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Файл:Английский язык. Менеджмент гостинично-ресторанных предприятий. Учебное пособие
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8. Образуйте три слова от исходного слова и дайте их перевод.
1) strategy —
2) develop —
3) controlling —
9. Допишите предложения.
1. A small-scale plan developed to implement a strategy is called a
t_____________ plan.
2. A back-up plan that outlines alternative courses of action is a
c_______________ plan.
3. The combined process of leading and motivating is d____________.
10. Раскройте скобки, выбрав правильную глагольную форму.
1. Not many executives are likely___________ (remember/to remem-
ber) at the end of the day all things they did during the day.
2. Decision making __________ (known/is known) to be the most im-
portant responsibility of any manager.
3. The owner of the company did not want top executives___________
(travel/to travel) together in the same jet.
11. Переведите следующие предложения на русский язык.
1. Leading and motivating are the main functions of management. 2. A
goal is an end result that the organisation is expected to achieve over a oneto ten-year period. 3. Strategic planning is the process of establishing major
goals and objectives and allocating resources to achieve them.
12. Составьте предложения из предложенных в каждой цепочке слов.
1) to, the, organisation, meet, the, funds, to, uses, its, investors, obligations;
2) do, develop, kinds, of, plans, what, organisations?
3) functions, there, management, are, basic, several.
13. Составьте 5 вопросов (вопрос к подлежащему, общий вопрос, специальный, альтернативный и разделительный) к данному
предложению.
A project manager supervises the team engaged into the project.
14. Прочитайте текст и разбейте его на абзацы. Озаглавите
каждую часть текста и передайте содержание каждого абзаца одним предложением.
102
Management is the process of coordinating material, financial, information and human resources to achieve the goals of the organisation. Material resources are physical resources used by the organisation. Financial resources are the funds the organisation uses to meet its obligations to investors and creditors. Information resources refer to information on what is
changing and how it is changing. The most important resources are human
resources. The way the employees are developed and managed may have
even bigger impact on the organisation than other things such as marketing,
sound financial decisions, production or technology. The basic management functions are planning, organising, leading, motivating, and controlling. Let’s consider them in detail. 1. Planning is establishing the organisa-
tion’s goals and deciding how to accomplish them. There are different kinds
of planning. Strategic planning is the process of establishing major goals and
objectives and allocating resources to achieve them. A goal is an end result
that the organisation is expected to achieve over a one- to ten-year period.
An objective is a specific statement detailing what the organisation intends
to accomplish over a shorter period of time. Goals and objectives may deal
with such things as sales, company growth, costs, and customer satisfaction.
Goals are set at every level of the organisation from the CEO down to the
operating employees. The company’s strategy is the broadest set of plans,
developed as a guide for major policy settings and decision making. A stra-
tegic plan is set by the Board of Directors and top management. A tactical
plan is a small-scale plan developed to implement a strategy. It is devel-
oped for a 1-3 year period, and updated as information becomes available
or conditions change. An operational plan is a type of plan designed for a
year or less to implement tactical plans. A contingency plan is a back-up
plan that outlines alternative courses of action if the organisation’s original
plans are disrupted or become ineffective. 2. Organising is grouping the
resources and activities to accomplish some end result in an efficient and
effective manner. The work of the entire organisation is divided into separate
parts and these parts are assigned to the certain positions within the organisation. Various positions are grouped into departments, and responsibility
and authority are distributed among them. Then it is necessary to deter-
mine the number of subordinates who will report to each manager and to
establish the chain of command — who has direct authority and who is in a
support role. 3. Leading is the process of influencing people to work towards a common goal. 4. Motivating is providing reasons for people to
work: money, status, career development, and so on. 5. Directing is the
combined process of leading and motivating. 6. Controlling is assessing,
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evaluating and regulating ongoing activities to ensure that goals are
achieved. It includes three steps: setting standard performance, measuring
actual performance and comparing it to the standards, and taking corrective
action. These steps must be repeated periodically until the goal is achieved.
15. Выделите основную идею текста и запишите ее на англий-
ском языке.
16. Переведите следующие предложения на английский язык.
1. Известно, что существуют различные виды планирования.
2. Все видели, как он встречал директора по связям с обще-
ственностью.
3. Известно, что работа в команде создает ощущение коллективной
ответственности.
17. Заполните пропуски словами, данными в рамочке, и пере-
ведите предложения.
Approach, description, evaluates, executives,
implemented, recognized, response,
solution, weigh
1. A manager ………… the performance of each employee once a year.
2. As a manager she has her own ………… to the situation. 3. The buyer
gets his first impression of the house from your …………. 4. Managers are
working hard to find a ………… to the problem. 5. No one has …………
the scope of the project. 6. The agreement was signed but its recommenda-
tions were never …………. 7. The manager must ………… all the facts be-
fore taking a decision. 8. There was an enthusiastic ………… to the sugges-
tions. 9. This matter will be decided by the company’s top ………….
18. Допишите предложения, поставив выделенные слова в
нужную форму.
1. Successful management is based on three elements: leader, motiva-
tion and communication.
2. Assess of the employee’s performance is a very important part of the
personnel managers’ work.
3. One of the main functions of management is staff.
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19. Сопоставьте слова, данные в левом столбике, с определени-
ями из правого столбика.
1. responsibility
a) a man who is in charge of a team of
workers
2. solution
b) a particular way of thinking about or
dealing with something
3. approach
c) a reaction, an answer to a question, a
reply to a letter
4. response
d) a senior manager in a business or other organization
5. staffing
e) a way to solve a problem or to deal
with a bad situation
6. executive
f) someone who is in charge of an activity, a place, or a group of people such as
workers or students
7. supervisor
g) the decisions and activities connected
with providing the staff for an organization
8. foreman
h) a duty that you have to do because it
is a part of your job or position
20. Ответьте на вопросы к тексту.
1. What is management?
2. What are the functions of management?
3. What is planning?
4. What kinds of plans do organisations develop?
5. What does the strategic plan refer to?
6. What does the tactical plan introduce?
7. Why are operational and contingency plans necessary for the organ-
isation?
8. What does organising as a function of management mean?
9. Why is motivating important?
10. What steps does controlling include?
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21. Прочитайте следующие предложения и скажите, какие
предложения не соответствуют информации в тексте.
1. An objective is an end result that the organisation is expected to
achieve over a one- to ten-year period.
2. An objective is a specific statement detailing what the organisation
intends to accomplish over a shorter period of time.
3. Effective managers have to manage their time effectively.
4. Before being able to control his time the manager must find how he is
actually using it.
5. Goals not objectives may deal with such things as sales, company
growth, costs, and customer satisfaction.
6. Goals are set at the specific level of the organisation from the CEO
down to the operating employees.
22. Опираясь на информацию текста, сделайте краткое сооб-
щение по теме «About Management».
23. Составьте аннотацию к тексту, используя речевые клише.
106
16. TOURISM MANAGEMENT
1. Запишите и запомните следующие слова.
tangible — осязаемый; ощутимый; материальный; реальный;
intangible — неосязаемый, нематериальный;
adventure — приключение;
fluid — подвижный; изменчивый; постоянно меняющийся;
recession — спад, рецессия, экономический кризис;
entice — завлекать, заманивать, соблазнять;
metrics — система показателей;
records — записи;
projection — проектирование, прогнозирование, расчет;
purview — компетенция, круг деятельности;
aware — осведомленный;
hook — ловить, подцепить на крючок, привлекать;
persuasion — убеждение;
secure — обеспечить безопасность;
appeal — обращаться с призывом, просьбой, апеллировать;
fraction — фракция, лагерь, группировка;
grace — такт, любезность;
disposition — настрой, отношение, расположение;
circumstances — обстоятельства;
authority — полномочия.
2. Запишите и запомните следующие словосочетания.
disposable income — доход после уплаты налогов и прочих вычетов;
in charge — ответственный;
procuring sale — обеспечение продажи;
take a hit — нести потери, терпеть убытки;
keep track — отслеживать, быть в курсе;
online advertisement collateral — рекламные материалы в сети
Интернет;
work assignment — распределение работы.
3. Переведите предложения с английского языка на русский.
1. She has that intangible quality that a player must possess to be a
champion. 2. The children were looking for adventure. 3. Who’s in charge
here? 4. Tourism took the biggest hit, with sales slow down by 35 %. 5. As
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the recession deepened, the sales decreased. 6. I enticed him with more money. 6. We need a system to keep track of all our expenses. 7. It is his job to
make projections about trends in tourism.
4. Заполните пропуски словами, данными в рамочке.
Adventure, purview, enticed, in charge,
escape, recession
1. We’re hoping to ………… to the Algarve in May. 2. I decided I was
ready for an ………… after college. 3. Philip’s ………… of our marketing
department. 4. The economy was in ………... 5. In many cities drivers are
being ………… to take a train or bus to work. 6. Raising the funds is outside
the ………… of this committee.
5. Сопоставьте слова и словосочетания, данные в левом столбике, и определения к ним из правого столбика.
1. intangible
a) a group of numbers giving information about a particular feature of a
piece of software or hardware
2. adventure
b) to suffer damage or loss
3. be in charge
c) not able to be touched or measured,
and difficult to describe or explain
4. take a hit
d) an exciting, unusual, and sometimes
dangerous experience
5. recession
e) a period when trade and industry are
not successful and there is a lot of unemployment
6. keep track
f) have control over someone or something and be responsible for them
7. metrics
g) to have all the information that you
need about something
6. Найдите пары синонимов.
Recession, grace, in charge, authority, slump, power, responsible,
courtesy.
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7. Найдите пары антонимов.
Income, firm, expenses, intangible, recovery, material, recession, fluid.
8. Допишите термин к определению.
1. Money that you have left to spend after you have paid your taxes.
2. Real things that a company has, such as buildings or equipment.
3. A calculation of the way that something will change and develop in
the future, especially of how fast it will grow or become smaller.
4. The area of responsibility or influence that a person or organization has.
9. Прочитайте текст и составьте к нему план.
Due to higher disposable incomes, increased leisure time and falling cost
of travel, the Tourism industry has shown a very high growth. That is why
managerial and economic perspectives of tourism industry become more and
more important. Tourism industry involves tangible and intangible elements
requiring specific management system. The tangible elements include:
− transport systems — air, rail, road, water and now, space;
− hospitality services — accommodation, food and beverage, tours,
souvenirs;
− related services such as banking, insurance, safety and security.
The intangible elements include: rest and relaxation, culture, escape,
adventure, new and different experiences. As there are number of bodies
involved the need for management of services related to tourism arises.
A tourism manager is in charge of procuring sales of tourist packages as
well as arranging tour packages for clients. The role of a tourism manager is
very fluid and capitalizes on the talents of the individual professional. Tourism and hospitality tend to take a hit during economic recessions, so it is important that a tourism professional develops outstanding sales skills to entice
people to pay money for exciting vacations around the world.
Another important aspect of the tourism manager’s job is to keep track
of metrics and analytics which clearly show the state of tourism agency’s
sales and marketing efforts. Monitoring how many tourists visited an attrac-
tion, how many used the tourism agency’s services within a specific period
of time, and how much money these clients spent are all part of the records
that the tourism manager keeps. This analytical data can be used to make
projections on future marketing programs and to direct changes on how best
to approach prospective clients and tourists.
Advertising efforts may also be under the purview of the tourism manager. Writing search engine advertisements is often an effective way for a tour-
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ism management office to make tourists aware of its tourist packages and services. Other online advertisement collaterals may include banner ads, video
ads which feature tourist attractions and activities, and attractive copy hooking
customers with descriptions of exotic locations and interesting excursions.
Communication skills are vital for specialists in tourism management.
They use the art of persuasion to secure tourists for various vacation packages. Managers must also know how to appeal to business leaders and owners
who rely on tourism to increase their profits and keep their stores or services
running. Communication between these different fractions requires grace,
openness, and a friendly disposition, no matter the circumstances.
A manager’s title reflects what he is responsible for. For example, a tourism manager runs some tourist business in a tourist company. He plans tourist
business (new products, profits), supervises such kinds of operations as development and promotion of new tour packages, advertising and sales. He decides
on prices and discounts, controls the results and also supervises the tourist company staff. Sometimes a tourism manager is just the head of some department in
a large tourist company: a sales department, a marketing department or a public
relations department. In this case he reports to the general manager.
In a travel company a tourism manager hires employees. He selects
them and provides their training. A tourism manager like any other manager
has the authority to change the work assignments of the team members.
10. Определите, истинны или ложны высказывания.
1. Due to higher disposable incomes, increased leisure time and falling
cost of travel, the Tourism industry has shown a very slow growth.
2. The role of a tourism manager is very fluid.
3. Communication skills are essential for specialists in tourism man-
agement.
4. Communication requires grace, openness, and a friendly disposition.
5. A tourism manager can’t be the head of any department in a large
tourist company.
11. Ответьте на вопросы по прочитанному тексту.
1. What caused the high growth of tourism industry?
2. What elements does this type of industry include?
3. What tangible elements do you know?
4. Are rest and adventure intangible elements?
5. What is a tourism manager responsible for?
6. What kinds of operations does a tourism manager supervise?
7. What departments may be headed by a tourism manager?
110
8. Does a tourism manager provide the training of employees?
9. Does a tourism manager have the authority to change the work as-
signments of the team members?
10. What do you think about the level of development of tourism man-
agement in Russia?
12. Составьте предложения из данных в каждой цепочке слов.
1. elements, of, this, type, what, industry, does, include?
2. tourism, a, manager, in, is, charge, procuring, of, sales.
3. economic, tourism, take, hit, during, tends, a, to, recessions.
4. develops, skills, a, professional, outstanding, tourism, sales.
5. under, is, the, advertising, purview, of, tourism, manager.
13. Сопоставьте наименования дисциплин учебного плана,
данные в левом столбике, и словосочетания, обозначающие навыки, умения и компетенции из правого столбика.
1. Human resources management
a) Providing insurance, safety and security
2. Business planning
b) Communication skills, the art of persuasion
3. Business communication
ethics
c) Planning tourist business (new products,
profits), prices and discounts
4. Advertising
d) Awareness of the hospitality services
5. Insurance and risks in
tourism
e) Supervising the tourist company staff,
hiring employees, providing straining,
changing the work assignments
6. Hospitality bases
f) Writing search engine advertisements,
creating banner ads, video ads
7. Statistics
g) Procuring sales of tourist packages.
Outstanding sales skills to entice people to
pay money for exciting vacations around
the world
8. Sales technology
h) Keeping track of metrics and analytics,
monitoring how many tourists visited an
attraction, how many used the tourism
agency's services within a specific period
of time, and how much money these clients spent
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