- •Contents
- •Introduction Введение
- •Part I unit I
- •Lesson 1
- •Pre-text Exercises
- •Foreign Languages in the Life of an Educated Person.
- •Communicating across cultures
- •What Makes a Multicultural Person?
- •Introduction
- •Lesson 2
- •Pre-text exercises.
- •Mr. Lebedev's Day.
- •1. Can I Take a Message?
- •2. I Received Your Message
- •3. You've Got the Wrong Number
- •4. Hold On, Please!
- •5. That Really You?
- •6. I'd Like to Book a Trunk-Call
- •Lesson 3
- •Pre-text Exercises
- •At the Airport
- •At the Customs House
- •Lesson 4
- •Pre-text Exercises
- •Travelling by Air
- •1. The Plane Is Taking Off
- •2. On the Plane
- •3. The Plane Is Landing
- •4. The First Steps On Land
- •A Letter Home
- •Lesson 5
- •Pre-text Exercises
- •Hotel "Astoria"
- •1. At the reception desk
- •2. Which Hotel to Stay At
- •3. I'd Like a Single Room
- •4. Have You Filled In the Arrival Card?
- •5. Unfortunately We Are Full
- •6. How Long Will You Stay?
- •A Business Letter
- •A Reply
- •Lesson 6
- •Pre-text Exercises
- •2. The Soup Was Stone Cold!
- •3. There's Nothing Like Roast Saddle of Mutton.
- •4. Waiter, My Bill, Please.
- •5. I'd Rather Add a Piece of Cake.
- •6. We've Had a Good Meal, Haven't We?
- •Lesson 7
- •Pre-text Exercises
- •Shops and Shopping in London
- •Information Inquiry (Enquiry)
- •Lesson 8
- •Pre-text Exercises
- •Getting about London.
- •Excuse me, could you tell me ... How to get to ...
- •Which is the shortest way to ...?
- •1. Asking the Way
- •2. Am I on the Right Road for the British Museum?
- •An offer.
- •Lesson 9 Revision (1-8)
- •Hotel 1
- •Hotel 2
- •Hb: Oh, I see. And where is the hotel?
- •Hotel 3
- •Unit II
- •Lesson 10
- •Pre-text Exercises
- •Time is money
- •Explaining the Company Structure.
- •Who Is Who in the Company
- •Hill's Industrials. Managing Director
- •Memorandum
- •Model №1.
- •Model №2.
- •Lesson 11
- •Pre-text Exercises
- •London and Finance
- •1. Business Talks
- •2. Business Meeting
- •Заказ. (Order. Acknowledgement)
- •Lesson 12
- •Pre-text Exercises
- •Various Services of Banks
- •1. Opening an Account
- •2. Changing Money Over the Counter
- •Opening an Account
- •Lesson 13
- •Pre-text Exercises
- •1. Types of Businesses in the u.K.
- •2. Incorporation
- •3. Forms of Businesses in the u.S.A.
- •Discussing Foundation Documents
- •Рекламное письмо
- •Lesson 14
- •Pre-text Exercises
- •Contract as a document
- •Discussing a Contract.
- •Lesson 15
- •Pre-text Exercises
- •Fairs and Exhibitions
- •At the Exhibition
- •A Visit to the Plant
- •Claims and Adjustments
- •Ответ на претензию
- •Lesson 16
- •Pre-text Exercises
- •Marketing Management
- •Fax Message
- •Lesson 17 Revision (Lessons 1-16)
- •Part II
- •Cultural Differences in Body Language
- •Text 3 At McDonald’s
- •Text 4 Marketing
- •Text 5 What is a Manager?
- •Text 6 World Exhibitions
- •Text 7 Claims
- •Text 8 Discussing the Guarantee Period
- •Text 9 Contract (Time of Delivery, Payment)
- •Text 10 Talking Business a
- •2. Read the following letters:
- •1. Enquiries
- •2. Offers
- •3.Let's Laugh a Little
- •Appendix (приложение)
- •1. Упоминание о положении на рынке
- •2. Цена и условия платежа
- •3. Сообщение о выполнении контракта
- •4. Продление сроков поставки
- •Сокращения в телексах, телеграммах и письмах
- •Bibliography
Hill's Industrials. Managing Director
Assistance General Manager




|
M
|
Production
D |
Finance
D |
Personal
D |
|
Marketing
D
|
P |
Finance
D |
P |
|
Personal
A
|
Personal
A |
Personal
A |
Personal
A |
|
3 secretaries |
2 secretaries |
3 secretaries |
2 secretaries |
|
|
Writing Practice |
Memorandum
Служебная записка (меморандум, мемо, или памятная записка) – тип документа, используемый для обмена информацией внутри компании. Как и деловые письма, служебные записки являются официальным способом общения. Их главное предназначение – передавать информацию из одного отдела в другой, от одного лица другому в одном учреждении или компании.
I. Read and translate in written form the following models of memorandum:
Model №1.
|
MEMORANDUM To: All board members Date: 25-09-99 From: Brian Lockley Personal Director Subject: Appointment of a new General Manager I am sure you are all aware by now, Anthony Killer will be retiring at the end of this year, which leaves us a little over two months in which to appoint a new General Manager. The post is currently being advertised in both the national press and the leading trade magazines and I intend to begin the first round of interviews in mid October. The advertisements contain the following description of General Manager's duties: • to have overall, responsibility for the running of the plant; • to coordinate the work of the management team so that the company's targets and objectives are met; • to advise on new product development; • to negotiate with trade union representatives; • to accompany the Sales Manager on overseas sales trips, whenever possible • to represent the company when the Manager Director is unavailable. |
Model №2.
|
Trafalgar Products Ltd
MEMORANDUM
To: Sales Manager Date: 9 January 2000 England and Scotland From: Chairman
Sales presentation : 20 January 2000
Following our telephone conversation, I confirm that you – and members of your sales team - will be making a sales presentation to members of the Board at 2 p.m. on 20 January. As agreed, your presentation will take the following form: 1) Total sales (England/Scotland) for the year ending 1999. 2) The trend in total sales over the period 1995 – 1999. 3) The regional distribution of sales, with indications of areas of growth and 'problem' areas. 4) Sales forecasts. I hope you and your team will give the Board a clear picture of our sales performance in England and Scotland. May I remind you, finally, to provide 12 copies of any graphs or other visual material which you may wish to circulate to Board members. |

arketing
Department
epartment
epartment
epartment
irector
roduction
Manager
irector
ersonal
Manager
ssistant
ssistant
ssistant
ssistant