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Английский язык. Менеджмент гостинично-ресторанных предприятий. Учебное пособие

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6. Переведите следующие предложения на русский язык.
1. The Greeks developed thermal baths in villages designed for rest and recuperation. 2. In the Middle Ages, monasteries and abbeys were the first establishments to offer refuge to travellers on a regular basis. 3. The first boom in the hotel industry started in the early years of the twentieth century.
4. Staging posts were established for governmental transports and as rest stops. 5. They provided shelter and allowed horses to be changed more easi­ly. 6. The early nineties were characterised by recession in the hotel business caused by reductions in multinationals' travel budgets. 7. In 1843 Thomas Cook organised the first group tour by train. 8. He provided tourists with meals and tickets for races. 9. Cook continued expanding his travel business.
7. Найдите в таблице описание к каждому виду путешествия.
Types of travelling
A short definition
1. a journey
a) an air travelling
b) a trip from one side of the lake to another
2. a flight
c) an act of travelling
d) a sea travelling
3. a crossing
e) a ride in an automobile
f) a short bike journey between home and work
4. a drive in a car
g) sack hiking
h) visiting friends and relatives
5. a voyage
i) commuting between towns
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8. Найдите в таблице определения к заданным словам.
Words
Definition
1. a nomad
A) a person who travels buying and sell­ing goods for profit
2. a raft
B) a person who roams from place to place
3. a pilgrim
C) a flat boat made of logs tied together
4. an inn
D) a persons who travels to shrines
5. a merchant
E) a place with accommodation, food and drinks
F) a place for recreation
G) a border worker
9. Соотнесите мотивацию к путешествию с описанием путеше­ствия. Переведите полученные ответы.
Motivation
A holiday brief description
1. price
a) recreational trips are highly motivated today
b) people who have friends and relatives abroad often take VFR tours
c) inexpensive package holidays attract a lot of tourists
2. climate
d) southern destinations with their sun­shine are especially actual for those who are young and strong
e) environmentally-friendly surroundings are actual for those who are concerned about their health
3. personal motives
f) seasonal discounts are important for people with low incomes
g) training courses can be arranged as part of the educational tour
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10. Допишите предложения.
1. The word derived from an old French word “hospice” is h________.
2. Inns, hospices and hospitals were built by religious o_____________.
3. A trip to a holly shrine is p____________.
4. A travel document that permits you to visit another country is called a v_____________ .
5. A l__________ is permission to carry on a particular type of activity.
6. Domestic tourism is the same as in___________ tourism.
7. People who come to visit your native country are o___________ travellers.
8. A sea journey is a v____________.
11. Найдите лишнее слово в каждой цепочке слов.
1) architects, explorers, designers, engineers, builders, developers, con­structors;
2) motor-car, raft-boat, canoe, steamship, mode, kayak;
3) pilgrim, nomad, explorer, settler, trader, merchant.
12. Раскройте скобки, поставив предложения в вопроситель­ную форму.
1. When the hotel industry (to start) in France?
2. The first boom in the hotel industry (to begin) in the early years of the twentieth century?
3. How hotel specialists (to analyse) new trends in order to improve the quality of hotels?
13. Составьте предложения из предложенных в каждой цепочке слов.
1) you, give, could, an, us, idea, a, to, of, e-book, how, room?
2) discuss, to, it, my, with, committee, management, that, interesting, sounds.
14. Составьте пять вопросов (общий, специальный, альтерна­тивный, разделительный и вопрос к подлежащему) к данному предложению.
The Romans built mansions to provide accommodation for travellers on
government business.
15. Прочитайте текст и разбейте его на абзацы.
Since ancient times, people like travelling. Throughout ages human be­ings have searched for adventures. The first travellers were nomads, pil­grims, merchants and explorers. They travelled along rivers, lakes and seas.
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They used simple means of travelling: boats and ferries on the water, and camels in the desert. The main travelling classifications are defined accord­ing to the means and purposes of travelling. The classification according to the purpose of travelling is the following: pleasure or recreation, health rea­sons, visiting friends and relatives (VFR), education, pilgrimage and busi­ness. Many businessmen often combine pleasure with their work. According to this classification the UNWTO classifies all travellers into various kinds: travellers on holiday (pleasure or recreation travelling), health travellers, VFR travellers, FAM travellers (travellers on education), pilgrims and busi­nessmen. It is interesting to know that domestic tourism is often called in- ternal tourism while people who come to visit your native country are known as inbound travellers. However, moving from place to place, travel­lers throughout the world have always sought hospitable places to rest and eat. In this connection travelling and hospitality are those things which al­ways go together. The term “hospitalityderives from an old French word
“hospice”, meaning a place of rest for travellers and pilgrims. Facilities of- fering guests hospitality have been in evidence since early biblical times. The Greeks developed thermal baths in villages designed for rest and recu­peration. Later, the Romans built mansions to provide accommodation for
travellers on government business. The Romans were the first to develop thermal baths in England, Switzerland and the Middle East. Later still, cara- vansaries appeared, providing a resting place for caravans along Middle Eastern routes. In the middle Ages monasteries and abbeys were the first establishments to offer refuge to travellers on a regular basis. Religious
orders built inns, hospices and hospitals to cater for those on the move. Staging posts were established for governmental transports and as rest
stops. They provided shelter and allowed horses to be changed more easily. The Hotel Industry started in the 15th century in France, the law required that hotels keep a register of the guests. English law also introduced the rules for inns at that time. At the same time, around 1500 thermal spas were developed at Carlsbad and Marienbad. During this epoch, more than 600 inns were registered in England. The industrial revolution, which started in the 1760s, facilitated the construction of hotels everywhere, in mainland Europe, in England and in America. The first boom in the hotel industry started in the early years of the twentieth century which was rich in new ho­tels that rapidly became prestigious. The fifties saw the second boom in the hotel industry. These years were also notable for the construction of the first casino hotels. This was also the time when the airline companies began to develop their own hotels. In the sixties, new tourist resorts flourished around the Mediterranean. From Spain to Greece and from the Balearic Islands to
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Yugoslavia, numerous city and beach hotels opened their doors to summer guests hungry for relaxation and a good dose of sunshine. Portugal and the Scandinavian countries soon followed their lead. 1970s saw the beginning of the construction of hotels for business people. It was supported by the airline companies that wanted to extend their efforts in the domain of hotels. The end of the seventies, when China opened its doors to foreign tourists, also saw the first congresses of international hotel experts. The third boom in the hotel industry began in 1980s, marked by more inventive marketing and the development of hotels increasingly adapted to a particular type of clientele. This trend prompted the construction of hotels near airports, hotels for con­ferences, health hotels, ski holiday hotels, holiday villages and marina ho­tels. The first Property Management Systems appear in the hospitality market. The early nineties were characterised by recession in the hotel busi­ness, without doubt caused by reductions in multinationals’ travel budgets and the growing crisis in the Gulf. Nowadays, architects, designers, engi­neers, managers more and more are conscious that taste of guests could be different, according to their wishes or needs. Hotel specialists permanently analyse new trends, define better criteria, present modern standards in order to improve the quality of life in hotels.
16. Озаглавите каждую часть текста и передайте содержание
каждого абзаца одним предложением.
17. Прочитайте следующие предложения и скажите, какие из
них не соответствуют информации в тексте.
1. Facilities offering guests hospitality were in evidence in ancient
Greece.
2. The Romans built mansions to provide accommodation for travellers
on government business.
3. In the middle Ages, monasteries and abbeys were the first establish-
ments to offer refuge to travellers on a special basis.
4. The early nineties were characterised by the boom in the hotel business.
5. Construction of hotels for business people was supported by the air-
line companies.
6. Hotel specialists constantly analyse new trends to improve the quality
of life in hotels.
18. Переведите на английский язык следующие предложения.
1. Вчера я прочитал статью о Всемирной Организации по Туризму.
2. Когда эта организация возникла?
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3. Если не ошибаюсь, это событие произошло в 1975 году.
4. Снятие ограничений на въезд в страну способствует развитию
туризма.
5. Когда начался туристический бум? Я думаю, он начался прибли-
зительно 30–40 лет назад.
6. Почему деятельность туристических компаний часто контроли-
руется государством?
19. Образуйте три слова от заданного слова и дайте их перевод.
1) construct
2) establish
3) travel
20. Допишите предложения, поставив выделенные слова в
нужную форму.
1. The ________ (industry) revolution facilitated the construction of
hotels in Europe.
2. The fifties were also _______ (note) for the construction of the first
casino hotels.
3. The third boom in the hotel industry was marked by _______ (in-
vent) marketing.
21. Ответьте на вопросы к прочитанному тексту.
1. What does the term “hospitality” mean?
2. When did the hotel industry appear?
3. What establishments were the first to provide rest for travellers?
4. What did the first staging posts provide?
5. Where and when did the hotel industry start?
6. What did the law in France require at that time?
7. What facilitated the construction of hotels in mainland Europe, Eng-
land and America?
8. What were the fifties notable for?
9. What supported the beginning of the construction of hotels for busi-
ness people in 1970s?
10. What is taken into account before building modern hotels?
22. Опираясь на информацию текста, сделайте краткое сооб-
щение по теме «From the History of the Hotel Industry».
23. Составьте аннотацию к тексту, используя речевые клише.
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10. THE BASES OF HOSPITALITY INDUSTRY
1. Запишите данные слова в тетрадь и запомните их.
enterprise предприятие;
viable — живучий, конкурентный;
diverse — разнообразный, различный;
separate отделять, отдельный;
generous щедрый, крепкий, интенсивный;
scope — диапазон, размах, сфера;
entertainment развлечение, увеселение;
gambling азартная игра;
accept принимать;
accommodation размещение;
essential — существенный, важный;
establishment учреждение, заведение;
gender — пол, род;
pillar столб, опора;
housekeeping административно-хозяйственная служба отеля,
отдел горничных;
lobby вестибюль, холл;
hygiene — гигиена;
visible видимый;
revenue — доход;
galley — кухня;
engineering — техническое обеспечение;
furniture мебель;
fixture — приспособление, установка;
recreation — восстановление;
precaution предосторожность;
violent приспособление, установка;
cluster — концентрация, скопление;
retention удержание персонала;
capture — овладеть, захватить;
energized возбужденный, обладающий энергией;
rejuvenate — омолаживать, восстанавливать силы;
enriched обогащенный, улучшенный;
spiritually духовно;
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elevate — улучшать, поднимать, повышать;
ultimately в конце концов;
relocate — перемещать, переселять;
variables переменные;
amenities удовольствия, блага;
hence — тем самым;
fuel — снабжать, топливо;
underpin поддерживать, подпирать;
dealing сделка.
2. Запишите и запомните следующие словосочетания и их перевод.
convention planning industries — индустрия по планированию проведения конгрессов;
interrelated to deliver взаимодействовать, чтобы поставлять;
extraordinarily healthy чрезвычайно полезный;
provide services and facilities предоставлять услуги и средства
обслуживания;
food and beverage питание и напитки;
generic word характерное слово;
well being благополучие;
vital part ответственная часть;
provision of accommodation предоставление помещения;
cultural background культурное наследие, корни;
mop and broom швабра и веник;
hotel premises гостиничные помещения;
work round the clock работать круглые сутки;
front office отдел регистрации и обслуживания гостей;
front desk стойка отдела приема; рецепция;
clean up and provisions уборка и снабжение;
day to day ежедневно;
utility services коммунальные услуги;
health issues проблемы здравоохранения;
personal property личное имущество;
foremost concern главная задача;
prevention of theft предотвращение краж;
murder and rape убийство и изнасилование;
crime rates уровень преступности;
work backed служить опорой;
feel it from within ощущать себя как дома.
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3. Найдите пары синонимов.
Market, segment, bazaar, trade, goods, assistance, work, commerce, operation, share, defend, products, protect, service.
4. Найдите пары антонимов.
Rapidly, public, slowly, close, demonstrate, private, dead, remote, alive, hide.
5. Переведите следующие слова. Почему их можно перевести
без словаря?
Interest, material, resources, economy, market, personal, hospitality, level.
6. Найдите лишнее слово в заданной цепочке слов.
Security Department, Housekeeping Department, Open Office, Front Office, Front Desk, Food and Beverage, Engineering Department.
7. Допишите предложения.
1. In marketing a service or goods that an organisation offers to the cus-
tomers is a p______________.
2. A web ad spread from user to user is a v___________ advertisement.
3. According to the concept of Marketing mix, the layout and presenta-
tion of the railway facilities refer to the p___________ evidence.
8. Составьте предложения из предложенных в каждой це-
почке слов.
1) funds, are, the, financial, uses, the, organisation, resources;
2) managers, are, of, the, first-line, duties, what?
9. Составьте пять вопросов (вопрос к подлежащему, общий во-
прос, специальный, альтернативный и разделительный) к данному предложению.
Housekeeping department works to give pleasant look of the hotel to the guest.
10. Прочитайте текст и разбейте его на абзацы.
One of the fastest growing sectors of the economy of our time is the hospitality industry. The hospitality industry alone is a multi-billion dollar growing enterprise. The hospitality industry is diverse enough for people to work in different areas of interest and still be employed within the
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hospitality industry. Hospitality management involves planning, organizing, directing and controlling of human and material resources within the lodging, restaurant, travel and tourism. It also includes such types of management as international management, recreational management, revenue management, information management and convention planning industries. All of these separate yet related segments of the hospitality industry are interrelated to deliver kind and generous services to guests. The hospitality industry is one of the oldest businesses in history. The present hospitality industry is extraordinarily healthy and viable. Speaking about hospitality, we have in mind advertising as well. Advertising is one of the promotional tools in the hands of hotels for achieving their main goals that is to attract more and more guests. Advertising in hotel business can be informative, persuasive, reminding and supporting. All these kinds of advertising have different functions. Thus, informative advertising provides customers with information about the product and its advantages, while remonstrative advertising tries to make customers buy the products of the particular company but not of a competitor’s one. Advertising often results in lower prices helping companies reduce costs on their goods. The scope of the hospitality industry comprises of a range of businesses that provide
services and facilities such as accommodation, food and beverage, entertainment, gambling and related products. The term “hospitality” has become accepted over the years as a generic word, which describes the well-being of services and facilities related to tourists and travellers. The accommodation sector represents a vital part of the hospitality industry
since the provision of accommodation, food and beverage is essential for anyone spending time away from home. Guests are the customers of the hospitality industry; they pay for the services and facilities provided by the accommodation establishments. Each guest is different; the differences are such as age, gender, cultural background and reasons for travelling. Guests may be local residents, domestic or international tourists. They may stay for an hour or longer. These are the pillars on which the concept of hospitality stands. Housekeeping: Housekeeping is more than just how to use a mop and broom. This department is responsible for cleaning and maintaining hotel premises which include public area, guest rooms, lobby, swimming pool area etc. Actually this department is not visible to guests. It works round the clock for guests’ satisfaction and keeps the environment
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