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Файл:Английский язык. Менеджмент гостинично-ресторанных предприятий. Учебное пособие
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14. Какие знания и умения, необходимые менеджеру, Вы може-
те получить в ходе изучения следующих дисциплин?
Country Study, Psychology, Sociology, Cultural and Religious Heritage, Management.
15. Ответьте на вопросы.
1. What university do you study at?
2. What is your future speciality?
3. What subjects do you study?
4. What professional knowledge and skills can you get in the course of
these disciplines?
5. Must a tourism manager know foreign languages? What foreign lan-
guages do you study?
6. What are the tourism manager office duties?
7. Are you ready to do the tourism manager job?
8. Is education our university provides of a high quality?
9. Where would you like to work after graduating from the university?
10. Are you sure you will find a good job?
16. Сделайте сообщение на тему «Моя специальность — мене-
джер гостинично-ресторанных предприятий».
17. Составьте аннотацию к прочитанному тексту, используя
речевые клише.
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17. HOTEL MANAGEMENT
1. Запишите и запомните следующие слова.
peculiarities — особенности;
simultaneous — одновременный;
co-owner — совладелец;
fortunately — к счастью;
responsibilities — обязанности;
procedure — процедура;
framework — схема, инфраструктура, конструкция;
accounting — бухгалтерский учет;
taxation — налогообложение;
necessary — необходимый, неизбежный;
maintain — поддерживать;
increase — увеличивать, усиливать;
courtesy — учтивость, вежливость;
essential — необходимый, существенный;
supervise — надзирать;
housekeeping — административно-хозяйственная служба отеля;
assistant — помощник;
lobby — вестибюль, фойе;
assignment — назначение, распределение;
overbooking — избыточное бронирование.
2. Запишите и запомните следующие словосочетания и их перевод.
deliver the services — предоставлять услуги;
chain-operated hotel — сетевое управление отелем;
tightly coordinated framework — крепко скоординированная схема;
distinctive personality — характерная личность;
resident manager — заместитель управляющего, постоянно живу-
щий в гостинице;
sound knowledge — прочные знания, достоверная осведомленность;
corrective actions — корректировочные действия;
hire or fire — нанимать или увольнять;
matter of importance — дело особой важности;
in-house training programmes — программы внутрифирменного
обучения;
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room assignment — размещение по комнатам;
local customs — местные обычаи;
department head — начальник службы;
routine problems — текущие, типовые задачи.
3. Найдите пары синонимов.
Society, inn, co-owner, expect, community, hotel, wait, sharer.
4. Найдите пары антонимов.
Amateur, tightly, success, professional, general, softly, destruction, failure, specific, construction.
5. Переведите следующие слова. Почему их можно перевести
без словаря?
Organisations, departments, union companies, agencies, manager, effectively, economically, administration, hotel, profit, satisfaction, resident,
promotion, public relations, planning, directing, expertise, supervisor, standard, assistant.
6. Сопоставьте слова, данные в левом столбике, и определения
к ним из правого столбика.
1. housekeeping
a) one of the sections in the organisation
that deals with particular type of work
b) the section of the hotel responsible for
running the business
2. supervisor
c) the act of separating of two or more
things
d) the section of the hotel responsible for
cleaning rooms
3. department
e) someone who works instead of you
f) someone who is in charge of an
activity, a place or people
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7. Образуйте три слова от исходного слова и дайте их перевод.
1. house —
2. assist —
3. account —
8. Допишите предложения.
1. The main peculiarity of the hotel management is the fact that man-
agement and a__________ always go together.
2. In a ch________-operated hotel the manager usually works within a
specific tightly coordinated framework.
3. In a large hotel, the manager coordinates the work of the department
h________ who supervise housekeeping, advertising and food service.
9. Найдите лишнее слово в данной цепочке слов.
employees, workers, personnel, staff, personal, colleagues, collaborators, cooperators.
10. Запишите предложения, выбрав правильную глагольную
форму.
1. I saw the hotel assistant manager__________(to meet/meeting) new
guests.
2. A hotel manager__________ (appears to be/ appears be) in charge
of traditional services and the function of the hotel itself.
3. The hotel manager is often__________ (known to be/to be often
known as) the host who offers the hospitality of the establishment to the guests.
11. Переведите следующие предложения на русский язык.
1. A hotel manager is considered to return profit to the owner and to
administrate the hotel effectively.
2. Today many universities are known to give courses in hotel manage-
ment and administration.
3. Many hotels are known to be located in the areas where local customs
differ greatly from those of the hotels’ guests.
12. Составьте предложения из предложенных в каждой це-
почке слов.
1) of, society, up, of, our, is, all, organizations, made, kinds;
2) organization, in, are, any, the functions, there, carrying, people, of,
out, a manager;
3) manager, the, for, responsible, is, the, establishing, of, policies, hotel.
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13. Составьте 5 вопросов (вопрос к подлежащему, общий во-
прос, специальный, альтернативный и разделительный) к данному
предложению.
In a large hotel, the manager coordinates the work of the department heads.
14. Прочитайте текст и разбейте его на абзацы. Озаглавите
каждую часть текста и передайте содержание каждого абзаца одним предложением.
Our society is made up of all kinds of organizations such as government
departments, unions, companies, agencies, and the like. In all these organizations there are people carrying out the work of a manager. They all have a
responsibility to use the resources of their organization effectively and economically to achieve its objectives. As for the hotel management it has certain peculiarities. It is simultaneous management and administration of a
hotel. First, managers must return the profit to the owners who often themselves manage a small hotel or an inn. Second, they must deliver the services
and quality that the guests expect. Fortunately, those two responsibilities
often go together, that is, the greater satisfaction the guest receives, the
greater are the prospects that the hotel will be financially successful. In fact,
the head of the hotel may have various titles such as general manager, managing director or resident manager. This person is responsible for establish-
ing the policies and procedures of operation for the hotel and for seeing that
they are carried out properly. In small hotels he may be the owner or co-
owner, while in a large hotel he is probably a professional hotelman or hotelier. In a chain-operated hotel the manager usually works within a specific tightly coordinated framework. Many hotels become famous because of
the distinctive personality that is given to them by their manager. In a very
real sense, the manager is the host who offers the hospitality of the establishment to his guests. He is a business executive that means he must have a
sound knowledge of accounting, taxation, and business law, sales and
promotion, public relations as well as such common functions as traditional
services and the function of the hotel itself. Today many universities and
special schools give courses in hotel management and administration. So, a
hotel manager is a person responsible for planning and directing the work of
the hotel. He monitors and controls the work taking corrective actions when
it is necessary. The manager may also have the power to hire or fire employees or to promote them. Hiring and training are vital responsibilities of
the manager. The personality, experience and expertise of every employee
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are a matter of importance in hotel business where courtesy is one of the
main services. Continuing in-house training programmes are customary
in large hotels in order to maintain the standards of the business. The great
increase in tourism in recent years has resulted in the construction of the hotels which are located in the areas where local customs differ greatly from
those of the hotels’ guests. In such cases it is essential to give intensive
training to employees in every job category before the hotel opens. In a large
hotel, the manager coordinates the work of the department heads who supervise housekeeping, advertising and promotion, food service and the rest of
the operation. Managers may direct either workers or several supervisors
who control the workers. A manager must be familiar with the work of the
teams he supervises, though he does not need to be the best in any or all of
the areas. It is more important for him to know how to manage and lead personnel than to know their work in detail. In addition to the manager, many
hotels include assistant managers on the staff. They are often assigned to
different shifts. They usually have a desk in the lobby near the reception
area since they have to deal with routine problems such as unsatisfactory
room assignments or overbooking. The assistant managers are usually in
training for more responsible jobs in hotel management.
15. Определите основную идею текста и запишите ее на ан-
глийском языке.
16. Переведите следующие предложения на английский язык.
1. Известно, что существуют различные виды планирования рабо-
ты отеля.
2. Никто не видел, как помощник менеджера покинул свою стойку
в фойе отеля.
3. Думается, что работа в отеле создает ощущение коллективной
ответственности.
4. Считается, что стратегическое планирование это процесс уста-
новки главных целей.
5. Известно, что цели устанавливаются на каждом уровне орга-
низации.
6. За что ответственен менеджер по маркетингу?
17. Допишите предложения, поставив выделенные слова в
нужную форму.
1. The personality, experience and expertise of every ________ employ
in a hotel is a matter of importance.
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2. The hotel manager is a business _________ execute who has sound
knowledge of accounting, taxation, sales, promotion and public relations.
3. The hotel manager knows well __________ tradition services and
the function of the hotel itself.
18. Прочитайте предложения и скажите, какие из них не соот-
ветствуют информации в тексте.
1. Continuing in-house training programmes are customary to all hotels
in order to maintain the standards of the business.
2. Human resource management or personnel administration deals with
recruiting, selecting, promoting and training employees or making them redundant.
3. The great increase in tourism in recent years has resulted in the construction of the hotels located in the areas where local customers differ greatly from the hotels’ guests.
4. In such cases it is essential to give intensive training to employees in
every job category before the hotel opens.
5. Managers may direct either workers or the chief supervisor who controls the workers.
19. Переведите предложения на русский язык.
1. Decision making can be divided into recognizing the problem, defining and analysing the problem, evaluating alternative solutions, with choosing the most favourable ones and implementing the approach chosen. 2. It is
very important to remember that successful management is a skill of choosing from the alternatives, and that it is based on three basic elements: leadership, motivation and communication. 3. The main functions of management
are planning, organising, directing, controlling, staffing and innovating.
4. An operating manager creates and manages the system that converts resources into goods and services.
20. Ответьте на вопросы.
1. What is the modern society made up of?
2. What is a modern manager responsible for?
3. What is the main peculiarity of the hotel management?
4. What titles of the hotel manager can you name?
5. Who often really helps hotels become famous and popular?
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6. What does the hotel manager responsible for?
7. What kinds of operations does the hotel manager supervise?
8. What departments may be headed by the hotel manager?
9. Does the hotel manager provide the training of employees?
10. What are assistant managers usually responsible for?
21. Опираясь на информацию текста, сделайте краткое сообщение по теме «Особенности гостиничного менеджмента в России».
22. Составьте аннотацию к тексту, используя речевые клише.
119
18. STRATEGIC MANAGEMENT
1. Прочитайте и запомните новые слова и их перевод.
align — присоединять(ся), выравнивать;
attain — достигать, добиваться;
feedback — отзыв, реакция, отзыв потребителя;
evolve — развивать;
relevant — важный, значимый;
strength — сильная сторона, достоинство, эффективность;
weakness — недостаток, слабость;
threat — опасность, угроза;
applicable — подходящий;
sustainable — устойчивый, жизнеспособный;
scrutinize — тщательно исследовать, рассматривать;
strive — стараться, стремиться;
imply — предполагать, значить;
appraise — оценивать;
revert — возвращаться;
trustworthy — надежный;
committed — преданный.
2. Прочитайте и запомните новые словосочетания и их перевод.
competitive advantage — конкурентное преимущество;
entail attention — привлекать внимание;
deploy resources — использовать ресурсы;
business environment — конъюнктура;
unfeasible contingency — непредвиденное обстоятельство;
environmental scanning — изучение окружающей среды;
continuous basis — непрерывный базис;
keep on a continuous eye on — постоянно следить за.
3. Прочитайте следующие слова и переведите их без словаря.
Strategic, collection, activity, process, organization, coordinate, transform, plan, company, manager, industry, formulation, mission, regulation,
technology, factor, element.
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4. Прочитайте следующие словосочетания и переведите их без
словаря.
Strategic management; systematically coordinate; collecting information; organization’s structure; strategic management plan; identify the
direction; ongoing activities and processes; static plan.
5. Найдите в левой колонке английские эквиваленты русских
словосочетаний.
1. set the objective
a) распределение ресурсов
2. making decision
b) выработка стратегии
3. thorough knowledge
c) управление человеческими ресур-
сами
4. competitive environment
d) поставить цель
5. managing human resources
e) конкурентная среда
6. distributing resources
f) принятие решений
7. strategy formulation
g) всесторонние знания
6. Замените выделенные слова синонимами, данными в рамочке.
Includes, relevant, trustworthy, scrutinizing,
accomplishing, scanning
1. Strategic management keeps an organization essential.
2. Strategy formulation is necessary for attaining organizational ob-
jectives.
3. Environment research is necessary for formulating corporative busi-
ness and functional strategies.
4. The employees become more reliable and satisfied.
5. The strategic management process involves four steps.
6. One of the purposes of environmental scanning is analyzing in-
formation.
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