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Файл:Английский язык. Менеджмент гостинично-ресторанных предприятий. Учебное пособие
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formation technology, procurement and distribution, lean and green supply
chain practices to gain success in their business. Logistics and supply management practices can save hotels about 15% of their revenues.
9. Определите, истинны или ложны высказывания.
1. In the Russian Empire there were military officers with the title
“Logistikas”.
2. Military logistics first appeared in the 19th century.
3. Only in World War I logistics theory and practice became sophis-
ticated.
4. Logistics as its own concept in business appeared only in the 1950s.
5. Logistics appeared due to the increasing complexity of supplying
business with materials and shipping out products in an increasingly globalised supply chains.
6. There are three fundamentally different forms of logistics.
7. Hotel logistics is a highly innovative, special service division of the
hospitality industry.
10. Ответьте на вопросы к прочитанному тексту.
1. What is logistics?
2. What integration does logistics involve?
3. How can you describe the operating responsibility of logistics?
4. What did logistics as a concept evolve from?
5. What did the word “Logistikas” mean?
6. How can you characterize the role of logistics in World War II?
7. When did business logistics appear?
8. What factors caused the appearance of business logistics?
9. What are the primary functions of a logistics manager?
10. What do hotel companies have to implement if they want to manage
and operate their properties effectively?
11. Составьте предложения из данных в каждой цепочке слов.
1. Difficult, to, is, accomplish, it, manufacturing, logistical, without,
any, support.
2. Steady, transport, optimizes, a, flow, logistics, through, a, network,
of, material, of, links.
3. Coordinates, projects, a, resources, to, sequence, of, carry, out, logistics, some.
4. Can, hotels, logistics, revenues, about, 15 %, save, of, their.
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12. Переведите предложения с русского языка на английский.
1. В настоящее время логистический подход к организации путешествий применяют не только туристические компании, но и сами туристы. 2. Как дешевле путешествовать: самому или с помощью
турфирмы? 3. С помощью турфирмы путешествовать дороже, но в этом
случае вас разместят в отеле, обеспечат питанием, экскурсиями, которые соответствуют вашим интересам. 4. В конечно итоге, вы сэкономите время. 5. Туристам, которые не пользуются услугами туристических
компаний, приходится все планировать самостоятельно. 6. Конечно, это
дешевле, но требует много времени. 7. Существуют компьютерные
программы и сайты для самостоятельного планирования сложных
маршрутов.
13. Переведите предложения с английского языка на русский.
1. Nowadays, the science of logistics appears to be very helpful, especially in the tourist and recreation sector. 2. The process of forming a supply
chain in the tourist and recreation sector requires advanced and professional
knowledge of both transportation systems: carriage of goods and passengers.
3. The market of tourist and recreational services is composed of the following: hospitality services, catering services, tour operating services, tourism
oriented services, and recreation oriented services. 4. If we took the hospitality services sector in consideration, we would find that there are quite a few
areas where it is advisable or even necessary to fall back on the science of
logistics. 5. They are: supply processes, service production processes, distribution processes, storage and warehousing processes, and information
transmission processes. 6. Last but not least, since nowadays logistics systems have the tendency to change dynamically.
14. Составьте аннотацию к тексту, используя речевые клише.
15. Сделайте сообщение по изученной теме.
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14. A COMPANY PRESENTATION
1. Запишите и запомните следующие слова.
anniversary — годовщина, юбилей;
authorised capital — уставной капитал;
average salary — средняя зарплата;
duration — продолжительность;
annual paid vacation — ежегодный отпуск;
market share — доля рынка;
overtime payment — оплата за внеурочные работы;
stock price — цена за акцию;
subsidiary — дочерняя фирма;
supplier — поставщик;
turnover — оборот.
2. Заполните пропуски словами, данными в рамочке.
Customers, establishing, invite, promoting, in order
to, prospects, reputation
1. Every company is interested in ………… business relations and
attracting new ………….
2. Certainly, the companies organise their presentations …………
inform the public about the companies’ activities.
3. One of the goals of the company’s presentation may be ………… of
their products or services.
4. The companies …………… businessmen to attend their
presentations.
5. As a rule, the companies want to have excellent ………… in the
world market.
6. Top management of the companies speak about ………… of
development.
3. Замените выделенные слова синонимами.
1. People who are planning to create an organisation are usually called
foundators.
2. The incorporators choose what kinds of goods to produce.
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3. Success of the company is determined by its profit.
4. Top managers’ duties are supervising the overall activities of the
organisation.
4. Заполните пропуски модальными глаголами, данными в
рамочке.
Can, should, must, may
1. A firm presentation ………… be devoted to the anniversary of the
company, to the opening of a new subsidiary firm, or launching a new
product.
2. The company presentation ………… also include information about
the best results and the best employees.
3. Every presentation ………… have an introduction, a body, and a
conclusion.
4. The conclusion ………… be brief and summarise the key points and
the main ideas of the presentation.
5. The company ………… strengthen its market position in European
market.
5. Преобразуйте утвердительные предложения в вопросительные.
1. We can place the beautiful photo of the hotel on the cover of the
brochure.
2. We should give a description and some photos of the guestrooms,
halls, lounges, and recreation area.
3. There must be the photos of little children busy with the children
entertainment program.
4. The description of children’s programme must be given in our
advertising materials.
5. The views of strong people going in for sport activities and the
photos of the trainers satisfied with their students’ results must be given.
6. We can use famous actors and models in our advertising materials.
7. It could be possible to use the people with good-looking faces
resembling somebody well-known or famous.
8. I think that we must put in an envelope, a stamp and a questionnaire
for feedback in every brochure.
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6. Прочитайте и переведите текст.
A firm presentation is the first introduction of a new company to the
general public. It can also be devoted to the anniversary of the company, to
the opening of a new subsidiary firm, or launching a new product.
The purpose of presentations is to attract more clients or prospective
investors in order to establish business relations or to boost the image of the
company to the target market or to create and develop brands.
The company presentation usually includes:
the name of the company;
location and history background;
products or services;
information about top management;
the form of the business organisation (a sole proprietorship, a
partnership, a corporation);
authorised capital;
subsidiary firms;
the size of the company (small companies have 10 — 49 employees,
middle sized companies have 50 — 500 employees, large companies have
more than 500 employees);
organisational structure;
average salary, overtime payment, duration of annual paid
vacation;
market specialisation depending on the company’s status (a
production, trade or intermediary services);
main fields of activity;
main goals of the company;
turnover (the turnover of a small company is €1,000 — €1,000,000,
the turnover of a middle sized company is €1,000,000 - €100,000,000, the
turnover of a large company is more than €100,000,000);
possible investments;
stock prices;
market share;
reputation in the world market;
corporate design;
corporate communications;
development prospects;
contacts;
references.
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The company presentation may also include information about the best
results and the best employees.
Every presentation should have an introduction, a body, and a
conclusion. The opening sets the stage of what is going to be said. The body
is the part in which the subject matter is presented. The conclusion should be
brief and summarise the key points and the main ideas of the presentation.
7. Ответьте на вопросы.
1. What is a firm presentation?
2. What is a purpose of the presentation?
3. What can a presentation scenario include?
4. What are firm presentations used for?
5. What information is usually included into the presentation?
6. What forms of business organisation do you know?
7. How can the size of the company be determined?
8. What can you say about the turnover of a small, a middle sized and a
large company?
9. What additional information can a company presentation include?
10. What are the main parts of a presentation?
8. Прочитайте диалог и скажите, чем отличаются презентации
отеля, подготовленные для клиентов, для инвесторов, для
мероприятий по поиску новых сотрудников.
− Listen, Mike, I need your advice. Our Managing Director asked me to
prepare our hotel presentation. What should I start with?
− You should start with planning the questions you will speak about.
They could be different for different target groups.
− What do you mean?
− I mean that if you are preparing your presentation for advertising
purpose you must give the name of the hotel, describe the place where it is
located. You may speak about the history background; describe the rooms,
inside and outside facilities. You can highlight the hotel reputation in the
world market. You must give your contact information. You can accompany
your presentation with lots of colourful pictures of the hotel, its rooms, a
kitchen, beautiful beaches and people engaged in sport activities your hotel
offers.
− In what way does the presentation for the investors differ from the
presentation for the customers?
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For sure if you are preparing a presentation for the sponsors you
should give information about top management; the form of the business
organisation; organisational structure. You should outline the main goals of
the company; tell what your hotel turnover is. It would be a good idea to
speak about your market share, development prospects and possible
investments.
Then probably if you are preparing a presentation for recruiting
purpose you should include information about the average salary of the
employees, overtime payment, and about duration of annual paid vacation.
That’s right. And if a company is planning a presentation as an event
for their partners and general public, all these matters should be included.
Thanks for sharing your experience. Haven’t we forgotten anything?
Ah, yes. You should accompany such presentation with charts,
graphs, diagrams and lots of figures. They can persuade your partners more
effectively than hundreds of words.
Thanks, your recommendations are very useful. Now I am sure I’ll
get through it.
9. Прочитайте текст об общих требованиях к презентации
продукта, назовите основной продукт отеля и скажите, каковы
особенности его описания.
If demonstration of the product is included into the company
presentation, it’s necessary to give:
its brand name and a trade mark,
the place of production;
its advantages in comparison with competitors’ products;
price;
terms of delivery;
guarantee period.
The companies want to show their permanent customers that they are
successful and know how to treat clients well. That’s why presentations are
very important.
10. Ответьте на вопросы.
1. What are the parts of a product presentation?
2. What are the main hotel products?
3. Specify what you will give in a presentation of the hotel products?
4. Why are presentations very important nowadays?
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11. Определите, истинны или ложны высказывания.
1. A firm presentation is the first introduction of a new company to the
general public.
2. A firm presentation can’t be devoted to the anniversary of the
company, to the opening of a new subsidiary firm, or launching a new
product.
3. The purpose of presentations is to boost the image of the company to
the target market or to create and develop brands.
12. Составьте предложения из данных в каждой цепочке слов.
1. Charts and figures, hundreds, your, more, partners, persuade,
effectively, than, of, can, words.
2. The, what, main, hotel, are, products?
3. The, customers, companies, clients, to, to, want, show, know, treat,
their, that, they, how, well.
13. Составьте аннотацию к изученной теме, используя речевые
клише.
14. Сделайте сообщение по изученной теме.
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15. ABOUT MANAGEMENT
1. Запишите данные слова в тетрадь и запомните их.
achieve — достигать, добиваться;
goal — задача, целевая установка;
establishing — создание, образование;
objective — ориентир, показатель, поставленная задача;
update — обновлять;
implement — выполнять, осуществлять;
intend — намереваться, предназначать;
available — доступный, наличный, годный;
assigned to — закреплен за, приписан к;
accomplish — выполнять, совершать;
separate — отделять, разделять;
distribute — распределять, разместить;
determine — определять, устанавливать;
subordinate — вспомогательный, второстепенный;
influencing — воздействующий;
evaluating — оценивающий, оценочный;
target — мишень, объект нацеливания;
disrupt — разрушать;
assess — оценивать;
assessment — оценка.
2. Запишите и запомните следующие словосочетания и их перевод.
meet obligations — платить по обязательствам, покрывать обяза-
тельства;
sound financial decisions — надежные финансовые решения;
allocating resources — выделение ресурсов;
operating employee — работник-исполнитель, неуправленческое
звено;
CEO (Chief Executive Officer) — генеральный директор, управ-
ляющий;
small-scale plan — небольшой, ограниченный план;
policy settings — установка на курс;
decision making — принятие решений;
operational plan — производственный план;
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contingency plan — план действия в экстремальных условиях;
ongoing activities — постоянная, непрекращающаяся деятельность.
3. Найдите пары синонимов.
Activity, aim, actual, policy, accomplish, work, objective, gather,
achieve, collect, real, strategy.
4. Найдите пары антонимов.
Different, internal, accurate, output, alike, input, visible, external, hid-
den, inexact.
5. Переведите следующие слова. Почему их можно перевести
без словаря?
Periodically, management, process, coordinating, financial, information,
resources, investors, production, technology, marketing, detail, strategy, motivating, controlling.
6. Выберите правильное определение к заданным словам.
1) solution
a) something you must do for moral or
legal reasons
b) a plan or idea you offer for someone
2) forecast
c) the answer to the question
d) a feeling that you like something
3) obligation
e) a statement about what is likely to
happen
f) a choice that you make after thinking
carefully
7. Найдите лишнее слово в данной цепочке слов.
Authority, power, control, chief, domination, rule, regime, lordship.
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