. Translate the sentences and indicate (укажите) the points (1, 2, 3, 4, 5) to which the following statements refer:
- •Part II unit 1 categories of product
- •Consumer product classifications
- •2. Industrial product classifications
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Find out to what category these consumer products refer (относятся) according to the following examples.
- •VI. Find out to what categories these industrial products refer according to the following examples.
- •VII. Questions and assignments:
- •VIII. Agree or disagree with the statements. Use the following phrases:
- •IX. Make up a written abstract (аннотацию) of the above text.
- •4. Business analysis
- •5. Product development
- •6. Test marketing
- •7. Commercialization
- •8. Why do products fail?
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Questions and assignments:
- •VI. Briefly describe the seven new product development phases (by writing down one or two definitions for each phase).
- •2. Growth
- •3. Maturity
- •4. Decline
- •Using the product life cycle
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Find out to what stages of the product life style these statements refer:
- •V. Questions and assignments:
- •VI. Agree or disagree with the statements. Use the following phrases:
- •VII. Make up a written abstract of the above text.
- •5. Multiple channels for consumer goods
- •Vocabulary
- •I. Translate into russian:
- •Consumer Buying Decision Process and Possible Influences on the Process
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Questions and assignments:
- •V. Translate into English in writing:
Vocabulary
major function manufacturer wholesaler retailer merchandise obtain raw materials keep on hand supplier distribution involve flow of goods storage careful management
inventory transporting
mode of transport
provide acceptable delivery schedule
storing facilitating function stage borrow finally standardizing set uniform specifications grading quality facilitate risk taking even though insurance because of loss bad debt expense
obsolescence
theft product-liability
law-suit gathering |
[meidзə] ['fAŋk∫n] [mænju'fækt∫ərə] [houl'seilə] [ri'teilə] [mə:t∫əndaiz]
['ro:mətiriəlz]
[sə'plaiə] [distri'bju:∫n] [in'volv] ['flouəv 'gu:dz] [΄sto:ridз] [’kεəfə…]
[in΄ventəri] [træn'spo:tiŋ]
[΄moudəv trænspo:t] [prə'vaid] [ak'septəbl] [di 'livəri ’∫edju:l] ['sto:riŋ] [fə 'silətətiŋ 'fAŋk∫n] [steidз] [΄borou] [΄fainəli] [΄stændədaiziŋ]
[΄ju:nifo:m]
[΄greidiŋ] [kwo:liti] [fə'siləteit]
['i:vn΄ðou] [in '∫uərəns] [bi'ko:zəv]
[΄bæd ΄detik ΄spens] [obsə΄lesəns]
[θeft] [...laiə΄biliti]
['lo:sju:t] [gæðəriŋ) |
основной функция производитель оптовик розничный торговец товар, товары приобретать сырьё хранить в наличии поставщик распределение включать поток товаров хранение осторожное распоряжение наличные товары перевозки, транспортировка способ транспортировки обеспечивать приемлемый график доставки
хранение вспомогательная функция этап, стадия брать ссуды и наконец стандартизация устанавливать единообразные спецификации сортировка качество облегчать принятие риска даже хотя страхование из-за потеря, убыток крупная денежная задолженность устаревание (продукта) воровство ответственность за качество выпускае-мой продукции судебный процесс сбор |
IX. Translate into English:
Функции обмена; функции физического распределения; вспомогательные функции; сырьё; товар; поставщик; оптовик; розничный торговец; распределение; хранение; сортировка; график доставки; наличные товары; производи гель (товара); способ транспортировки; убыток; ответственность за качество выпускаемой продукции; устаревание (продукции); страхование; поток товаров; обеспечивать; брать ссуды; облегшать; включать.
Х. Questions and assignments:
1. Name the two main exchange functions.
2. What does buying include?
3. Name the two main physical distribution functions.
4. Why is storing goods necessary?
5. Name the main facilitating functions.
6. Speak on the role of financing in marketing.
7. Why is risk taking a constant reality of marketing?
8. Why is gathering market information necessary?