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Файл:Идеографический словарь англо-американских безэквивалентных словосочетаний. Справочник
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Samples of bind-in cards that many magazines find the most cost-effective
method of gaining new subscribers.
blanket sheet – амер. разг. газета на одном листе или на нескольких
листах большого формата: Each pattern is to be placed upon the fabric
after the same is detached from the said blanket sheet, and printed 8.
blue pencil – амер. карандаш для исправлений при редактировании:
The book is a good one; vigorous use of a blue pencil would have made it
better.
brass check – амер. разг. подкуп прессы: The journalists were pretty
much brass check artists, they were like the girls in the brothel. And how
much of that has changed in the past century?
breakfast TV – брит. разг. телепередачи ранним утром: The couple were
in London to record a breakfast TV show.
bulky newspaper – амер. проф. многостраничная газета: It is perhaps
the most bulky newspaper in Italy with many long pieces and extensive cultural and financial sections.
bulldog edition – амер. разг. первый утренний тираж газеты, в основном продаваемый за пределами города: Experts on the history of journa-
lism says that the term could appear because of the fact that traders of
Newspapers fought like bulldogs for fresh Newspapers.
cabinet edition – брит. книги, газеты меньшего формата: Buy Jones's
cabinet edition of British poets, Том 2. printed for Jones & Co., 1831.
call signs – амер. проф. заставка теле- радиостанции: All ham radio call
signs begin with letters (or numbers) taken from blocks assigned to each
country of the world by the ITU - International Telecommunications Union.
channel loyalty – амер. разг. преданность одной телевизионной программе, каналу или радиостанции: The findings showed that a one-size-
fits-all approach to channel loyalty will not effectively influence behavior,
because people like to be communicated with and rewarded at an individual
level.
city desk – амер. отдел местных новостей в газете: In the early 1930s,
from his city desk at Faber and Faber, Eliot was busy paying tribute to other cities which had educated him in his way of life and to city writers who
had aided his way of writing.
city editor – амер. редактор отдела местных новостей: As an ex-financial
journalist, Lawson had opinions about the limitations of trial by jury formed
by what he had seen of financial scandals when working as a City Editor.
city room – амер. брит. отдел местных новостей в газете: It is the nature
of journalists to complain, and the city room of a newspaper is really a
therapy session.
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civic dialog – амер. телепрограммы для информирования общественности о политической и экономической ситуации в стране: We serve as an
information source and facilitator of civic dialog. We pool the resources of
the community and work together for the betterment of Bustleton and its
residents.
country newspaper – амер. еженедельная местная газета небольшого
города: Alas, this is the lot of the country newspaper editor: car accidents,
council meetings, births, deaths, shows, fairs, fundraisers, footy clubs,
men’s sheds, women’s groups, garbage collection, parking problems and
what type of tree to plant on nature strips.
cover man – амер. брит. разг
. популярная личность, портрет которой
помещен на обложке журнала: Last month, EA Sports announced that
Brett Favre will be the cover man of Madden 2009, the best football and
sports video game ever. But since Favre isn’t going to be playing next year,
how exactly will the infamous Madden curse be
in effect? Is it broken?
cover story – амер. разг. статья, иллюстрация к которой дана на обложке журнала: She was the editor then of a magazine called ID, and she gave
me a cover story.
daytime audience – амер. проф. дневная аудитория, на которую рассчитаны телесериалы: Moving on from breakfast to the more traditional
day time TV and the results are still surprising, as the daytime audience is
not all stay at home mums and the unemployed as most marketers appear to
think.
deceptive advertising – амер. проф. реклама, вводящая в заблуждение:
The employees usually don't write the ads or endorse them, but when consumers are angered by deceptive advertising, they have to deal with unhappy people.
dirty rag – амер. разг. дешёвая сенсационная газета: If you're able to
write at or above a third-grade level, our editors can probably work with
your material. The Dirty Rag can’t currently offer compensation for published works – other than the respect and disdain of your peers and the satisfaction
of being published.
door stepper – амер. разг. интервьюер, берущий интервью на нежелательную тему и без предварительного согласования с интервьюируемым: Politicians are great at giving a non-comment, so you have to be a
pretty harsh to be a good door stepper. “Your Eminence,” I shouted, “who
are you
going to vote for on your secret ballot?” The Cardinal stopped
dead in his tracks, gave me a shocked look, swallowed, and replied, “I do
not know. The Holy Spirit will guide me.”
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door-to-door campaign – амер. проф. рекламная кампания с поквартирным обходом: Aside from being family-based in nature instead of just
targeting individuals on a one-to-one basis, using localized door-to-door
campaign and implementing a door hanger campaign is a very powerful
marketing tool.
dope story – амер. брит. информация из
надёжных источников для
опубликования в газете без ссылки на них: This is a dope story telling
track that is about real life situations in the street.
drawing card – амер. разг. «гвоздь программы», популярный артист,
оратор и т. д., привлекающий на свое выступление большую аудиторию: More students might come to an SDS dorm lobby meeting if we have a
Columbia professor there as a drawing card.
expanded cover – амер. разворачиваемая обложка журнала, сложенная
внутрь: Since the magazine welcomes articles for review, an expanded
cover letter will work best and be key in getting an editor to look at your
essay.
family hours – амер. время телепрограмм для всей семьи: A television
watchdog group announced a campaign on Wednesday to press broadcast
networks to voluntarily create a family hour of viewing between 8 and
9 each night.
fan magazine – амер. журнал для поклонников чего-либо или спортивных болельщиков: Fan magazines gave audiences a way to experience the
magic of the movies beyond the theatre.
funny paper – амер. разг. газета, в основном состоящая из комиксов:
Chapter two, aptly titled "Too Stupid Even for the Funny Papers," examines
how from early on in the Manhattan Project, President Roosevelt and others
in the administration erroneously believed that America would have a monopoly on nuclear weapons.
glamor boy (girl) – амер. разг. привлекательные парень или девушка в
рекламе или журнале: We've talked a lot about the Glamour Girl celebrity
names of Hollywood's Golden Age, but how about their Gorgeous Guy
counterparts?
hard news – амер. проф. важные политические новости: Under Editor
Murray J. Gart, 56, former chief of the Time-Life News Service, the Star
stressed hard news and straightforward reporting over fancy writing and
instant analysis.
honour box – брит. разновидность автомата по продаже газет: It is very
convenient for big enterprises to buy
their own honour boxes.
jingle package – амер. проф. музыкальные позывные на радиостанциях: The most popular live syndicated radio show in Serbia called “From
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1 to 3 with Ivan Zeljkovic” needed a jingle package that will reflect the idea
by its host.
jingle track – амер. проф. рекламная мелодия для рекламного ролика:
Today they continue this work creating radio jingles and custom tracks for
the like of Kia Motors and SMA foods.
jump line – амер. проф. строка в конце неоконченного текста с указанием страницы продолжения: Basically, what I'm making are articles that
have about two to three images embedded in each article, and have maybe
two to three jump lines which redirect the reader to other pages.
jump story – амер. проф. рассказ с продолжением на другой полосе
издания: The Front page consists of only one headline and also its banner
headline, it’s about the support of senate’s majority bloc. It also has jump
story about America’s support
on anti-outsourcing bill on the front page.
mandatory copy – [ˈmændət(ə)rɪ] амер. проф. текст, включаемый во все
рекламные сообщения по требованию рекламодателя: He points out that
an audience never fails to engage with emotion. In fact, it's the only path to
audience engagement. But you can't create emotional touch points with a
list of mandatory copy points.
media event – амер. проф. раздутое малозначимое мероприятие для
привлечения внимания прессы и телевидения: Choose whether a media
event is the best way to get coverage. Hold a news conference only for a
major story that should be presented to several reporters at the same time.
middle break – амер. проф. перерыв в теле- радиопередаче для идентификации станции или программы: Such techniques are also being
applied by advertisers with their own content to promote. Great creative is
no longer unveiled in the middle break of
the Champions League Final or
during the Super Bowl: instead, a complex pre-game release program helps
to spread the excitement.
minority channel – амер. проф. телеканал для узкой аудитории: This
exclusive minority channel broadcast will showcase the voices of leaders in
the minority community.
network television – амер. проф. сетевое телевещание, одновременная
передача программ крупной телевизионной компании через сеть взаимосвязанных телевизионных станций: A major international network
television is the British Broadcasting Corporation, or BBC which is perhaps well known for its news agency BBC News.
penny dreadful – брит. разг. низкопробный приключенческий роман в
дешёвом издании: This story, of Mary, in love with a lowly clerk (tall,
dark, handsome and actually an aristocrat in disguise) owed a great deal to
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the sagas of class confusion and frustrated passions to be found in contemporary fiction magazines and the ‘penny dreadful novelette’, both in its
packaging and plot.
press cutting – брит. газетная или журнальная вырезка: School girls like
press cutting and making collages.
quality paper – брит. «солидная газета», рассчитанная на осведомлённого читателя: Our image of the typical newspaper reader in Britain has to
be that of someone reading a tabloid, not a highbrow quality paper.
situations vacant – брит. проф. раздел газеты, в котором размещены
объявления о вакансиях: Read and download details on any current situa-
tions vacant at TRT, if a position interests you, you can apply on line.
sob sister – амер. разг. женщина-репортер, пишущая на душещипательные темы: While Jen isn't altogether comfortable playing sob sister,
she's come to understand how worried Lauren is and let her know she will
continue to be there for
her.
street edition – амер. брит. часть тиража газеты в розничной продаже:
What a challenge keeping this street edition newspaper alive with so few
resources has been!
sustaining show – амер. проф. радио- или телепрограмма на религиозные или политические темы, не содержащая рекламы: In the early days
of radio broadcasting, sustaining programming included a wide variety of
shows offered by radio stations and networks to attract audiences to the new
medium.
synthetic culture – амер. разг.
продукция средств массовой информа-
ции, рассчитанная на массовое потребление: In the meantime, here are
some observations about the counterfeit synthetic culture in which we all
frustratingly find ourselves.
tabloid TV – амер. разг. телепередачи, идущие ежедневно, посвящённые сенсационным событиям: Alan and Jerry take a court case having to
deal with a
TV tabloid talk show when a woman rejects an ex-boyfriend's
wedding proposal.
talk jockey – амер. разг. ведущий радиопередачи «беседа с радиослушателями»: Some of the new talk jockeys still play music, but it is always
subordinate to their dialogue with listeners.
test card – брит. проф. испытательная таблица на телевидении, возникающая на экране телевизора во время исправления неполадок: The TV
test card, which many associate with the nostalgic image of Carole Hersee
sitting beside a clown, dates back to an era when you could count the number of TV channels on one hand.
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time signal – брит. сигнал точного времени на радио: Special purpose
radio time signal stations transmit a signal that allows automatic synchronization of clocks, and commercial broadcasters still include time signals in
their programming.
topmost news – амер. новости чрезвычайной важности: Here we go
looking at top 25 news that are making the headlines in the country today at
7 P.M. These include the topmost trending news of the past hours.
trade book – брит. книга для массового читателя: This site aims to offer
valuable
trade books that can be integrated in inquiry-based classrooms.
trade paperback – брит. разг. дешёвое издание в бумажной обложке
для массового читателя: Shady Palms can be purchased as both a trade
paperback and an eBook.
untried author – амер. разг. неизвестный автор: To spend hours of their
time reading a book by a
completely unknown and untried author is truly a
gift of kindness.
vanity press – брит. издательство, выпускающее книги на средства авторов: Vanity presses do offer more independence for the author than does
the mainstream publishing industry; however, their fees can be higher than
the fees normally charged for similar printing services, and sometimes restrictive contracts are required.
vanity publishing – амер. издание за счет автора: Despite the contrasting
views about the pros and cons of this approach, the market for vanity publishing has grown within the writing community.
venal press – амер. разг. продажная пресса: Newspapers, including
the venal press, are incapable of having any effective influence on public
opinion due to their laughably small circulation.
world shaker – амер. брит. разг. событие мирового значения: The book
is no world shaker, but it's a pleasant reading.
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ENVIRONMENT
alkali flat – [ˈælk(ə)laɪ] амер. мелкий пересыхающий солоноватый во-
доём: I decided to take the Alkali Flat trail, which is a 4.6 mile loop
through the dunes. I saw people at the beginning of the trail and at the end,
but in the vast middle section I only saw
distance.
armpit of the nation – амер. разг. «подмышка нации», грязное, неприятное место: We are the armpit of Europe. A nation that capitalism and
corruption has destroyed in so many ways.
barbed tributary – амер. брит. приток, впадающий в реку против течения: A northward flowing barbed tributary joins the main stream at the
point where it bends sharply toward the northeast; its course, if reversed,
would be the logical continuation of the main stream.
beard moss – брит. мох, свисающий с деревьев: Its common names, Old
Man’s Beard, Methuselah’s beard or Beard moss come from its gray-green
fuzzy texture and its tendency to develop some length thus resembling a
beard.
black frost – амер. брит. сильный мороз без инея: A black frost occurs
when temperature falls below 0°C and no ice forms on the surface.
cloud forest – амер. лес на вершинах прибрежных гор в тропических
районах, где даже в сухое время года наблюдается высокая степень
облачности: Most studies of this type have yet to evaluate the efficiency of
such species as dispersers rather than visitors or feeders, but in cloud forest
of Costa Rica, where three pioneer tree species were found to be visited by
six bird species, only three left seeds in a viable condition.
common nuisance – [ˈnjuːs(ə)n(t)s] брит. источник неудобства или вреда для населения (шум, задымлённость и т. д.): A common nuisance of-
fends the public at large.
cyclone cellar – [ˈsaɪkləʊn] амер. глубокое подземное убежище от ура-
ганов: You can hide yourself in a cyclone cellar, until the storm passes.
cyclone fence – [ˈsaɪkləʊn] амер. прочный высокий забор из проволоч-
ной сетки с колючей проволокой наверху: The cyclone fence will protect
you from everything.
one other person briefly off in the
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diamond ring – амер. брит. светлая зона вокруг солнечного диска во
время затмения: It is a diamond ring of South Australia total eclipse of the
sun that the right was seen in Zambia.
dust bowl – амер. территория с частыми пыльными бурями: The Dust
Bowl forced tens of thousands of families to abandon their farms.
flood wall – [flʌd] амер. брит. дамба для защиты от паводковых вод:
Similarly, during particularly rainy seasons or heavy spring thaws it may be
necessary to construct a temporary flood wall.
heat pollution – амер. тепловое загрязнение окружающей среды, сброс
отработанной горячей воды в водоём: Unless the amount of heat pollu-
tion emitted into the atmosphere is reduced, it will continue to silently and
invisibly change the climate.
helm wind – брит. сильный ветер с гор: Helm wind’ name is from the
helmet or cap of cloud that forms above Cross Fell, known as the Helm Bar,
since a line of clouds over the fells can predict and accompany a Helm.
land hog – брит. фермер, истощающий землю неправильной
обработ-
кой: In this case it is not the tenant but the landowner who is guilty of exhausting the soil, he is a land hog.
pine barren – амер. песчаная равнина, поросшая соснами: The sand-
stone pavement pine barren of northeastern New York are island ecosystems
amidst the larger matrix of northern hardwood.
pollution fever – амер. разг. «лихорадка» поиска загрязнителей окружающей среды, стимулируемая крупными штрафами в пользу тех, кто
обнаружил: As for the pollution fever, I think it doesn’t refer to our neigh-
bours.
visual pollution – брит. визуальное загрязнение окружающей среды,
обезображивание природы плакатами, надписями (на скалах
и т. п.):
The visual pollution is a problem that is affecting millions of citizens of the
capital of the world and why not. In recent years, the abuse by companies
that their advertising has saturated every corner of the city with its billboards, or garbage dumps, graffiti, electrical distribution, among others,
day to day running out not only with the urban landscape, with the health of
each resident of Bogota.
wilderness area – амер. участок земли на территории заповедника,
принадлежащий государству, где запрещено делать любые постройки:
It is a fairly new wilderness area being designated in August 2002, and
is 14,000 acres in size.
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HEALTH
beauty sleep – брит. первые часы сна (до полуночи), считающиеся
наиболее полезными; кратковременный сон днём: "I know I ought to be
taking a beauty sleep," she thought, "so I’ll be all fresh and fine for the
evening."
cabin fever – амер. состояние, возникающее у человека, если он проводит слишком много времени в помещении из-за плохой погоды, выражается в крайней раздражительности и странностях поведения: If you
still have herbs in your garden, consider moving some indoors. Living
greenery is a remedy for cabin fever, and will provide fresh ingredients for
the kitchen without adding another item to your shopping list.
candy striper – амер. разг. девочка-подросток, добровольно выполняющая функции медсестры или санитарки в больнице: The entire conva-
lescent home came to life as soon as the candy striper Cindy arrived.
delancy clause – амер. запрещение использовать пищевые добавки или
иные вещества, обладающие канцерогенными свойствами: According to
the delancy clause, though, if a food looks and tastes like the unmodified
product, it doesn’t need to be labeled as bio-engineered (or genetically
modified).
internal pollution – брит. внутреннее загрязнение организма лекарствами и химическими добавками к пищевым продуктам: The matter is
that the main and most common cause of cancer is internal pollution.
jet lag – амер. нарушение суточного ритма организма в связи с перелетом через несколько часовых поясов: It's jet lag and it affects nearly eve-
ryone on long-haul flights.
repeat prescription – брит. документ, позволяющий повторно получить
лекарства без нового рецепта врача: We know that your time is precious
and you do not want to spend it waiting for your repeat prescription to be
filled.
snake oil – амер. разг. средство от всех болезней, которое не имеет
ценности как лекарственное средство (надувательство): The argument
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goes that drugs can be dangerous to one's health and also shysters might try
to convince someone to buy their snake oil which would be dishonest and
harm the customer.
tobacco heart – амер. брит. учащённое сердцебиение из-за злоупотребления табаком: Doctor, I am told that I have tobacco heart, with casts and
albumin, and my physician will not promise me more than a year and a half
or two years.
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