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Файл:Английский язык. Менеджмент гостинично-ресторанных предприятий. Учебное пособие
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the process that has no beginning or end. It involves analysis, planning, implementation, evaluation and control.
13. Озаглавите каждую часть текста и передайте содержание
каждого абзаца одним предложением.
14. Сопоставьте слова и словосочетания, данные в левом столбике, с определениями из правого столбика.
1) market share
a) amount a company's shares in comparison with that of its competitors
b) the system where demand is the
main factor for doing business
2) open market
c) something that can be seen and
proved
d) the system where price and quality
are the main factors for doing business
3) tangible
e) amount in percentage terms of a
company's sales in comparison with
that of its competitors
f) something that can be seen but not
touched
15. Заполните пропуски словами, данными в рамочке.
market situation, price, process, experience, product, people,
knowledge, physical evidence, profit, goods, place, target
groups, promotion
1. Marketing Department specialists study …………. 2. Marketing
Department specialists analyze …………. 3. Managers must carefully
diagnose situations, use their ………… to weigh all facts. 4. If the company
gains new market share, its ………… increases. 5. If you want to increase
profit, you must produce qualitative …………. 6. A marketing mix is a
combination of seven Ps: ………….
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16. Переведите следующие предложения на английский язык.
1. Журналист спросил представителя РЖД, модернизируют ли железные дороги свой парк локомотивов. 2. Представитель РЖД рассказал, что менеджеры на железной дороге развивают логистические цепи
и новые виды комбинированного транспорта. 3. Студент спросил, смогут ли железные дороги использовать свои преимущества на конкурентом транспортном рынке.
17. Допишите предложения, поставив выделенные слова в
нужную форму.
1. Physical distribution management helps to optimise transport and
(store) expenses.
2. Promotional tools include advertising, personal selling, public relations and (sponsor).
3. To make the advertising company (success), organisations consider
an advertising plan.
18. Дайте развернутые ответы на следующие вопросы.
1. What is marketing?
2. Why companies are engaged in marketing?
3. Who or what is in the centre of the company’s marketing efforts?
4. What are the components of the marketing mix?
5. What product characteristics does a manager control?
6. What may happen if the selling price of a product is too high?
7. What role does the concept of place play in marketing?
8. What promotional tools can a company use?
9. What is particularly important in the marketing of services?
10. What does physical evidence refer to?
19. Опираясь на информацию текста, сделайте краткое сообщение по теме «Маркетинг в туризме».
20. Составьте аннотацию к тексту, используя речевые клише.
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8. SERVICE ACTIVITIES
1. Запишите и запомните следующие слова и словосочетания
primary sector — добывающая промышленность и сельское хозяй-
ство (как сектор экономики);
secondary sector — обрабатывающая промышленность;
tertiary sector — сфера услуг, третичный сектор;
quaternary sector — четвертичный сектор, создание информации;
productivity — производительность, производительная способ-
ность, эффективность производства;
performance — активность, выработка, финансовые результаты;
potential — потенциал; возможность; способность;
sustainability — долговечность; осуществимость; жизнеспособ-
ность; устойчивость;
accounting — бухгалтерский учет;
banking — банковское дело, банковские услуги;
consulting — консультирование;
cleaning — уборка;
landscaping — благоустройство и озеленение, ландшафтный
дизайн;
insurance — страхование;
treatment — лечение, уход;
advice — совет, консультация;
access — доступ;
contractual — основанный на договоре;
substantial — существенный;
shift — сдвиг;
tertiarisation — развитие непроизводственного сектора;
busboy — помощник официанта, уборщик посуды;
live-in maid — горничная с проживание.
2. Используя следующую схему, составьте предложения на английском языке о структуре экономики по секторам. Ответьте на
вопрос.
Which sector of economy does tourism belong to?
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3. Заполните пропуски в описании диаграммы.
25112383532355266
0
10
20
30
40
50
60
70
Low-Income
countries
Middle-income
countries
High-income
countries
Agriculture
Industry
Services
1. This column diagram shows the structure of the General Na-
tional Product (GNP) in the low-income, middle-income and highincome ………….
2. In the low-income countries the share of ………… in the GNP is
25 %, the share of industry is …………, and service sector gives 35 % of
the GNP.
3. In the middle-income countries the ………… of agriculture is signif-
icantly lower, it is equal to 11%, industry gives 35% of the …………, and
services — 52 %.
primary sector
secondary
sector
tertiary sector
quaternary
sector
agriculture, forestry, fishing, hunting, and
extraction such as mining
manufacturing, construction, transport
trade, finance banking and insurance, services, education, health care, hotels and restaurant, etc.
information producing
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4. In the ………… countries service sector gives the highest income,
which ………… to 66 %, industry provides 32 % of the GNP, and the share
of agriculture has fallen to 2 %.
4. Переведите предложения с английского языка на русский.
1. A growing economy changes the proportions among its basic sectors — agriculture, industry, and services. 2. As people’s incomes increase,
their demand for food — the main product of agriculture — reaches its natural limit, and they begin to demand more industrial goods. 3. As incomes
continue to rise, people’s needs become less “material” and they begin to
demand more services — in health, education, entertainment, and many other areas. 4. Services are more expensive than agricultural and industrial
goods. 5. The service sector replaces the industrial sector as the leading sector of the economy. 6. Producing services tends to require relatively less natural capital and more human capital than producing agricultural or industrial
goods. 7. As a result demand has grown for more educated workers, prompting countries to invest more in education.
5. Найдите пары синонимов.
Service, patron, gracious, manufacture, assistance, courteous, regular,
production.
6. Найдите пары антонимов.
Sustainable, cheerless, customer, unstable, tactful, welcoming, impolite,
producer.
7. Заполните пропуски в предложениях словами, данными в
рамочке.
Courteous, wrong, service, employees, patron,
destinations, smiling
1. Poor customer …………… can ruin the reputation of a hotel, restaurant, airline or a travel agency. 2. Guests expect staff members
to be ……….……, helpful and friendly. 3. Modern travelers find and book
trips, …….……… and hotel rooms on their laptops and smartphones. 4. Excellent customer service begins and ends with ………… staff members.
5. The ………… are the face of your business. 6. The customer is always
right, even if he’s 100 percent …………. 7. Courteously helping a guest solve
a problem often creates a loyal ………… more willing to return in the future.
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8. Прочитайте текст и составьте к нему план.
The service (or tertiary) sector is part of economy which includes all
commercial and non-commercial services. Other sectors of economy are
manufacturing (secondary sector), agriculture, fishing, and extraction such as
mining (primary sector). Some economists consider information producing
as a quaternary sector.
The service business means activities where people offer their
knowledge and time to improve productivity, performance, potential, and
sustainability. The service business provides work performed in an expert
manner by an individual or by a team for the benefit of its customers. The
typical service business provides intangible products, such as accounting,
banking, consulting, cleaning, landscaping, education, insurance, treatment,
and transportation services. The basic characteristic of the service sector is
the production of services instead of products. Services (also known as “intangible goods”) include attention, advice, access, experience, and discussion. Providing information is generally also regarded as a service.
The tertiary sector of industry involves the provision of services to other
businesses as well as final consumers. Services may involve transportation,
distribution and sale of goods from a producer to a consumer, as it may happen in wholesaling and retailing, or may involve the provision of a service,
such as in pest control or entertainment. The goods may be transformed in
the process of providing the service, as it happens in the restaurant industry.
However, the focus is on people interacting with people and serving the customer rather than transforming physical goods.
The major growth in this sector also involves the transfer of funds from
the governmental to the contractual profit, non-profit and hybrid sectors of
the economy.
For the last 100 years, in industrialised countries there has been a substantial shift from the primary and secondary sectors to the tertiary sector. This
shift is called tertiarisation. The tertiary sector is now the largest sector of the
economy in the Western world, and is also the fastest-growing sector. In the
United States 70 percent of the workforce works in the service sector; in Japan
this figure is 60 percent, and in Taiwan — 50 percent. These are not necessari-
ly busboys and live-in maids. Many of them are in the professional category.
They are earning as much as manufacturing workers, and often more.
9. Определите, истинны или ложны высказывания.
1. The typical service business provides tangible products.
2. The basic characteristic of the service sector is the production of ser-
vices instead of products.
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3. The goods can’t be transformed in the process of providing the service.
4. The major growth in this sector also involves the transfer of funds
from the governmental to the contractual profit, non-profit and hybrid sectors of the economy.
5. In industrialised countries there has been a substantial shift from the tertiary sector to the primary and secondary sectors.
6. The tertiary sector is now the largest sector of the economy in the
Western world.
10. Составьте предложения из данных в каждой цепочке слов.
1) one, national, tourism, of, most, important, the, sectors, is, of, many,
economies;
2) entertainment, of, venues, aspects, are, service, important, industry;
3) industry, has, cruising, become, major, a, part, the, of, tourism;
4) are, what, services, catering?
11. Ответьте на вопросы к прочитанному тексту.
1. What is a service (or tertiary) sector?
2. What do service activities include? Name the typical service products, please.
3. What is the basic characteristic of the service sector?
4. Can we regard providing information as a service?
5. What services are there in wholesaling and retailing?
6. What services are there in entertainment industry? In hotel business?
7. Can the goods be transformed in the process of providing a service?
8. Is the tertiary sector now the largest sector of the economy in the
Western world?
9. What percentage of the workforce does the service sector give?
10. Has the service sector been continuously growing?
12. Заполните пропуски в предложениях словами, данными в
рамочке.
transport service, speed, accommodation, service,
train and station services, comfort
1. ………… is one of the branches of service industries. Others are
hotel service, food service and entertainment.
2. Passenger transport service can be divided into ………..…….
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3. Travellers are ready to pay more for the higher level of ….…………
and higher ………… of travelling.
4. We must raise the quality of ……..……… to our customers.
5. Food service is a feature of hotels: catering, providing food and
drink for guests has always gone together with ………… .
13. Составьте аннотацию к прочитанному тексту, используя
речевые клише.
14. Сделайте сообщение по изученной теме.
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9. FROM THE HISTORY OF THE HOTEL INDUSTRY
1. Запишите данные слова и запомните их.
hospitality — гостеприимство;
derive — происходить;
pilgrims — пилигримы;
facilities — оснащение;
offer — предлагать;
evidence — показание, свидетельство;
seek (sought, sought) — искать;
recuperation — восстановление, выздоравливание;
mansion — особняк;
caravansary — караван-сарай;
appear — появляться;
route — маршрут;
abbey — аббат;
establishment — основание, учреждение;
require — требовать;
inn — постоялый двор;
cater for — обслуживать посетителя, снабжать продовольствием;
shelter — укрытие;
allow — позволять;
require — требовать;
epoch — эпоха;
mainland — материк;
notable — заметный, значимый;
lead — вести за собой;
domain — владение, территория, область;
facilitate — упрощать, способствовать;
flourish — процветать;
support — поддерживать;
extend — простираться, расширяться;
increasingly — все больше и больше;
particular — особенный;
prompt — побуждать, толкать, подсказывать;
reduction — снижение, сокращение;
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conscious — сознательный, понимающий;
permanently — постоянно, непрерывно.
2. Запишите и запомните следующие словосочетания и их перевод.
biblical times — библейские времена;
throughout the world — во всем мире;
hospitable places — гостеприимные места;
thermal baths — термальные бани;
provide accommodation — обеспечить проживание;
on government business — по государственным делам;
offer refuge — предлагать убежище;
on a regular basis — на регулярной основе;
religious orders — монашеский, религиозный орден;
staging posts — стоянка;
keep a register — вести журнал;
cater for those on the move — обслуживать тех, кто в пути;
introduce rules — ознакомить с правилами;
mainland Europe — континентальная Европа;
extend their efforts — простирать свои усилия, действия;
hungry for relaxation — жаждущий развлечений, отдыха;
inventive marketing — изобретательный маркетинг;
Property Management System — система управления капитальными
объектами;
without doubt — без сомнения;
be conscious — быть преисполненным;
improve quality — улучшить качество.
3. Найдите пары синонимов.
Place, offer, establish, spot, suggest, constantly, organize, permanently.
4. Найдите пары антонимов.
Rapidly, allow, destroy, slowly, forbid, reduction, build, extension.
5. Переведите следующие слова. Почему их можно перевести
без словаря?
transport, spas, recession, thermal, multinationals, expert, hotel, caravans, monasteries, industrial, revolution, relaxation, congresses, boom, architects, designers, modern, standards, engineers, prestigious, managers,
trends, analyse, airports, criteria, specialists.
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