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Файл:Английский язык. Менеджмент гостинично-ресторанных предприятий. Учебное пособие
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131
1. Undoubtedly, the tourism industry is one of the most ………… in-
dustries to crises. 2. Crisis preparedness is vitally important for all …………
to avoid bad publicity and damage to the viability of the business. 3. The
success in dealing with the crisis event lies within …………. 4. It is evident
from the analysis that there are lessons to be learned, which could be useful
for the ………… in general. 5. Managers should prepare …………; define
decisional and informational roles and responsibilities; retain a degree of
flexibility in order to react swiftly and decisively at an operational level. 6.
No two crises are the same and as companies vary in their scale, complexity
and orientations, reactions will vary from one company to another in order to
match the reaction to individual ………….
14. Составьте аннотацию к прочитанному тексту, используя
речевые клише.
15. Сделайте сообщение по изученной теме.
132
20. INVESTMENT MANAGEMENT
1. Запишите и запомните следующие слова.
generic — обобщенный;
refer to — относиться;
objective — цель;
share — акция;
bond — обязательство, облигация;
real estate — недвижимое имущество;
institution — организация;
charity — благотворительное общество, учреждение;
advisory — консультация, рекомендация;
provision — снабжение, обеспечение;
remit — зона ответственности, функции, полномочия;
universe — вселенная, среда, множество;
roughly — грубо, приблизительно;
inflow — поступления, входящий поток;
facet — грань, аспект;
dealing — имеющий дело;
settlement — расчет, уплата, регистрация;
compliance — отдел по контролю за соблюдением правовых норм;
accord — согласие, соответствие;
valuation — оценка, стоимость инвестиционного портфеля;
precipitous — поспешный, опрометчивый;
decline — спад;
loath — не желающий;
stake — ставить на карту / ставить в зависимость;
attributable — обусловленный;
returns — выручка;
derivative — ценная бумага второго уровня, производная.
2. Запишите и запомните следующие словосочетания
portfolio management — управление портфелем ценных бумаг;
trading of securities — торговля ценными бумагами;
asset management — управление финансовыми активами;
real estate — недвижимое имущество;
pension fund — пенсионный фонд;
133
fund management — управление денежными средствами;
institutional investment — институциональное инвестирование;
discretionary management — доверительное управление;
money management — управление денежными средствами;
financial statement analysis — анализ финансовых отчетов, анализ
финансового состояния предприятия;
asset selection — выбор активов;
stock selection — выбор акций;
internal auditing — внутренний аудит;
legislative and regulatory constraints — правовые ограничения.
3. Переведите предложения с английского языка на русский.
1. The principal objective of the department is to identify market opportunities. 2. The scheme allows employees to buy shares in the company.
3. Government bonds are usually a safe investment.
4. Сопоставьте слова, данные в левом столбике, и определения
к ним из правого столбика.
1. generic
a) something that you plan to achieve,
especially in business or work
2. objective
b) a large organization such as a bank,
hospital, university, or prison
3. share
c) land and the buildings on it
4. bond
d) relating to or suitable for a range or
class of similar things
5. real estate
e) one of the equal parts of a company
that you can buy as a way of investing
money
6. institution
f) a document given to someone who
invests money in a government or company, promising to pay back the money
with interest
5. Найдите пары синонимов.
Bond, share, put in, objective, stock, obligation, invest, goal.
134
6. Найдите пары антонимов.
Assets, global, public, wealthy, poor, liabilities, private, local.
7. Заполните пропуски в предложениях словами, данными в
рамочке. Переведите предложения.
Concentrated, management, employ, inflows,
transactions
1. The world’s largest companies are at least in part investment manag-
ers and ………… millions of staff. 2. The global investment management
industry is highly ……….. in nature. 3. A majority of fund managers’ report
that more than 50 % of their ………… go to just three funds. 4. “Back office” employees track and record ………… and fund valuations for up to
thousands of clients. 5. Investment ………… can take many forms.
8. Прочитайте текст и составьте к нему план.
Investment management is a generic term that most commonly refers to
buying and selling of investments within a portfolio and trading of securities
to achieve a specific investment objective.
Investment management is the professional asset management of various securities (shares, bonds and other securities) and other assets (e.g., real
estate) in order to meet specified investment goals for the benefit of the investors. Investors may be institutions (insurance companies, pension funds,
corporations, charities, educational establishments etc.) or private investors.
The term asset management is often used to refer to the investment
management of collective investments, while the more generic fund management may refer to all forms of institutional investment as well as investment management for private investors. Investment managers who specialize
in advisory or discretionary management on behalf of (normally wealthy)
private investors may often refer to their services as money management or
portfolio management.
The provision of investment management services includes elements of
financial statement analysis, asset selection, stock selection, plan implementation and ongoing monitoring of investments. Coming under the remit of
financial services many of the world's largest companies are at least in part
investment managers and employ millions of staff.
135
The term fund manager (or investment advisor in the United States) refers to both a firm that provides investment management services and an individual who directs fund management decisions.
According to a Boston Consulting Group study, the assets managed professionally for fees reached an all-time high of US$62.4 trillion in 2012, after remaining flat-lined since 2007. Furthermore, these industry assets under
management were expected to reach US$70.2 trillion at the end of 2013 as
per a Cerulli Associates estimate.
The global investment management industry is highly concentrated in
nature, in a universe of about 70,000 funds roughly 99.7 % of the US fund
flows in 2012 went into just 185 funds. Additionally, a majority of fund
managers’ report that more than 50 % of their inflows go to just three funds.
The business of investment has several facets, the employment of professional fund managers, research, dealing, settlement, marketing, internal
auditing, and the preparation of reports for clients. The largest financial fund
managers are firms that exhibit all the complexity their size demands. Apart
from the people who bring in the money (marketers) and the people who
direct investment (the fund managers), there are compliance staff (to ensure
accord with legislative and regulatory constraints), internal auditors of various kinds (to examine internal systems and controls), financial controllers (to
account for the institutions’ own money and costs), computer experts, and
“back office” employees (to track and record transactions and fund valuations for up to thousands of clients per institution).
Key problems of running such businesses include:
− revenue is directly linked to market valuations, so a major fall in as-
set prices can cause a precipitous decline in revenues relative to costs;
− above-average fund performance is difficult to sustain, and clients
may not be patient during times of poor performance;
− successful fund managers are expensive and may be headhunted by
competitors;
− above-average fund performance appears to be dependent on the
unique skills of the fund manager; however, clients are loath to stake their
investments on the ability of a few individuals — they would rather see firmwide success, attributable to a single philosophy and internal discipline;
− analysts who generate above-average returns often become sufficient-
ly wealthy that they avoid corporate employment in favor of managing their
personal portfolios.
136
Investment management can take many forms. It can be done either by
the consumer or a professional and can be passive, active, aggressive or conservative. It can refer to sophisticated trading techniques involving derivatives and alternative investments.
9. Определите, истинны или ложны высказывания.
1. Investment management is the professional asset management of var-
ious securities.
2. Investors are usually institutions only.
3. The provision of investment management services includes elements
of financial statement analysis.
4. The term “a fund manager” refers to an individual who directs fund
management decisions.
5. Internal auditors track and record transactions and fund valuations for
up to thousands of clients per institution.
6. The clients are patient during times of poor performance.
7. Clients are loath to stake their investments on the ability of a few in-
dividuals.
10. Ответьте на вопросы к прочитанному тексту.
1. What is Investment Management?
2. What kind of investors do you know?
3. What is the term asset management often used to refer to?
4. What does the provision of investment management services include?
5. What is fund manager?
6. Are there any other people involved apart from marketers and fund
managers?
7. What are the key problems of running such businesses?
11. Прочитайте и переведите текст об инвестициях в сфере ту-
ризма и скажите, был ли этот инвестиционный проект успешным.
In 2001, the Moroccan Government, in cooperation with the private sector, developed a tourism strategy called “Vision 2010”. The strategy had
three main components:
a) to develop six beach resorts on the Atlantic coast;
b) to renovate and expand existing tourism destinations (Casablanca,
Fez, Marrakech, Tangier etc.);
c) to develop new regional tourism products.
The main objective was to triple Morocco’s tourism capacity in respect
of the number of hotel beds and passenger seats. The strategy also included
137
an aggressive marketing campaign aimed at attracting 10 million visitors to
the country in 2010.
For the six beach resorts, the Government sought participation by foreign investors through a public-private partnership (PPP) approach. Projects
for the resorts were developed with the assistance of consultants, and 50 potential foreign investors were invited to bid for the projects. The Government
invested in infrastructure at the sites, in order to provide them with water,
electricity and transport connections. Other measures, such as tax exemptions and land concessions, were granted too.
By 2007, five consortia had been selected. The investors included developers and tour operators from Belgium, France, the Netherlands, South
Africa and Spain.
Due to the financial crisis, which affected many of the investors, the
Moroccan Government had to reschedule the end year to 2016. The Government has raised funds and made additional investments to help compensate for the withdrawal of some foreign investors. As of 2010, two resorts
had started their operations.
12. Прочитайте список слов и словосочетаний и скажите, какие
новшества в туристической сфере требуют внешних инвестиций
(например, банковский кредит), а какие могут быть профинансированы за счет финансовых ресурсов самого туристского предприятия.
New hotels, software, marinas, golf courses and spas, kitchen equipment, mountain resorts, comfortable beaches, surfing, excursion development, adventure tour, medical centres, airlines, railways, hospitals.
13. Составьте аннотацию к прочитанному тексту, используя
речевые клише.
14. Сделайте сообщение по изученной теме.
138
VOCABULARY
А
a la carte — порционное меню
abbey — аббат
accept — принимать
access — доступ
accommodation — размещение
accommodation industry — ин-
дустрия размещения
accompaniment — гарнир,
дополнения
accomplish — выполнять, совер-
шать
accord — согласие, соответствие
accounting — бухгалтерский
учет
achieve — достигать, добиваться
achieve goals — достигать цели
acquire — приобретать, полу-
чать, овладевать
acquisition — приобретение, по-
глощение, слияние (компаний)
administration of complaints —
рассмотрение жалоб
adopt — принимать; усваивать
adventure — приключение
advertising — рекламирование
advice — совет, консультация
advisory — консультация, реко-
мендация
age-related and religious faith —
возрастные и религиозные
убеждения
agreement — соглашение
align — присоединять(ся), вы-
равнивать
Allies — государства–члены ан-
тифашистской коалиции во
второй мировой войне
allocating resources — выделе-
ние ресурсов
allow — позволять
alongside — бок о бок
although — хотя
amenities — удовольствия, блага
amount —количество
Anniversary— годовщина,
юбилей
annual paid vacation —
ежегодный отпуск
antitrust law — антитрестовский,
антимонопольный закон
apparently — ясно, очевидно
appeal — обращаться с призы-
вом, просьбой, апеллировать
appear — появиться
appearance — внешний вид, об-
личье
applicable — подходящий
application — применение
appointment — договоренность
(о встрече), назначение (на
должность)
appraise — оценивать
appreciate — ценить, высоко
ставить
Armed Forces — вооруженные
силы
assault — атака, нападение, сло-
весное оскорбление
139
assess — оценивать
assessment — оценка
asset management — управление
финансовыми активами
asset selection — выбор активов
assigned to — закреплен за, при-
писан к
assignment — назначение, рас-
пределение
assistant — помощник
associate — коллега, партнер,
компаньон, единомышленник,
помощник, заместитель
attain — достигать, добиваться
attempt — попытка
attract investment — привлекать
инвестиции
attributable — обусловленный
authorised capital — уставной
капитал
authority — власть, авторитет,
полномочия
available — доступный, налич-
ный, годный
average salary — средняя
зарплата
avoid — избегать
aware — осведомленный
awareness — осведомленность
В
Bahal Faith — бехаизм
ban trade — запрещать торговлю
banking — банковское дело,
банковские услуги
Banquets — банкетная
деятельность
bar counter — барная стойка
be brought to justice — привле-
каться к суду
be conscious — быть преиспол-
ненным
bed and breakfast — условия
проживания в гостинице, при
которых в цену номера
включается завтрак
belief — вера, доверие, верование
benefits and drawbacks — пре-
имущества и недостатки
biblical times — библейские вре-
мена
bond — обязательство, облига-
ция
bow — поклон, кивок
busboy — помощник официанта,
уборщик посуды
business environment — конъ-
юнктура
Butler/French Service — обслу-
живание по-французски
С
capture — овладеть, захватить
caravansary — караван-сарай
carve — разрезать, раскладывать
на порции
casual coffee-shop / casual
restaurant — кафетерий /
ресторан с непринужденной
обстановкой
140
cater for — обслуживать посети-
теля, снабжать продовольствием
cater for those on the move —
обслуживать тех, кто в пути
catering — общественное
питание
census — перепись
CEO (Chief Executive Officer) —
генеральный директор, управляющий
chain-operated hotel — сетевое
управление отелем
charity — благотворительное
общество, учреждение
Christianity — христианство
circumstances — обстоятельства
clarify — разъяснять, вносить
ясность
cleaning — уборка
clergy — духовное лицо, свя-
щенник
closely connected with — близко
связан с
cluster — концентрация,
скопление
cocktail lounge — коктейль-бар,
коктейльный зал
collected in taxes — собранные
налоги
commitment — заинтересован-
ность, обязательство, намерение
committed — преданный
community — группа лиц, объ-
единённых определённым признаком; местная общественность; локальное сообщество,
территориальная община
compare — сравнить
competition — конкуренция, со-
ревнование
competitive — конкурентный
competitive advantage — конку-
рентное преимущество
competitor — конкурент
complex — сложный
complexity — сложность
compliance — отдел по контролю
за соблюдением правовых норм
concerning — относящийся к
делу
Confucianism — конфуцианство
confuse — смущать, приводить в
замешательство, запутывать,
усложнять
confusion — замешательство,
путаница
connection — связи, знакомства
conscious — сознательный, по-
нимающий
consent — согласие, разрешение
consequence — последствия
consistency — последователь-
ность, логичность
constituent — элемент, состав-
ляющая
consulting — консультирование
contingency plan — план дей-
ствий в экстремальных условиях
contingency project — антикри-
зисный проект
continuous basis — непрерывный
базис
contract negotiation — обсужде-
ние условий контракта
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