- •Contents
- •Introduction Введение
- •Part I unit I
- •Lesson 1
- •Pre-text Exercises
- •Foreign Languages in the Life of an Educated Person.
- •Communicating across cultures
- •What Makes a Multicultural Person?
- •Introduction
- •Lesson 2
- •Pre-text exercises.
- •Mr. Lebedev's Day.
- •1. Can I Take a Message?
- •2. I Received Your Message
- •3. You've Got the Wrong Number
- •4. Hold On, Please!
- •5. That Really You?
- •6. I'd Like to Book a Trunk-Call
- •Lesson 3
- •Pre-text Exercises
- •At the Airport
- •At the Customs House
- •Lesson 4
- •Pre-text Exercises
- •Travelling by Air
- •1. The Plane Is Taking Off
- •2. On the Plane
- •3. The Plane Is Landing
- •4. The First Steps On Land
- •A Letter Home
- •Lesson 5
- •Pre-text Exercises
- •Hotel "Astoria"
- •1. At the reception desk
- •2. Which Hotel to Stay At
- •3. I'd Like a Single Room
- •4. Have You Filled In the Arrival Card?
- •5. Unfortunately We Are Full
- •6. How Long Will You Stay?
- •A Business Letter
- •A Reply
- •Lesson 6
- •Pre-text Exercises
- •2. The Soup Was Stone Cold!
- •3. There's Nothing Like Roast Saddle of Mutton.
- •4. Waiter, My Bill, Please.
- •5. I'd Rather Add a Piece of Cake.
- •6. We've Had a Good Meal, Haven't We?
- •Lesson 7
- •Pre-text Exercises
- •Shops and Shopping in London
- •Information Inquiry (Enquiry)
- •Lesson 8
- •Pre-text Exercises
- •Getting about London.
- •Excuse me, could you tell me ... How to get to ...
- •Which is the shortest way to ...?
- •1. Asking the Way
- •2. Am I on the Right Road for the British Museum?
- •An offer.
- •Lesson 9 Revision (1-8)
- •Hotel 1
- •Hotel 2
- •Hb: Oh, I see. And where is the hotel?
- •Hotel 3
- •Unit II
- •Lesson 10
- •Pre-text Exercises
- •Time is money
- •Explaining the Company Structure.
- •Who Is Who in the Company
- •Hill's Industrials. Managing Director
- •Memorandum
- •Model №1.
- •Model №2.
- •Lesson 11
- •Pre-text Exercises
- •London and Finance
- •1. Business Talks
- •2. Business Meeting
- •Заказ. (Order. Acknowledgement)
- •Lesson 12
- •Pre-text Exercises
- •Various Services of Banks
- •1. Opening an Account
- •2. Changing Money Over the Counter
- •Opening an Account
- •Lesson 13
- •Pre-text Exercises
- •1. Types of Businesses in the u.K.
- •2. Incorporation
- •3. Forms of Businesses in the u.S.A.
- •Discussing Foundation Documents
- •Рекламное письмо
- •Lesson 14
- •Pre-text Exercises
- •Contract as a document
- •Discussing a Contract.
- •Lesson 15
- •Pre-text Exercises
- •Fairs and Exhibitions
- •At the Exhibition
- •A Visit to the Plant
- •Claims and Adjustments
- •Ответ на претензию
- •Lesson 16
- •Pre-text Exercises
- •Marketing Management
- •Fax Message
- •Lesson 17 Revision (Lessons 1-16)
- •Part II
- •Cultural Differences in Body Language
- •Text 3 At McDonald’s
- •Text 4 Marketing
- •Text 5 What is a Manager?
- •Text 6 World Exhibitions
- •Text 7 Claims
- •Text 8 Discussing the Guarantee Period
- •Text 9 Contract (Time of Delivery, Payment)
- •Text 10 Talking Business a
- •2. Read the following letters:
- •1. Enquiries
- •2. Offers
- •3.Let's Laugh a Little
- •Appendix (приложение)
- •1. Упоминание о положении на рынке
- •2. Цена и условия платежа
- •3. Сообщение о выполнении контракта
- •4. Продление сроков поставки
- •Сокращения в телексах, телеграммах и письмах
- •Bibliography
2. Read the following letters:
1. Enquiries
Business transactions usually start with enquiries. As a rule the prospective buyer gets the name and the address of the prospective seller either at an exhibition, from an advertisement in a newspaper, magazine, and thanks to a television or radio commercial. All these channels of information and advertising are very important. Enquiries can be sent by mail, by telex or by fax. Sometimes enquiries can be made orally, by telephone. In the enquiry the prospective buyer states in what goods exactly he is interested and asks for details on the price and terms of sale.
Here is a specimen enquiry:
The Sales Department 12 May, 20.. Southern Importers Ltd. Dane Street Northam Southampton S09 4YQ
Dear Sirs, We are a large record store in the centre of Manchester and would like to know more about the tapes and cassettes you advertised in this month's edition of Hi Fi News. Could you tell us if the cassettes are leading brand names, or made by small independent companies, and if they would be suitable for recording classical music or only dictations and messages? It would also be helpful if you could send us some samples. If they are of the standard we require, we will place a substantial order. We would also like to know if you are offering any trade discounts. We are looking forward to hearing from you in the near future. Yours faithfully, J. Alien Director A.X.C. Records Ltd. |
2. Offers
After considering the enquiry for some time the prospective seller sends an offer in reply.
The offer usually quotes the price and stipulates terms of delivery, terms of payment, time of delivery and some other necessary details.
Here is a specimen reply-offer:
Mr. J. Alien. 16 May 20..
Director
A. C. Records Ltd. 41 Broadway Manchester M2 5BP.
Dear Mr. Alien,
Thank you for your enquiry of 12 May in which you asked about the tapes we advertised in this month’s edition of Hi Fi News.
The cassettes are ferrous based and high quality chromium dioxide which as you know means they would be suitable for any type of recording. They are Kolby products which is a brand name you will certainly recognize. Our prices are low and quite competitive as we are working on a small profit margin, therefore we will not be offering any trade discounts on this consignment.
But we sell a wide range of cassettes and we enclose a pricelist giving you details of trade, quantity, and cash discounts on our other products.
We have sent, by separate: post, samples of the advertised cassettes and other brands we stock. We would urge you to place an order as soon as possible as there has been a huge response to our advertisement. Thank you for your interest and await your reply.
Yours faithfully, B. Lyndon
Southern Importers Ltd.
End, price-list
3. Fax
P. Lynk & Co. Ltd
(Head office), Nesson House, Newell Street, Birmingham БЗ 3EL.
Telephone: 021-327 5385
Cables: MENFINCH Birmingham
Telex: 556241
Fax transmission
Message for: D. Causio
From: K. Pane
Address: Satex S.p.A., Via di Pietra Papa, 00167
Date: 24 January 2006
Fax number: (06) 394 8629
Dear Mr. Causio,
This is an urgent request for a consignment to replace the damaged delivery that we received, and about which you have already been informed.
Please airfreight the following items:
Cat. no. Quantity
PN40 60
AG20 75
L28 100
The damaged consignment will be returned to you on receipt of the replacement.
Yours sincerely,
K. Pane
Chief Buyer